Maksim Orlov

Leading and contributing to system design for complex automated warehouse solutions across EMEA, with a focus on AS/RS integrated with robotics (AGVs, AMRs, gantry robots, robotic cells).

• Supporting the integration of large-scale robotics solutions into one of the most complex automation projects in the company’s history, with a focus on system architecture alignment, concept validation, and cross-functional coordination.
• Developing scalable and cost-efficient automation concepts for major projects (£5M–£50M) across pharma, biotech, 3PL, cold-chain, and manufacturing sectors.
• Partner with sales teams to create customer-specific automation strategies and deliver high-level presentations to C-suite executives.
• Coordinate cross-functional teams across multiple countries, ensuring projects are delivered on time, within budget, and aligned with client KPIs.
• Oversee WMS/WCS integrations (SAP eWM, Objective WMS) and robotic system deployments, ensuring seamless performance of end-to-end automation.
• Drive business growth in AS/RS by evaluating and piloting alternative transport systems and robotics applications.
• Maintain P&L accountability during design, safeguarding margins and optimising ROI in competitive bids.

Led a multifunctional automation department (sales, design, implementation, administration), covering the full lifecycle of intralogistics projects from customer acquisition through execution. Acted as the local technical division under the S1 HUB, ensuring full alignment with HQ processes and technical standards.

• Directed departmental activities across sales, solution design, and implementation, securing seamless delivery of complex warehouse automation projects.
• Managed and mentored a 5-person team (2 sales specialists, 2 implementation engineers, 1 administrator), building performance, accountability, and customer focus.
• Developed and executed tailored sales strategies with local and international managers, improving conversion rates and strengthening client relationships.
• Delivered automation projects valued up to €10M, including cold-chain and high-bay warehouses.
• Completed the internal “Fit for Leadership” programme (2019), a management training initiative designed to prepare high-potential staff for effective departmental leadership.
• Strengthened collaboration with S1 HUB, building strong ties with central technical leadership and embedding corporate standards locally.

Progressed from Sales Specialist to Sales Manager, responsible for consultative selling of intralogistics and automation solutions (racking, semi-automation, warehouse systems).

• Identified and developed new business opportunities in FMCG and industrial sectors, contributing to significant revenue growth.
• Built ROI-driven business cases for automation investments, improving customer buy-in.
• Delivered consistent sales performance, establishing long-term relationships with key accounts.
• Recognised with “Best Sales of the Year” nomination twice for outstanding results and client engagement.
• Gained strong grounding in solution sales and customer engagement, providing the foundation for later leadership in automation design and implementation.

Delivered end-to-end solutions for cold and dry warehouses, managing the full project lifecycle from concept to implementation.

• Led client workshops to capture requirements and design customised warehouse solutions.
• Coordinated subcontractors and equipment suppliers, ensuring seamless execution and accurate documentation.
• Managed turnkey projects covering intralogistics planning, material flow analysis, layout design, and construction cost estimation.
• Delivered functional specifications, technical drawings, and proposals using AutoCAD and industry standards.
• Built early expertise in warehouse design and material handling systems, laying the foundation for later leadership in intralogistics automation.