Summary
Overview
Work History
Education
Skills
Timeline
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Maria Khairulla

London,ENG

Summary

Data-driven Paid Media Strategist with a passion for optimizing campaigns and maximizing ROI. Skilled in analytics, audience targeting, and performance marketing across digital platforms. Adept at turning insights into actionable strategies that drive growth and efficiency. Always exploring new trends and technologies to enhance campaign effectiveness.

Overview

6
6
years of professional experience

Work History

Paid Media Manager

MAKE AGENCY LONDON
09.2023 - Current
  • Performance marketing for Airthings (Air Quality Monitoring Devices), focusing on optimizing ROAS and Cost per Acquisition through PPC, Meta Ads & other digital platforms steadily growing the return of ads spend by ~50-60% within a year.
  • Lead generation campaigns on Google Ads and Meta for Cognita Schools, prioritizing high-quality form submissions and MQL conversion rates
  • Achieved a 130% increase in lead generation growth and a 50% reduction in CPL year-over-year
  • Managing campaign in the AMER, APAC & EU regions
  • Basic tasks: keyword analysis, account hygiene optimisations, account audits, build Looker Studio dashboards & in-depth monthly reporting & analysis
  • Lead & present QBRs and annual performance reviews
  • Implement Enhanced Conversions across accounts for better conversions tracking

Digital & Social Media Strategist

NATIONAL PUBLISHING & ADVERTISING
01.2021 - 07.2022
  • 360-degree performance & awareness-based campaigns (Digital + Print + Outdoor) for MG Motors Oman
  • SEM, Paid Social Ads & Affiliates marketing
  • PPC, Social Media & Content Marketing for the automotive division of Mohsin Haider Darwish LLC, encompassing Jaguar Oman, Land Rover Oman, McLaren Oman, Hongqi Oman, and MG Motors Oman
  • Acquired accounts: Porsche Oman (Social & Digital), Oman Air (Digital only) Social accounts - Auto Expert by MHD, MHD Renewable Energy, MHD Leasing, Construction Equipment's (Ford Trucks & Ashok Leyland)
  • Involved in content development & creative ideation along with in-depth reporting for digital campaigns
  • Conducted competitor analysis to identify areas of opportunity within the market landscape.
  • Created content strategies for digital media.

Digital Media Strategist

SCHBANG
07.2019 - 12.2020
  • Paid media campaigns - media planning, execution, monitoring, optimisations & reporting
  • Platforms Native, Programmatic, Affiliate, Social (TikTok, LinkedIn, YouTube, Twitter, Meta, PPC)
  • Industry - FMCG, Educational & Home Appliances
  • Developed and implemented cross-channel integrated digital marketing strategies for London Dairy India during the festive season increasing overall sales by 25-30%
  • Performance marketing for Crompton India on Google Search Ads & Amazon Marketing Services yielding an ROI of 8% through digital platforms
  • Presented detailed reports on campaign performance to stakeholders, highlighting successes and areas for improvement.

Education

Master of Science - Marketing Strategy & Innovation

Bayes Business School
London
08-2023

Bachelor of Science - Business & Finance

Heriot Watt University
Edinburgh
07-2019

Skills

  • Proficient in MS Office (Word, Excel, PowerPoint) , Google Ads, SEM, Meta Ads, LinkedIn Ads, Google Analytics, Bing Ads, Pinterest Ads, TikTok Ads
  • Proficient in tools like Figma, Sprout Social, Supermetrics, Google Tag Manager, SEMrush, Mixpanel, Mountain & Segment
  • Certifications – Google Search Ads & Google Analytics
  • Product Feed Management, Google Merchant Centre, Audience Segmentation, A/B testing, Revenue Growth

Timeline

Paid Media Manager

MAKE AGENCY LONDON
09.2023 - Current

Digital & Social Media Strategist

NATIONAL PUBLISHING & ADVERTISING
01.2021 - 07.2022

Digital Media Strategist

SCHBANG
07.2019 - 12.2020

Master of Science - Marketing Strategy & Innovation

Bayes Business School

Bachelor of Science - Business & Finance

Heriot Watt University

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Maria Khairulla