Margo McAuley

Sales Operations, Governance & Strategy

• Drove pricing discipline , margin improvement , and discount control through data-driven deal governance and strategic oversight.
• Delivered executive-level reporting on sales performance, market insights, and growth opportunities to inform quarterly business reviews and strategic planning.
• Championed data-driven pipeline management , improving conversion rates , forecast accuracy , and sales velocity through rigorous prioritization and tracking.
• Presented market trends , partner insights , and competitive intelligence to senior leadership, directly influencing go-to-market and product strategies.

Cross-Functional Collaboration & Go-to-Market Execution

• Worked closely with Marketing, Product, Underwriting, and Finance to remove deal blockers, align initiatives, and drive successful go-to-market execution.
• Led the development of a new quoting tool in partnership with Product and Tech, streamlining sales workflows and enabling reps to focus on revenue-generating activities.
• Partnered with Tech to migrate to a new CRM system , enhancing global sales enablement and operational efficiency.

Sales Enablement, Coaching & Performance Uplift

• Designed and rolled out sales enablement tools and coaching frameworks to improve team productivity, pipeline health, and forecast accuracy.
• Conducted regular performance reviews , 1:1 coaching , and team training , aligning efforts with OKRs and promoting ongoing career development.
• Created and implemented a global sales progression framework , linking career growth to performance metrics and organizational goals.
• Sourced and implemented a gamification platform , collaborating with Tech to drive global sales engagement through competitive performance tracking.

Customer & Partner Engagement

• Built strategic, long-term relationships with brokers, partners, and merchants , boosting deal flow and expanding account lifetime value.
• Played a key role in launching a UK renewal function , leading its international expansion through collaboration with Legal and Tech for scalable, compliant growth.
• Delivered strong commercial results in the UK market by supporting critical growth initiatives and executing on high-impact sales strategies.

Over 11 years at Hibu, I consistently ranked as a top-performing sales agent, specialising in customer retention and advertising solutions. Working in fast-paced quarterly sales cycles, I supported small and medium-sized businesses by renewing and upselling advertising packages across Yellow Pages, Google AdWords, and website services. I built strong, long-term client relationships by understanding their evolving marketing needs and delivering data-driven solutions that increased ROI. My success was driven by a commitment to consultative selling, a deep understanding of local market trends, and a relentless focus on delivering value and measurable results for every client.