Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Maria Prodan

Maria Prodan

Pueblo Nuevo,Spain

Summary

Experienced Senior Project Coordinator with a strong background in CRM and customer engagement, currently leading cross-functional projects within the Gaming industry. I specialize in integrating Free-to-Play games, implementing new tools like Monday.com and driving operational improvements that support strategic CRM initiatives. Known for being highly organized, confident, and collaborative. Passionate about personal growth, efficient teamwork, and delivering impactful results.

Overview

5
5
years of professional experience

Work history

Senior CRM Project Coordinator

bet365
Gibraltar
03.2025 - 09.2025
  • - Primary point of contact for large scale Gaming products and new site feature launches including the free to play Prize Matcher game, available globally.
  • - Coordinating work of technical and creative departments to support launches of new tools and features, both customer-facing and internal.
  • - Effective communication of project updates across the business, informing teams at all levels on project progress, changes to timelines and feedback.
  • - Responsible for on-boarding of the CRM and international marketing functions to the Monday.com platform, developing and optimising workflows as well as training of teams and support during uptake phase.
  • - Overseeing training of new starters in the projects team

Senior CRM Coordinator

bet365
03.2022 - 03.2025
  • - Planning and executing promotional activities in support of CRM strategy and in line with business standards.
  • - Approval of promotional content prior to going live.
  • - User journey planning to ensure the optimum customer experience is met.
  • - Reporting campaign performance, customer engagement and recommend/implement strategic changes in order to continue to improve business strategy.
  • - Solely leading headline campaigns during significant periods for the business.
  • - Responsible for innovating and implementing new promotional mechanics in order to remain competitive within the gaming industry from concept through to launch and post evaluation.
  • - Define targeting and segmentation criteria for campaigns while coordinating with the data team to ensure proper segmentation occurs.
  • - Testing and optimising promotions

Customer Relationship Management Specialist

bet365
07.2020 - 03.2022
  • - Providing support to customers via Live chat, telephone and email;
  • - Reviewing and escalating queries from customers to Superiors when required;
  • - Liaising with internal teams to review queries from customers regarding several topics including payments, technical issues, verification or betting queries;
  • - Resolve product or service problems by clarifying the customer's query; determining the cause of the problem; selecting and explaining the best solution to solve the problem;
  • - Maintaining a positive, empathetic and professional attitude toward customers and colleagues at all times;
  • - Knowing the products and back offices by heart so that I can best help customers in an efficient manner;
  • - Communicating and coordinating with colleagues as necessary;
  • - Ensure customer satisfaction and provide professional customer support;
  • - Being friendly and having an approachable attitude towards daily tasks;

Education

O Levels - Italian, Physics, Computer Studies, Geography and Mathematics

Giovanni Curmi Higher Secondary

Skills

  • Marketing Strategy
  • Leadership
  • Customer relationship
  • Cross-functional team coordination
  • Communication skills

Languages

Maltese (Elementary)
Italian (Limited Working)
English (Professional Working)
Romanian (Professional Working)

Timeline

Senior CRM Project Coordinator

bet365
03.2025 - 09.2025

Senior CRM Coordinator

bet365
03.2022 - 03.2025

Customer Relationship Management Specialist

bet365
07.2020 - 03.2022

O Levels - Italian, Physics, Computer Studies, Geography and Mathematics

Giovanni Curmi Higher Secondary

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Maria Prodan