Marc Gillham
Northallerton,North Yorkshire
Summary
Results-driven marketing professional with a background in various industries including financial services, healthcare and education. I have developed an expertise in market research, campaign evaluation, and data analytics with a proven track record in improving sales, email marketing, and brand development.
Adept at using Google Analytics for insightful data interpretation and budget management to optimise marketing strategies. Skilled in user experience design and effective communication, with a strong background in copywriting and social media marketing including paid ads.
Overview
11
11
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
Marketing and Communications Lead
STEM Learning
York
2024.08 - Current
- Overseeing the tactical communications plan for effective recruitment of teachers and schools across our professional development programmes
- Planning and implementing the email strategy for all education-related communications to improve engagement and KPIs
- Establishing KPIs and implementing reports and analysis processes to ensure communications campaigns have been effective
- Carrying out market research to influence both the produce development and marketing processes for our audiences
Marketing and Communications Officer
STEM Learning
York, North Yorkshire
2019.02 - 2024.08
- Creating and delivering campaigns to help the business achieve KPIs relating to course recruitment across all channels including email, direct mail, social media and digital channels
- Analysing marketing trends for better campaign development
- Monitoring website traffic, improving marketing strategies
- Collaborating with other teams to ensure campaigns are effective and accurate as well as feeding key information back into the process
- Internal training for our network partners who were responsible for their own marketing
Marketing Consultant
Benenden Health
York, North Yorkshire
2018.10 - 2019.02
- Implementing campaigns including PPC, SEO development, website updates, direct mail, email and social media as well as a supporting role in live TV and TV advertising
- Marketing campaign analysis and reporting
Digital Marketing Officer
Darlington Building Society
Darlington, County Durham
2013.12 - 2018.10
- Leading the project of building a new website complete with member login functionality
- Managing digital channels including social media, website content, SEO, digital ads and email
- Designed digital and print materials to support take up of financial products
- Member of the product development committee and actively contributing to key product decisions
- Setting up of our staff and member volunteer programme
Education
Bachelor of Arts - Business and Marketing
University of Hull
Kingston upon Hull 2010.09 - 2013.07
A-Levels - Business Studies, Product Design, Media Studies
Durham Johnston Comprehensive School and 6th form
Durham 2008.09 - 2010.07
GCSEs - Including Business Studies, Graphic Designs, Mathematics and English language
Durham Johnston Comprehensive School
Durham 2003.09 - 2008.08
Skills
- Market research
- Campaign evaluation
- Data analytics
- Social media management
- Email Marketing
- Google Analytics
- Budget management
- User experience design
- Brand development
- Effective communication
- Copywriting
- Social media marketing including paid ads
Affiliations
- Live sport
- Gaming
- Travel
Certification
CMI: Level 5 Award in Leadership & Management
Timeline
Marketing and Communications Lead
STEM Learning
2024.08 - Current
Marketing and Communications Officer
STEM Learning
2019.02 - 2024.08
Marketing Consultant
Benenden Health
2018.10 - 2019.02
Digital Marketing Officer
Darlington Building Society
2013.12 - 2018.10
Bachelor of Arts - Business and Marketing
University of Hull
2010.09 - 2013.07
A-Levels - Business Studies, Product Design, Media Studies
Durham Johnston Comprehensive School and 6th form
2008.09 - 2010.07
GCSEs - Including Business Studies, Graphic Designs, Mathematics and English language
Durham Johnston Comprehensive School
2003.09 - 2008.08