Maria Dimitrova
London
Summary
Results-driven Marketing & E-commerce Director with 18 years' experience. Proven track record in driving strategic initiatives, leading high-performing teams, and delivering significant business growth. Skilled in strategic planning, operational efficiency, and stakeholder management.
Overview
20
20
years of professional experience
Work History
E-Commerce & Partnerships Director
Cognition Hub
London, United Kingdom
09.2023 - 11.2024
- Overseeing digital operations at cutting edge Cognition Hub and managing operations for Blue Station Studios
- Driving and launching innovative products and websites such as Home Art Haven and responsible for Cognition Hub product and service development.
- Recognised for leadership, project execution, and contributing to growth of digital initiatives.
- Managed over 100 clients and their performance
Co-Founder & Director
Designer Bridal Boutique
London, United Kingdom
06.2017 - 07.2024
- Achieved sustainable growth by developing effective business strategies.
- Identified market opportunities for business expansion.
- Drove innovation with implementation of creative ideas.
- Fostered positive working environment to boost employee morale.
- Achieved growth of 30-50% in sales YoY for three consecutive years
Director, E-Commerce & Digital EMEA
Hilton Worldwide
London, United Kingdom
01.2015 - 06.2017
- Managing a team of 3 direct reports (Sr managers) plus 9 managers and 4 executives, and responsible for the cross-functional links between Digital and key stakeholders: brands, agencies, management companies, owners
- Leading and accountable for the overall performance of e-commerce within a franchise portfolio of 245 hotels and achieving double digit (millions) growth in 2016 with an uplift in online channel mix of +2.35%pts vs 15.
- Led team to streamline operations by implementing new strategies.
- Developed comprehensive business plans for company growth.
- Enhanced productivity through innovative management techniques.
- Managed negotiations with clients to secure profitable contracts.
- Established solid partnerships for enhanced market presence.
- Implemented operational changes for improved efficiency.
- Coordinated large scale projects with successful outcomes.
Global Online Sr E-Commerce Manager
Hilton Worldwide
London, United Kingdom
09.2011 - 10.2015
- Leading 1 manager and cross-functional links between Digital and key stakeholders: brands, agencies, management companies, owners.
Responsible for e-commerce performance within Franchise & O&M hotel portfolios in the UK, achieving double-digit (millions) growth for 3 consecutive years.
Developed robust e-commerce strategy to increase online sales.
Implemented SEO strategies for improved website visibility.
Managed supplier relationships and negotiated contracts for better deals.
Monitored web analytics to inform strategic decisions.
Implemented promotional campaigns, increased product visibility.
Senior E-commerce Manager
Balkan Holidays
London, United Kingdom
02.2010 - 09.2011
Senior Online Manager - Travel/ Affiliates
Global Data PLC
London
05.2008 - 02.2010
Online Manager
Global Data PLC
London
01.2005 - 05.2008
Education
Bachelor of Arts - Marketing & Advertising
University of the Arts London
LondonSkills
Core Skills:
- Leadership: Leadership, motivation, and inspiration team leadership
- Communication: Excellent verbal and written communication skills, public speaking
- Strategic Thinking: Strategic planning, problem-solving
Digital Marketing Skills:
- Digital marketing
- Social media marketing
- SEO
- Partnerships Marketing
- Content marketing
- AI technologies
- Email marketing
Business Skills:
- Business analysis
- Project management
- Sales and upselling
- Negotiation
Additional Skills:
- Multilingualism
- Cultural awareness
- Adaptability
Accomplishments
Circle of Excellence Award, EMEA - Hilton Worldwide
Custom
References available on request
Timeline
E-Commerce & Partnerships Director
Cognition Hub
09.2023 - 11.2024
Co-Founder & Director
Designer Bridal Boutique
06.2017 - 07.2024
Director, E-Commerce & Digital EMEA
Hilton Worldwide
01.2015 - 06.2017
Global Online Sr E-Commerce Manager
Hilton Worldwide
09.2011 - 10.2015
Senior E-commerce Manager
Balkan Holidays
02.2010 - 09.2011
Senior Online Manager - Travel/ Affiliates
Global Data PLC
05.2008 - 02.2010
Online Manager
Global Data PLC
01.2005 - 05.2008
Bachelor of Arts - Marketing & Advertising
University of the Arts London
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