Marc Luther Thomas
Newcastle Upon Tyne
Summary
Confident and driven Content & Communications Manager who is a reliable team and independent worker with demonstrable ability to generate results for B2B SaaS organisations. Looking to build on experience of creating and managing compelling content that educates audiences and drives revenue. Exploring exciting opportunities upon completion of current employment, which ends on 5th July as part of a wave of redundancies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Content & Communications Manager
Crownpeak
05.2024 - Current
- Write and manage content calendar including blogs, eBooks, whitepapers, nurture emails and social media
- Ensure clear and consistent GTM messaging across all communications, reporting directly into the CMO
- Write and edit promotional content for campaigns regarding industry events, webinars, paid media and press articles
- Liaise with analysts such as Gartner and Forrester to maximise credibility of the brand and its product portfolio
Marketing Content Executive
Natural HR / Moorepay
09.2022 - 11.2023
- Planned and produced a wide range of digital content including blogs, webinars, eBooks, emails and case studies
- Grew database by 200 contacts per month in line with the company’s post-acquisition commercial growth strategy
- Promoted and presented monthly webinars, each averaging 650 registrations
- Management of company's PR agency, overseeing all earned content
- Project management of the wider marketing team on key content campaigns
PR Executive / Content Manager
Nifty Communications
07.2019 - 08.2022
- Led organic and paid social campaigns for a multinational sponsor of The Open Championship, generating more than 31m impressions and 4.5m engagements combined
- Secured PR coverage for clients with major broadcasters such as BBC, ITV and Sky, as well as regional and national newspapers
- Liaised with key clients as their point of contact at the agency, project managing the wider team and giving expert advice as to how to maximise results
- Created proposals to present to prospects and up-sell to existing clients
- Managed paid campaigns across Google, Facebook, LinkedIn and Twitter with a variety of TOF and BOF messaging
- Wrote articles in B2B publications on behalf of clients
- Managing relevant influencers and thought leaders to amplify clients’ stories
Education
Bachelor of Arts - Broadcast Journalism
University of Salford
07.2018
Skills
- Copywriting & editing
- Content strategy
- Media relations
- SEO optimisation
- Website management
- Conversion rate optimisation
- Video editing
- Case studies
- Data analysis
- Project management
Certification
- ILM Level 2: Leadership and Team Skills
- BJTC Journalism Skills Certificate
- Full, clean UK Driver's License
Timeline
Content & Communications Manager
Crownpeak
05.2024 - Current
Marketing Content Executive
Natural HR / Moorepay
09.2022 - 11.2023
PR Executive / Content Manager
Nifty Communications
07.2019 - 08.2022
Bachelor of Arts - Broadcast Journalism
University of Salford
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