Maria Podrazhanskaya

Managed major international account in the healthcare, driving success across multiple brands. Successfully delivered over 100+ EMEA adaptation projects, collaborating with diverse internal and external stakeholders to ensure quality and timely execution.

Key achievements:
- Oversaw projects with tight schedules and high volumes, consistently meeting deadlines and exceeding client expectations.
- Directed all aspects of project management, including planning, budgeting, and delivery, ensuring smooth execution and cost efficiency.
- Served as the primary point of contact for lead market clients, strengthening relationships and enhancing client satisfaction.
- Maintained strong partnerships with agencies, enabling a seamless workflow and effective communication.
- Proven ability to manage complex portfolios while maintaining high productivity and delivering measurable results in fast-paced environments.
- Proactively assessing project risks through prioritization, bug management, and any other means necessary
- Manage POs, financial reporting, tracking, billing against all project budgets

Managing all social accounts (Facebook, LinkedIn, YouTube and Instagram).

• Create content and respond to up-to-date insights
• Drive innovation and create engaging campaigns to increase brand awareness and drive customer engagement
• Use data-driven insights to optimize strategies, improve content performance, and identify trends to continuously improve engagement and conversion rates
• Work with the Digital Marketing team to ensure digital (email, website and organic social) content corresponds with the appropriate marketing messages
• Direct designers on all marketing creative and manage creative development

• Brands: Lipton, Rexona, Axe, Domestos, Cif, Sun, Glorix, Pure Line, Black Pearl (Russian brand)
• Planning and project management for the largest Unilever digital projects
• Strategic and Creative presentation development and presentation to clients
• Close day-to-day collaboration and cooperation with global colleagues
• Big digital platform development
• Innovative digital project development
• Development of new business opportunities
• Skilled in finding useful insights and adept at improving brand perception for enhanced effectiveness