Summary
Overview
Work History
Education
Skills
Languages
Certification
Affiliations
Timeline
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Maria Lerario

New Malden,UK

Summary

Strategic Account Manager with 10+ years of B2B sales experience in localization, SaaS, and AI-driven technologies, specialized in financial, legal, and regulated sectors. Experienced in driving account growth, and navigating complex procurement and compliance processes. Skilled in managing the full sales cycle from prospecting and stakeholder engagement to negotiation and onboarding, with a consistent track record of contributing to revenue growth and account retention across highly regulated industries. Known for building trust across global financial teams, from IT and procurement to legal ops and marketing, and for translating technical solutions into real business outcomes. Passionate about AI, multilingual innovation, and helping clients succeed through a consultative, partnership-led approach, with a touch of humour along the way.

Overview

9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work History

Senior Account Manager – Financial & Legal Dep

RWS
London, UK
09.2021 - 05.2025
  • 10+ years of B2B sales experience in financial services technology, specializing in localization, SaaS, and AI-driven platforms, with a strong record of expanding strategic accounts across regulated industries.
  • Closed $2M+ in net new and upsell revenue by managing full-cycle, multi-stakeholder sales processes. From outbound engagement to C-level negotiation and contract signature.
  • Designed tailored solutions for highly regulated environments, navigating complex procurement frameworks and securing renewals with multi-year commitments.
  • Negotiated service and tech agreements aligned with procurement and InfoSec protocols. Including SSO integrations, data protection compliance, and AI/ML translation pilots.
  • Built trust with diverse stakeholder groups, from translation leads and legal ops to procurement and IT. Acting as a strategic advisor and uncovering new cross-selling opportunities.
  • Supported the rollout of enterprise AI/ML solutions across multiple financial clients, leading pilot tests, internal enablement sessions, and post-training implementation — driving 2–3x engagement spikes.
  • Known for a consultative, partnership-led approach — combining data-driven planning with a personal touch — helping to earn lasting trust and expand presence across global financial teams.

Senior Sales Support - Financial & Legal Dep

SDL
London, UK
05.2016 - 09.2021
  • Managed end-to-end quoting process for financial clients, handling 50+ quotes daily — including pricing strategy, proposal preparation, and schedule alignment.
  • Negotiated project quotes for high-profile global financial institutions, ensuring competitive pricing and timely delivery.
  • Designed and delivered custom client reports (monthly, quarterly, KPIs), which contributed to long-term client retention and improved account transparency.
  • Liaised with internal billing and credit control teams to ensure accurate and timely invoicing, while resolving discrepancies efficiently.
  • Analyzed project estimates to determine if services are in line with client's requests and consistent with process in place.
  • Analyzed internal processes e.g. recommend and implement procedural or policy changes to improve or speed up workflow.
  • Reviewed and validated project scopes against client expectations and internal workflows, ensuring service alignment and quality control.
  • Handled client escalations and resolved service-related concerns with a focus on responsiveness, transparency, and client satisfaction.

Education

Bachelor of Business Administration - Marketing Management

Ateneo Di Bari
09.2008 - 10.2011

Skills

  • SaaS & Service Sales
  • B2B sales expertise
  • MEDDIC sales process
  • Regulated Clients Proficiency
  • Strategic Account Growth
  • C-Suite Stakeholder Engagement
  • CRM & Pipeline Mastery (Salesforce, HubSpot, etc)
  • Authentic Social Selling


Languages

English
Proficient (C2)
Italian
Proficient (C2)
French
Intermediate (B1)

Certification

MEDDIC Academy Sales Training

Generative AI with LLMs. DeepLearningAI

Affiliations

  • Training for London Marathon 2026

Timeline

Senior Account Manager – Financial & Legal Dep

RWS
09.2021 - 05.2025

Senior Sales Support - Financial & Legal Dep

SDL
05.2016 - 09.2021

Bachelor of Business Administration - Marketing Management

Ateneo Di Bari
09.2008 - 10.2011

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Maria Lerario