Data-driven Insights and Analytics Manager with expertise in public relations and communications. Proven ability to deliver strategic analysis and actionable insights that enhance client communication objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Manager, Insights & Analytics
GOLIN
10.2022 - Current
Supported the formation and delivery of insights reports for Ferrero's brands, including Nutella and Kinder, utilising data such as earned media, owned social media, and search.
Oversaw owned social media reporting for Ferrero Corporate.
Conducted real-time monitoring of trends affecting Ferrero's brand reputation.
Researched topics influencing Ferrero's communications strategy to inform decision-making.
Collaborated with internal PR teams to demonstrate analytics support capabilities.
Assisted in pitch work for new business opportunities.
Utilised research tools such as Talkwalker, Quid, and Similairweb.
Senior Research Executive
FleishmanHillard (True Global Intelligence)
London
09.2021 - 09.2022
Analysed extensive media data, both traditional and social, to deliver actionable insights.
Proofed reports and managed teams of analysts to ensure the accuracy of intelligence reports.
Oversaw training for new starters and graduates to develop essential dataset management skills.
Mentored graduates through one-to-one sessions to enhance professional development.
Utilised research tools including Quid, Talkwalker, and Similarweb.
Senior Research Analyst
Cision
London
11.2020 - 09.2021
Achieved AMEC's Certificate in Measurement & Evaluation.
Managed production and delivery of media analysis reports across diverse sectors.
Led teams of research and data analysts to ensure timely report delivery.
Delivered actionable insights, aiding clients in shaping communications strategies.
Identified key opportunities for account management teams to enhance service offerings.
Research Analyst
Cision
London
08.2019 - 10.2020
Compiled bespoke insight reports from extensive data sets to support client PR objectives.
Maintained high-quality databases to ensure the accuracy of client-specific information.
Utilised research tools such as Brandwatch, NGC3, and secondary research.
Education
Master of Arts - International Security and Terrorism
University of Nottingham
Nottingham
12.2018
Bachelor of Arts - International Relations with Political Science
University of Birmingham
Birmingham
07.2017
Languages
English
Native language
Hindi
Advanced
C1
Punjabi
Upper intermediate
B2
Certification
AMEC Certificate in Measurement & Evaluation
Timeline
Manager, Insights & Analytics
GOLIN
10.2022 - Current
Senior Research Executive
FleishmanHillard (True Global Intelligence)
09.2021 - 09.2022
Senior Research Analyst
Cision
11.2020 - 09.2021
Research Analyst
Cision
08.2019 - 10.2020
Master of Arts - International Security and Terrorism
University of Nottingham
Bachelor of Arts - International Relations with Political Science
Senior Associate - Influencer Relations at Golin (Nintendo Of America Account)Senior Associate - Influencer Relations at Golin (Nintendo Of America Account)