Manpreet Singh
WALSALL,West Midlands
Summary
Performance Marketing & Growth specialist with 8+ years’ experience in paid acquisition, CRM, lifecycle marketing, funnel optimisation and structured reporting. Strong background in Meta, Google, TikTok, Power BI dashboards, CRO, landing page testing, and digital strategy. Skilled in Google My Business optimisation, SEO fundamentals (Search Console, intent research, content briefing, competitor analysis), and multi-channel growth execution. Known for analytical thinking, ownership and delivering measurable improvements across acquisition, retention and revenue.
Overview
9
9
years of professional experience
Work history
Growth & Marketing Lead
Rubix
02.2025 - 09.2025
- Leading the development of category Fluid Power, Seals & Welding by product innovation, managing product lifecycle, and ensuring category growth through long-term strategies. Delivered 20% sales growth and 15% margin improvement over six months through optimized pricing strategies, assortment enhancements, and supplier negotiations. Led website enhancements uploading 100,000+ products to Rubix Direct. Implemented bonded deliveries to streamline logistics and ensure compliance. Executed supplier consolidation increasing spend with core suppliers and improving rebates. Launched high-demand product ranges selling out in the first month. Developed a SharePoint intranet hub improving collaboration. Conducted data analysis to identify growth and margin opportunities. Owned full P&L; responsibility, implementing pricing, GTM and stock optimisation. Championed cross-selling, OEM conversion, and upselling. Supported customer growth through tenders, whitespace and reciprocal business. Drove product innovation and identified new opportunities. Analysed data to transform insights into actionable commercial plans.
Senior Performance Marketing Manager
Claire’s
05.2023 - 02.2025
- Managed £10k/month across Meta, Google, TikTok and Pinterest. Drove funnel improvements that increased online conversion by 16% and reduced CAC by 19%. Built multi-market Power BI dashboards combining paid, organic, CRM and ROAS metrics. Managed agencies and freelancers to deliver paid creative aligned to performance targets. Optimised Google My Business listings across retail locations. Delivered SEO support including keyword/intent analysis, competitor audits and landing page briefs. Oversaw Search Console performance and implemented technical recommendations with dev teams. Delivered structured weekly/monthly reporting across CAC, ROAS, spend pacing and retention.
Performance Marketing Manager
ATS Euromaster
12.2020 - 04.2023
- Managed £10k/month across Meta, Google and YouTube to drive national bookings. Selected and launched campaigns including Buy One Get One Free, Winter Tyres, MOT & service promotions. Improved CAC (-14%) and booking conversion (+11%) via funnel and landing page optimisation and A/B testing. Delivered CRO improvements through landing page tests, messaging experiments and conversion-focused UX tweaks. Managed affiliates and partners including Wowcher and Groupon. Maintained Search Console for key service pages and implemented SEO hygiene across landing pages. Used Power BI to visualise trends and build regional reporting structures. Delivered consistent weekly and monthly performance reporting for leadership.
Digital Marketing Executive
IESA
08.2018 - 11.2020
- Led the launch of the new company website, overseeing structure, content alignment and SEO fundamentals. Carried out ongoing site testing, break/fix checks, QA and optimisation to ensure a stable, high-performing digital experience. Managed Search Console, submitted sitemaps, monitored crawl/index issues and implemented recommendations. Conducted competitor SEO analysis, basic keyword research and content briefing to support B2B lead generation. Worked closely with developers and stakeholders to improve page speed and Core Web Vitals performance. Built reporting dashboards in Power BI, tracking traffic, engagement and pipeline contribution. Delivered structured monthly digital performance updates to senior leadership.
Digital Marketing Assistant
Turners Fashion
06.2016 - 07.2018
- Supported Meta & Google Ads campaigns managing £5–10k/month in spend. Assisted with PPC optimisation, product feed updates and targeted keyword refinement. Managed Google My Business updates and implemented basic local SEO practices. Supported SEO activities including metadata updates, keyword & intent research, content briefing and on-page optimisation. Contributed to CRO projects, landing page tweaks and usability improvements. Produced weekly performance reports and maintained structured tracking spreadsheets. Helped drive a ~7% YoY uplift in site conversion through UX and page optimisation.
Education
Bachelor of Science - Biomedical Science
.
Skills
Performance & Digital Marketing: Meta Ads, Google Ads, TikTok Ads, Funnel Optimisation, CRM, Lifecycle Marketing, Affiliate Management (Wowcher, Groupon)
Analytics & Data: Power BI, UTM Governance, Advanced Excel, Reporting Automation
SEO & Website Optimisation: Search Console Management, CRO, A/B Testing, Keyword & Intent Research, Competitor SEO Analysis, Content Briefing for SEO, Core Web Vitals Awareness, Local SEO, Google My Business Optimisation
General: Project Ownership, Cross-functional Collaboration, Stakeholder Communication, Creative Testing Frameworks, Landing Page Optimisation
Timeline
Growth & Marketing Lead
Rubix
02.2025 - 09.2025
Senior Performance Marketing Manager
Claire’s
05.2023 - 02.2025
Performance Marketing Manager
ATS Euromaster
12.2020 - 04.2023
Digital Marketing Executive
IESA
08.2018 - 11.2020
Digital Marketing Assistant
Turners Fashion
06.2016 - 07.2018
Bachelor of Science - Biomedical Science
.