Maria Filonenko

Promoted twice within 3 years in recognition of strong client performance, project delivery, and team leadership.

• Managed a portfolio of 10+ B2B clients worth over £700K annually
• Grew retainer accounts by 120% YoY through proactive management and strategic upselling
• Coordinated strategic delivery across agency hubs (Houston, Singapore, Aberdeen), driving multi-channel execution with a 95% on-time launch rate
• Developed budgets, negotiated contracts, and forecasted project financials to ensure profitability and budget compliance
• Mentored two new hires (Account Executive & Snr Account Executive), contributing to a 30% increase in team delivery capacity

• Managed a project for ABM campaign engaging high-value accounts, generating 50+ qualified leads from C-suite and senior roles, supporting client revenue expansion
• Increased LinkedIn engagement by 45% in 3 months through revamped content strategy
• Led projects with paid social campaigns that generated 1M+ impressions with an average 4% CTR

• Led end-to-end delivery of 15+ integrated marketing projects, from client briefing through execution and commercial debrief, achieving 95% on-time delivery and driving 90% client retention
• Converted 70+ senior decision-maker leads via targeted LinkedIn and email campaigns, boosting stakeholder engagement
• Coordinated capacity planning and project timelines for a cross-functional delivery team of 8+ through efficient scheduling and workload forecasting

Fast-tracked to Team Lead within 3 months based on high-impact project delivery and proactive leadership across client initiatives.

• Led 360° campaigns for LEGO, combining social media activations, influencer collaborations, ambient advertising, and brand presence at ComicCon
• Developed social media strategies for 5 TikTok accounts targeting Gen Z, for clients like Mastercard, major retailers, and FMCG brands, achieving average 20% ER and 50% follower growth
• Managed 10+ digital marketing projects across social media strategy, influencer partnerships, event marketing, PR, and content production
• Led a cross-functional team of 3 (Social Media Manager, Scriptwriter, Video Editor), ensuring timely and high-quality delivery
• Oversaw day-to-day social media management, including community engagement, paid advertising, FAQ planning, and crisis response across multiple platforms

• Directed 5 full-scope social media projects, covering strategy, content, posting, and engagement
• Delivered web design/builds projects for food, drink, and entertainment clients
• Managed a creative team of 3, ensuring smooth execution across channels
• Led client comms from brief to delivery, including presentations and negotiations

• Led 3 product launch projects end-to-end, conducting market research, managing timelines, and presenting results to stakeholders
• Created social strategies for two major brands, driving +30% engagement and +45% reach
• Supported the production of TV ads, from script development and casting to filming and post-production, ensuring creative alignment and on-time delivery
• Created an Instagram activation that increased engagement by 35% and expanded reach among Gen Z audience

• Led rollout of a Merchandiser App used by 100+ retail staff, improving field reporting efficiency by 15%
• Produced recurring insights reports that supported decision-making for senior manager across 3 regional teams
• Coordinated production and placement of 500+ POS materials across 100+ retail locations