Summary
Overview
Work History
Education
Skills
Websites
Top Graded Projects
Languages
Timeline
Generic

Manal Fadil

London

Summary

Marketing graduate with a strong background in digital marketing and market analysis, demonstrated through a successful internship at Octopus Energy. Co-Founder of Bead It Up, achieving a 50% increase in brand visibility through effective content creation and data-driven strategies. Experienced in cross-cultural communication and adept at developing marketing strategies that resonate with diverse audiences. Proven skills in brand management, market research, and collaborative problem-solving, contributing to impactful marketing campaigns.

Overview

9
9
years of professional experience

Work History

Marketing Intern

Octopus Energy
London
06.2025 - 07.2025
  • Developed content and promotional materials for multiple marketing campaigns.
  • Collaborated with designers to create engaging visuals for social media initiatives.
  • Analyzed market trends to uncover potential opportunities for campaign enhancement.
  • Conducted mystery shopping on solar panel and heat pump suppliers, assessing customer service and pricing.
  • Evaluated competitor offerings in the UK market to inform strategic decisions.

Product & Brand Management

01.2024 - 07.2024
  • Led a top-graded Product and Brand Management project, creating a new product proposal for a podcast section on Netflix in the UK market, incorporating strategic analysis, branding guidelines, and a comprehensive marketing mix.

Digital Campaign for Mercedes Benz

Mercedes Benz
10.2023 - 03.2024
  • Conducted a comprehensive market analysis and developed strategic recommendations for Mercedes Benz, including the integration of a Mercedes vanity case in women's vehicles and a fitness tracking app to enhance driver well-being and brand engagement.

Co-Founder & Brand Manager

Bead It Up
London
02.2021 - 07.2023
  • Developed and executed a strategic marketing plan that increased brand visibility by 50% within the first year.
  • Negotiated and secured partnerships with two major e-commerce platforms, expanding market reach internationally.

Marketing Director (Project-Based)

Business Plan Consulting Agency Project
01.2021 - 12.2021
  • Conducted market analysis that identified a niche market segment, leading to a focused and effective business strategy.
  • Designed a comprehensive promotional campaign that utilized social media, resulting in a 30% increase in engagement from the target audience.

Marketing Analyst (Project-Based)

HEALTECH App
01.2020 - 12.2020
  • Analyzed market trends and competitor strategies to position HEALTECH as a leading app in the fitness tech industry.
  • Led a team in the development of a user engagement strategy, increasing app downloads by 25% in the initial launch phase.

Project Coordinator

Casablanca
01.2020 - 12.2020
  • Successfully managed a budget of $10,000, ensuring the project was completed on time and within financial constraints.
  • Coordinated with local businesses for resources and funding, enhancing community engagement and support.

Market Research Analyst (Project-Based)

Amoud
07.2018 - 08.2018
  • Designed and executed a survey that reached over 1,000 respondents, providing valuable insights into consumer behavior.
  • Utilized data analytics tools to interpret survey results, informing the company's marketing and product development strategies.

Observation Intern

Petromin Oils
Morocco
07.2016 - 08.2016
  • Compiled a report on operational efficiencies and recommended process improvements, which was well-received by the management team.
  • Gained hands-on experience in various departments, enhancing understanding of the oil and lubricants industry.

Education

Master of Marketing Management -

Westminster University
London, England, United Kingdom
11.2024

Bachelor of Business and Marketing Management -

Brunel University
London, UK
06.2023

Global BBA (First Year) -

Emlyon Business School
Casablanca, Morocco
09.2020

International Baccalaureate Certificate - Economics

Al Madina California
Casablanca, Morocco
06.2019

Language Summer School -

Oxford University
Oxford, England, United Kingdom
08.2018

Skills

  • Microsoft Office Suite
  • Slack
  • Kraken
  • Canva
  • Wagtail
  • Google Analytics
  • Marketing Strategy
  • Market Research
  • Digital Marketing
  • Social Media Management
  • Content Creation
  • SEO Optimization
  • Mystery Shopping
  • Data Analysis
  • SPSS
  • Sphinx
  • Cross-Cultural Communication

Top Graded Projects

  • Distribution and Pricing Strategy Development for Chicken Bone Broth in UK Supermarkets
  • Applied the CFT framework in a team project to develop and introduce a virtual experience vending machine, focusing on innovative user interactions and technology integration.
  • Analysed the impact of virtual influencers on consumer behaviour, evaluating the effectiveness and ROI of campaigns featuring these digital entities.

Languages

French
First Language
English
Proficient (C2)
C2
Arabic
Proficient (C2)
C2
Spanish
Elementary (A2)
A2

Timeline

Marketing Intern

Octopus Energy
06.2025 - 07.2025

Product & Brand Management

01.2024 - 07.2024

Digital Campaign for Mercedes Benz

Mercedes Benz
10.2023 - 03.2024

Co-Founder & Brand Manager

Bead It Up
02.2021 - 07.2023

Marketing Director (Project-Based)

Business Plan Consulting Agency Project
01.2021 - 12.2021

Marketing Analyst (Project-Based)

HEALTECH App
01.2020 - 12.2020

Project Coordinator

01.2020 - 12.2020

Market Research Analyst (Project-Based)

07.2018 - 08.2018

Observation Intern

Petromin Oils
07.2016 - 08.2016

Master of Marketing Management -

Westminster University

Bachelor of Business and Marketing Management -

Brunel University

Global BBA (First Year) -

Emlyon Business School

International Baccalaureate Certificate - Economics

Al Madina California

Language Summer School -

Oxford University

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Manal Fadil