MALHARI BALASURIYA
London
Summary
Proficient, goal oriented, efficient individual with good communication skills, marketing and sales skills, PR skills & interpersonal skills. Possess a positive attitude and a flexibility towards any given circumstance. Recognized for effectively managing multiple responsibilities. Proven record of excellent PR with the team members, peers, customers, and the management. Capability of working in a dynamic and fast changing environment while maintaining professionalism and ethics.Completed postgraduate studies in Business Administration & Digital Marketing.
Overview
16
16
years of professional experience
Work History
Front of House Manager
The Fat Crab Ltd
London
01.2022 - 10.2023
- Front-of-house manager overseeing smooth and efficient FOH operations, including day-to-day cash and cash reserve handling, and FOH inventory check of supplies.
- Training and supervision of FOH staff.
- Resolved customer complaints in a professional manner.
- Ensured compliance with health department regulations regarding sanitation and safety standards.
Member of the Sales Team as Trade & Credit Lead
Hatton National Bank PLC
01.2020 - 01.2022
- As a member of the sales team, I was partly responsible for improving the Trade finance portfolio (import and export facilities) and personal financial services of my branch.
- Lead generation, cross-selling, and identifying new opportunities to grow the trade finance portfolio.
- Handled all aspects of trade operations, including LC opening, import/export payments, and trade finance.
- Maintained relationships with existing customers to ensure repeat business.
- Developed and implemented strategies to enhance customer satisfaction and loyalty.
- Analysed customer portfolios to identify potential risks or opportunities for improvement.
- Created promotional material, such as brochures, flyers, and posters, to advertise company services.
- Ensured compliance with all applicable laws and regulations related to PFS products and international trade activities.
Member of the Sales Team -Trade & Credit Associate
Hatton National Bank PLC
01.2019 - 01.2020
- Assisted in evaluating customer creditworthiness and financial stability.
- Compiled, analyzed, and interpreted financial data from credit applications to determine eligibility for loans.
- Verified accuracy of customer information such as address, employment history, bank accounts.
- Reviewed loan documents for completeness and compliance with applicable laws and regulations.
- Negotiated repayment plans with delinquent customers in order to minimize losses.
- Assisted in all trade finance-related operations of the branch.
International Travels Associate
Hatton National Bank PLC
01.2016 - 01.2019
- All operations related to international travel, including foreign currency handling.
- Processing and maintaining foreign currency accounts, including FCY business accounts.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Ensured compliance with relevant regulatory requirements when executing FX transactions and coordinated with relevant authorities of the Central Bank of Sri Lanka on behalf of customers.
Member of the Business Development Unit
Hatton National Bank PLC
Colombo
01.2016 - 02.2017
- I was the sales champion of Hatton National Bank PLC, Greater Colombo Region, in the year 2016/2017.
- Based on my achievements, I was appointed as a member of the business development unit of the bank.
- Analyzed data to identify trends and opportunities for business development initiatives.
- Generated leads by researching prospective customers online and offline sources.
- Maintained a database of contacts including prospects, vendors, partners.
- Provided administrative support, such as scheduling appointments, preparing documents and cordinating with operations and compliance departments.
Business development officer
Nature Fresh Beverages Pvt Ltd
01.2015 - 01.2017
- I have worked part-time as the business development officer, which helped me gain knowledge in business development and support increasing sales of Nature Fresh bottled water.
- Developed and implemented business development strategies to increase sales revenue.
- Conducted market research to identify potential clients and industry trends.
- Attended networking events to build relationships with potential clients.
- Maintained an up-to-date database of contacts for potential customers.
- Researched competition in order to remain competitive in the marketplace.
- Analysed customer feedback data to determine areas of improvement within the organization.
Operations Associate
Hatton National Bank PLC
01.2012 - 01.2016
- Performed various banking duties including handling cash, managing branch general ledger transactions, and pawning related tasks.
Trainee Banking Associate
Hatton National Bank PLC
01.2011 - 01.2012
- All work related to banking products, pawning, cash handling, and branch general ledger transactions.
- I was able to develop and showcase my sales and marketing skills by contributing to achieve bank/branch sales targets.
- As a result, I was selected as one of the members for the marketing campaign held in Oman in 2012. The campaign was focused on the segment of Sri Lankans employed in Oman, and the goal was to increase the foreign currency deposit base of the bank. The team consisted of 8 members from Hatton National Bank, PLC. It was a successful campaign, which ended up achieving a growth of 7.5% of the foreign currency deposit base at the end of the year.
Sales & Marketing officer
Supernova Engineering
01.2009 - 01.2010
- Responsibility in achieving sales targets for CCTV security cameras and appliances.
- Analyzed customer feedback to inform product development decisions.
- Collaborated with internal teams to design effective marketing materials such as brochures, flyers, posters.
- Conducted market research to identify trends in consumer behavior and preferences.
Customer care assistant
Supernova Engineering
01.2008 - 01.2009
- Communicating with existing and potential customers.
- Responsibility in attending to customer inquiries and complaints.
Education
MSC in Digital Marketing -
University of West London
01-2023
Master’s in Business Administration -
University of West London
01-2019
GDM in Business Management - NVQ level 6 -
Northumbria University
UK01-2014
Certificate level in Chartered Institute of Management Accountants, UK -
CIMA, UK
01-2008
G.C.E Advance Level Examination -
Musaeus College
Colombo 0701.2007
G.C.E Ordinary Level Examination -
Musaeus College
Colombo 0701.2004
Skills
- Verbal & written communication skills
- Marketing skills
- PR skills
- Interpersonal skills
- Teamwork
- Customer service
- Adaptability
- Analytical skills
- Lead generation
- Business development skills
- Goal-oriented
- KPI tracking
- Efficient
- Managing multiple responsibilities
- Professionalism
- Ethics
- Problem solving skills
- Complaint handling
Timeline
Front of House Manager
The Fat Crab Ltd
01.2022 - 10.2023
Member of the Sales Team as Trade & Credit Lead
Hatton National Bank PLC
01.2020 - 01.2022
Member of the Sales Team -Trade & Credit Associate
Hatton National Bank PLC
01.2019 - 01.2020
Member of the Business Development Unit
Hatton National Bank PLC
01.2016 - 02.2017
International Travels Associate
Hatton National Bank PLC
01.2016 - 01.2019
Business development officer
Nature Fresh Beverages Pvt Ltd
01.2015 - 01.2017
Operations Associate
Hatton National Bank PLC
01.2012 - 01.2016
Trainee Banking Associate
Hatton National Bank PLC
01.2011 - 01.2012
Sales & Marketing officer
Supernova Engineering
01.2009 - 01.2010
Customer care assistant
Supernova Engineering
01.2008 - 01.2009
MSC in Digital Marketing -
University of West London
Master’s in Business Administration -
University of West London
GDM in Business Management - NVQ level 6 -
Northumbria University
Certificate level in Chartered Institute of Management Accountants, UK -
CIMA, UK
G.C.E Advance Level Examination -
Musaeus College
G.C.E Ordinary Level Examination -
Musaeus College
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