Maria Elena Rodrigues

Leading enterprise sales for EMEA & ASIA clients in finance, fintech, and aviation sectors.

• Manage key strategic accounts and lead enterprise sales across the finance, fintech and aviation sectors.
• Identify to capitalise on growth opportunities in the market.
• Drive adoption of aviation and airlines data to power innovation in tech-forward sectors.
• Formulating and implementing comprehensive Strategic Account Plans.
• Develop GTM strategies to target decision-makers in finance, aviation and digital marketplaces.
• Ensure regulatory compliance in all commercial operations, maintaining corporate integrity.
• Build pipeline through value base selling and market insight across EMEA & Asia.
• Champion change initiatives within the organisation for streamlined operations.
• Represent OAG at international industry events and forums to expand influence and identify growth opportunities.

• Led the development of innovative business strategies, identifying and seizing growth opportunities in the financial, hospitality, and long-tail sectors on a global scale.
• Successfully penetrated a new financial market through strategic research and analysis, resulting in an additional revenue increase of over €3 million.
• Oversaw the long-tail and hospitality segments, which significantly contributed to overall revenue generation.
• Formulated and implemented strategic sales plans, staying abreast of market trends, regulations, and competitive dynamics.
• Crafted and managed client contracts, skillfully negotiating favourable terms to drive revenue targets.
• Negotiated competitive pricing and contracts, driving business growth and profitability.
• Utilized a Value-Based Selling approach to optimize sales effectiveness.
• Nurtured strong client relationships through impactful presentations and negotiations, securing enduring partnerships.
• Collaborated with the board of directors to establish goals and provide decisive leadership in operational matters.
• Represented the company at industry events, enhancing client engagement and identifying new business prospects through networking.
• Coordinated sales activities by liaising with buyers, sellers, and legal teams to ensure seamless transactions.
• Established and maintained positive relationships with C-level stakeholders to bolster business reputation and credibility.
• Ensured regulatory compliance in all commercial operations, maintaining corporate integrity.

• Won Best Salesperson EMEA 2018.
• Joined Reed Elsevier President's Club Member in 2019.
• Consistently exceeded revenue targets through new account development by applying Value-Based Selling.
• Conduct market research to identify target clients and key decision-makers.
• Demonstrated flexibility and readiness to travel extensively to engage with prospects, forge partnerships, and seize new business prospects.
• Collaborate with cross-functional teams to customize solutions to meet client needs, ensuring high levels of customer satisfaction and retention.
• Successfully negotiated contracts, pricing, and terms, resulting in increased profitability and market share.
• Pursued new business opportunities by forging strong networks and contacting potential buyers.
• Successfully opened new markets (Middle East) and revenue streams with strategic research and analysis.
• Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
• Designed strategy to win new business and maximise selling opportunities among existing clients, achieving lucrative results.
• Negotiated and approved lucrative prices and contracts, boosting growth.
• Contacted and converted potential customers via telephone, email and in-person enquiries.

• Led the expansion of the client base by successfully opening new accounts within the medium to large-size retail and FMCG sectors.
• Developed and nurtured a strong pipeline of prospects.
• Oversaw the marketing mix, implementing effective online marketing, email automation, events, and sales materials to boost lead generation and conversion rates.
• Leveraged market and competitor data to identify market opportunities and gaps.
• Negotiated and approved lucrative prices and contracts, boosting growth.

• Crafted and implemented robust business development and retention strategies for key airline clients, such as Virgin Atlantic, BMI, Monarch, and Flybe.
• Maintained strict control over selling costs to meet net profit targets, while optimizing business expenses for maximum efficiency.
• Identified and prioritized lucrative business opportunities, expanding existing accounts to drive revenue growth and increase market share.
• Oversaw sales initiatives, providing guidance to the team to meet objectives and ensure a smooth customer acquisition process.
• Designed and executed a comprehensive customer retention plan, emphasizing top-tier service delivery and building enduring client relationships.
• Engaged actively in industry trade shows, conferences, and events to stay abreast of trends, gather market insights, and cultivate potential client connections.
• Analysed consumer data to predict future purchasing trends for informed decision-making.
• Researched and applied proven marketing techniques to drive sales.
• Documented account activity and worked within data security guidelines to safeguard confidentiality.

• Consistently recognised for excellence in managing high-value key accounts, ensuring complete client retention through a steadfast commitment to service quality and the cultivation of trusted, long-term partnerships.
• Led the end-to-end sales process, proactively conducting comprehensive scoping studies, and efficiently converting and implementing new opportunities to drive business growth.
• Applied a strategic consultative approach to win and develop significant accounts, fostering long-term partnerships and maximizing revenue through skilful up-selling and effective business development strategies.
• Successfully functioned as an implementation lead, coordinating with cross-functional teams to ensure seamless project resourcing and meticulous documentation, while serving as a dependable escalation point for resolving operational issues.
• Utilized astute data collection and analysis to support crucial performance reporting, facilitate accurate forecasting, and contribute to strategic planning initiatives.
• Cultivated strong client relationships by arranging on-site visits and off-site meetings to address and fulfil account requirements.