Marcelo Romero
Innovation Consultant
London
Summary
Innovation Consultant expert in Business Strategy, Change Management and Digital Marketing. Over 16 years of expertise leading B2B, B2C, and B2G customers to design and execute VC, PE, and M&A opportunities. Capable of orchestrate business growth using innovative tools and frameworks to engage effectively with stakeholders. Comfortable at every level of the organizations, from the boardroom to the shop floor, excelled as SME's Partner and Head of Innovation and Business Development in the Americas, looking to secure a role as Innovation Consultant.
Overview
14
14
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Innovation Consultant
Imperial London Hotels
London
05.2022 - Current
- Worked closely with stakeholders to develop the first automatised wet cleaning facility in central London, introducing RFID hardware, sensor technology and a digital platform valued at 5M in investment recovered in three years
- Device of a digital platform to evaluate laundry performance, improving and troubleshooting possible sources of error
- The final solution helped the maximisation of laundry production, minimising dead time and resources exponentially
- Building costs analysis, site analysis, P&L, and project management assessment of several initiatives within the holding
Founder
Spotup Ltd
London
11.2021 - 04.2022
- Combined strategic vision with creative thinking for SMEs and Corporations, building potential solutions by incorporating external labs and accelerators to construct 1M Go-To-Market initiatives in 9 months
- Developed a deep understanding of customers' needs and desires, collaborating with different councils in the UK
- Reduced costs in R&D, Prototyping and Commercial Validation using open innovation methodologies and frameworks
Senior Innovation Manager
Floward
London
10.2020 - 11.2021
- Led B2C middle East online flower company to set up a UK branch from a process-based solution to a complete strategic digital offering, building a marketplace using data-driven decision-making revenue generation of 2 million P.A
- Investigated how SM data can produce SEO results by understanding digital engagement, creating data into financial models, and communicating data status with other company departments
- Identified best-fit digital influencers to maximise business sales and customer analysis to new market segments in the UK
- Implemented CX app design with global partners to improve web campaigns to impact 1M new customer's target
Associated Partner
Hardwick Climate Business Ltd
London
01.2020 - 10.2020
- Managed innovative carbon strategies for companies such as Shell and Microsoft through world's most extensive forestry restoration and conservation projects in South America, transferring carbon credits into climate finances
- Expanded project delivery strategies across a full life cycle from preparing the Business Case and Cost/Benefit Analysis, through planning and monitoring of design programme, to final phases of starting up and consolidation
- Prioritised social benefits for local communities under VCS (Verified Carbon Standards) and CCB standards
Head of Innovation
Arauco S.A
Santiago
01.2011 - 09.2019
- Oversaw a joint venture between Arauco and Etex Group (www.e2echile.com) to establish the first fully automatised timber building industry for the Latin America market evaluated in US$10M
- Managed innovative portfolio initiatives through circular economy and environmental solutions valued at US$5M
- Developed a tailored digital platform of parametric furniture for B2C customers using SMEs, technology, and a global network of designers to produce an environmentally friendly line called MEDO
- Delivered "Acercaredes" foundation to supervise social innovation, entrepreneurship, and governmental funding
- Introduced a brand-new "Arauco Natural Nutrients" business to promote and establish global nutraceutical and pharmaceutical markets by developing a blueberry called Maqui
Senior Urban Designer
Foster + Partners
London
05.2006 - 12.2007
- Responsible for the formulation of feasibility studies, conceptual design and new development proposals
- Identified issues, analyzed information and provided solutions to problems.
- Managed team of employees, overseeing hiring, training and professional growth of employees.
Senior Master Planner
Lend Lease
London
09.2005 - 05.2006
- Responsible for administering business proposals and strategizing techniques for clients' specifications and requirements.
- Led projects and analyzed data to identify opportunities for improvement.
Architectural Assistant
Galliard Homes
London
10.2004 - 07.2005
- Facilitated client involvement in design processes with direct contact and support.
- Completed site measurements and gathered details of components to facilitate accurate design.
- Consulted with clients to determine functional and spatial requirements of new structure.
- Devised overall strategy for documentation and identified as-built designs and final building information.
Education
MBA - Buisness Adminisitration
Hult International Business School, LIFT Digital Marketing School
London, United Kingdom 09.2021 - Current
Diploma - Disruptive Buiseness
Cambridge University
London, United Kingdom 03.2021 - 09.2022
Diploma - Innovation & Entrepreneurship
Catholic University
Santiago, Chile 09.2014 - 08.2016
Master of Arts - Housing & Urbanism
The Architectural Association
London, United Kingdom 05.2003 - 05.2004
Bachelor of Arts - Architecture
Catholic University
Santiago, Chile 05.1997 - 05.2002
Skills
Innovation
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Innovation Consultant
Imperial London Hotels
05.2022 - Current
Founder
Spotup Ltd
11.2021 - 04.2022
MBA - Buisness Adminisitration
Hult International Business School, LIFT Digital Marketing School
09.2021 - Current
Diploma - Disruptive Buiseness
Cambridge University
03.2021 - 09.2022
Senior Innovation Manager
Floward
10.2020 - 11.2021
Associated Partner
Hardwick Climate Business Ltd
01.2020 - 10.2020
Diploma - Innovation & Entrepreneurship
Catholic University
09.2014 - 08.2016
Head of Innovation
Arauco S.A
01.2011 - 09.2019
Senior Urban Designer
Foster + Partners
05.2006 - 12.2007
Senior Master Planner
Lend Lease
09.2005 - 05.2006
Architectural Assistant
Galliard Homes
10.2004 - 07.2005
Master of Arts - Housing & Urbanism
The Architectural Association
05.2003 - 05.2004
Bachelor of Arts - Architecture
Catholic University
05.1997 - 05.2002
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