Maliha Naseem

A Us Based New Media Marketing Company

• Delivered engaging and polished presentations to build connections with potential customers.
• Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
• Leveraged text, charts and graphs to communicate findings in understandable format.
• Introduced new processes to improve data analysis.
• Complied with policies and quality standards to maintain consistency in quality of services.
• Used business objects, business intelligence and other reporting tools to extract data from data solutions and data warehouses.
• Led improvement initiatives to advance operational efficiencies and increase revenue.
• Identified procedure or process changes required to improve performance and productivity.
• Led and executed customer support team strategy to reach company support goals.
• Employed comprehensive benchmarks to establish and monitor customer service standards.
• Liaised with IT department to report technical issues and formulate trouble-shooting procedures.
• Monitored employee performance to identify areas for improvement and additional training needs.

A US based Agri Fintech startup.

• Established the company’s sales strategy
• Company’s sales growth increased by 80%
• 100% successful and timely delivery of each project
• Effectively negotiated all contracts
• Pitched new clients
• Developed pricing strategy
• Participated in team-building activities to enhance working relationships.
• Led projects and analyzed data to identify opportunities for improvement.

A Singapore-based leading application provider with a presence in 15 countries. Our services are operational with 32 mobile network operators serving more than 500 million subscribers.

• Successfully increased the revenue of the current product portfolio by 12%
• Responsible for a 90% YoY growth in sales.
• Maintaining digital and conventional marketing and promotion of products.
• Successfully strategized and implemented new business ideas and introduced a new stream of revenue generation.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Reached out to potential customers via telephone, email and in-person inquiries.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Created reports and presentations detailing business development activities.

A Fortune 500 Company, which is a leading global provider of information and communications technology (ICT) infrastructure and smart devices that has a presence in 170 countries

• Led the Operations team for Digital Cloud and Hosting products. In parallel coordinating with cross functional teams to coordinate the deployment of new services and improve ongoing services. Liaising with third party to acquire content.
• Increased revenue of services across board by 85%.
• Creating profitable strategies based on market insight that resulted in successful roll out of e-Learning service.
• Formulated sustainable collaborative ecosystem with 3rd party vendor and as a result acquired 8,000 hours of video content, 5,000
• hours of audio content, 5,000 mobile applications (Android Based) and 20,000 games.
• As a result of churn management CRBT revenue generation. Increased revenue by 39%.

One of the pioneers of marketing communication services in Pakistan. Over the span of three decades, Interflow has been associated with clients such as Pepsi Co. Pakistan, Ufone (Telecom giant in Pakistan), CitiBank, Nestle, Unilever, etc.

• Led client services department handling multiple clients at a time.
• Established and maintained relationships with CEOs, CMOs, and other senior leaders.
• Coordinated and successfully completed various launch campaigns and shoots.
• Developed trust and strong client relationships that resulted in increase in client billing by 23.6%
• Participated in new business pitch presentations as part of management team.
• Handled all operational aspects of the client's campaigns, including strategy, planning, performance, troubleshooting, optimization, and reporting.
• Provide leadership in the development of client strategies and presentations.
• Won multiple PAS awards (Pakistan Advertisers Society) for our campaigns.

An Australian-based web technologies specialist with worldwide clients

• Responsible for acquiring new business via the freelance website. At the same time responsible for all HR and Administrative tasks of the
• organization.
• Liaison with clients across the globe primarily North America, Europe, and Australia.
• Maintained client relationships and increased customer satisfaction index up to 92.38% by identifying the customer pain points
• Streamlined the project delivery by introducing project definitions and planning mechanisms to include validated functional requirements, scope, roles, responsibilities, budgets, timescales & resources.
• Responsible for HR and administrative support.
• Established company policies, procedures, and business growth strategies.
• Developed brand guidelines for the newly established company.
• Designed Inventory Management Tool & Dashboard using Spreadsheet and Pivot Table that resulted in waste management

A management consulting firm that specializes in information technology services and risk management consultation.

• Three months' contractual job to revamp the BPM department. Helps the organization select state of art BPM software (iGrafx). Successfully established SoPs for the newly established department. Designed Management Decision Making Tools and Dashboard using Spreadsheets and Pivot Tables.
• Analyzed problematic areas to provide recommendations and solutions.
• Determined areas for improvement and implemented processes to alleviate problems.

Nexus Automotive was an authorized importer and assembler of General Motors products in Pakistan.
I started as an Analyst Marketing and within a span of 5 years was promoted twice. I was heading the marketing department and was responsible to strategize and implement all marketing activities that resulted in strengthening the GM/Chevrolet brand in Pakistan.

• Formulated & implemented all marketing goals and policies, both executive and managerial.
• Developed plans and strategies (forecasting, budgeting, strategy/concept development).
• Business networking with offshore GM/Chevrolet senior and middle management officials in the U.S.A., Asia Pacific Office, Singapore, Thailand, Middle East, India, etc.
• Established the Marketing and Sales structure of the company.
• Established an internal creative department that resulted in 80% of expense savings.
• Increased MROI to 9% and Digital MROI by 118%.
• Developed brand guidelines on global parameters.
• Developed a new Chevrolet Pakistan website with unique and innovative features.
• Successfully launched marketing campaigns for Chevrolet Joy, Optra, Aveo, Spark, and Colorado.
• Reduced promotions expenditures by 28% thereby increasing the MROI.
• Successfully switched the advertising agency with positive results.
• Successfully handled Chevrolet Motorama nationwide campaign.