Mariah Wahyudi
Belfast
Summary
Successful Senior Product Manager with 8 years of experience in product line building from market research, product designs, material selection, sourcing, leading operations, and enhancing revenue for footwear. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive with a demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Exceptional networking and relationship-building skills with an extensive vendor network in Hong Kong, China, Bangladesh, and Indonesia. Expatriate who has a rich working background in China, the Philippines, Hong Kong, India, Australia, and the Netherlands.
Overview
15
15
years of professional experience
Work History
Digital Marketing & Lead Generation Specialist
MW-Creative Agency
2019.07 - Current
- Implement B2B organic and paid ads on LinkedIn to improve brand awareness, build trust, and ultimately drive purchases up intentionally
- Track marketing campaign performance daily to optimize current plans
- Finding new strategies for businesses to engage with existing customers, increase conversation rates, and attract new ones when current marketing strategy fails
- Suggest or implement improvements in areas such as lead generation strategy, social media management, paid ads, sales page, email marketing & website design
- Achievements: Increased yearly client's B2B profits by 100% from US$ 330K in 2020 to US$ 770K in 2021 and US$ 1,5 million in 2nd quarter of 2022 using LinkedIn organic marketing.
Footwear Product Development Manager
AGC Innovation, Grohmann Schuh import GmbH
2016.12 - 2019.07
- Designed seasonal footwear collections, 2000 - 2500 footwear styles (3 colors per style) every 4 months for ladies, men, and kids according to upcoming trends, budget, and trend forecast color palettes
- Supervised visual design support team through footwear designs, outsoles blueprint creation, and release technical designs and product development management to provide factories with accurate and complete design technical packages
- Visited shoe fairs in China and Europe to build relationships with vendors/buyers and research new footwear materials and trends
- Presented seasonal collections to footwear buyers, price negotiation, and developed their collections according to trend and budget
- Achievements: Successfully secured orders of 3-8 million pairs from Lidl & ALDI every season.
Footwear Production Manager
Choose Your Shoes B.V.
2015.10 - 2016.09
- Supervised all manufacturing and a production team of 24 to deliver Semi-custom-made ladies' & men's orthopedic shoes according to specific client requirements
- Developed, modified, and performed fitting & quality assurance for footwear
- Achieved: 50% increase in the rate of shoe production within the first 3 months of operation through efficient development/production scheduling & reduced the last development cost by 30%.
Footwear Product & Material Manager
Cortina Group N.V.
2014.07 - 2015.06
- Led design team and material team of 13 people to develop shoe designs, technical packs & materials
- Achievements: Successfully created basic materials for all seasons, worth approximately US$12 million.
Assistant Footwear Product Development Manager
Intermedium Shoes B.V.
2011.02 - 2014.05
- Enhanced product development processes by streamlining workflows and improving communication between departments.
Shop Manager
Hugo Boss
2010.05 - 2011.02
- Delivered excellent customer service by addressing and resolving customer inquiries and complaints.
Volunteer: Apparel Production Manager
NGO SATARA Foundation
2009.11 - 2010.04
Education
MBA - Business Administration And Management
The Buckinghamshire New University
Buckinghamshire, England05.2019
Bachelor of Fashion Technology - Fashion & Management
Amsterdam Fashion Institute
Amsterdam, The Netherlands04.2009
Exchange Abroad Program: Hand-made Men's Shoes, - Fashion Accessories & Textile Decoration Technique
RMIT University
Melbourne, AustraliaBA Fashion Styling -
Artemis Styling Academy
Rotterdam, The NetherlandsSkills
- Highly effective interpersonal communicator and able to communicate effectively across cultures
- Proven track record of leading teams & experienced manager
- Paid ads marketing strategy, Social media management & Brand strategy
- Experienced organic B2B marketing & lead generation on LinkedIn
- High attention to detail in a fast-paced environment & ability to work under high amounts of pressure
Personal Information
Nationality: Dutch
Languages
Dutch, Indoensian
Native language
English
Proficient
C2
Spanish
Beginner
A1
Timeline
Digital Marketing & Lead Generation Specialist
MW-Creative Agency
2019.07 - Current
Footwear Product Development Manager
AGC Innovation, Grohmann Schuh import GmbH
2016.12 - 2019.07
Footwear Production Manager
Choose Your Shoes B.V.
2015.10 - 2016.09
Footwear Product & Material Manager
Cortina Group N.V.
2014.07 - 2015.06
Assistant Footwear Product Development Manager
Intermedium Shoes B.V.
2011.02 - 2014.05
Shop Manager
Hugo Boss
2010.05 - 2011.02
Volunteer: Apparel Production Manager
NGO SATARA Foundation
2009.11 - 2010.04
MBA - Business Administration And Management
The Buckinghamshire New University
Bachelor of Fashion Technology - Fashion & Management
Amsterdam Fashion Institute
Exchange Abroad Program: Hand-made Men's Shoes, - Fashion Accessories & Textile Decoration Technique
RMIT University
BA Fashion Styling -
Artemis Styling Academy
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