MAJA LAKNER

Role concluded due to business restructuring / redundancy

• Owning full Aeons brand performance and P&L, overseeing revenue growth, margin optimisation, and customer acquisition strategies across digital channels.
• Driving process transformation to foster greater collaboration between marketing, copy, and creative - building a more agile, data-led culture focused on structured ad testing and scalable growth.
• Rapidly activated the Ambassador programme, delivering early competitive advantage and higher-ROI campaign opportunities within a short transformation window.

• Defined and executed the e-commerce vision and multi-channel strategy, overseeing trading, customer experience, and digital growth across D2C and marketing channels (PPC, CRM, Paid Social, Affiliates, SEO/GEO, Social Commerce, Amazon).
• Owning full P&L accountability, budgeting, and stock forecasting, optimising for both growth and margin through data-driven trading decisions and marketing channels ROI analysis.
• Developed and delivered a scalable e-commerce roadmap, establishing KPIs and integrating brand storytelling with performance marketing to drive awareness, engagement, and loyalty.
• Managed and collaborated with agencies, tech vendors and fulfilment partners to ensure operational efficiency and high-quality service delivery.
• Led the redesign and platform migration of Rodial.com to Shopify (2023), building a flexible commerce foundation that enabled international expansion and new revenue channels (TikTok Shop, Shop App).
• Launched Rodial's first loyalty and referral programmes, exceeding industry benchmarks within six months and strengthening customer retention and brand trust.
• Elevated customer satisfaction to 4.7 / 5 stars on Trustpilot.
• Built and led a high-performing e-commerce and digital team of 3.

• Managing the brand website www.nailsinc.com with UK, USA and EU operations.
• Managing the website's P&L with a 52% increase in profit Y-o-Y, focusing on AOV and new customers acquisition.
• Owning the DTC eCommerce proposition, including setting the strategy for performance marketing channels by driving and building media agency relationships.
• Leading the end-to-end eCommerce replatform project focusing on conversion rate optimisation, content and SEO.
• Building and executing all CRM marketing, doubling email revenue in less than 12 months.

• Successfully launching the latest flagship website www.mylee.co.uk, converting above industry average and becoming top revenue driver for the company within 6 months.
• Effectively multitasking to manage and grow 5 websites for varied brands including JamesReadTan.com and LeightonDennyExpertNails.com, assuring trade plans and campaigns deliver against budget.
• Owning the relationship with technology partners in providing best user experience across 3 CMS platforms.
• Introducing Trustpilot service and product reviews strategy resulting in 17% monthly incremental revenue.

• Delivered 6-digit £ gross sales a month for lookfantastic Southern Europe cluster.
• Driving sales across high-growth localised websites including Spain, Italy, Portugal and Greece. Constantly monitoring and improving core KPIs: traffic, e-conversion rate, aver. order value, category mix and margins; delivering a +40% growth M-o-M.
• Leading and developing a team of 5+ trading and marketing executives keeping motivation up and clearly communicating the core business KPIs.
• Closed highly profitable deals, for example one of the biggest price comparison sites in the region.

• Responsible for all the marketing and trading activity of lookfantastic Italy website (www.lookfantastic.it) while leading and supporting a team of two direct reports.
• Successfully driving performance on a day-to-day basis by planning and executing the online strategy making the site grow +85% Y-o-Y.
• Continuously providing best User Experience performing out of hours checks including weekend back-ups and weekend covers for 10 EU lookfantastic sites.
• Implementing Free Next Day Delivery promotion onsite increasing the average order value by 100% in Q2 of 2018.
• Reporting performance to senior managers on a daily, weekly and monthly basis using complex analytical tools.
• Effectively collaborating with Customer Services to improve Trustpilot reviews to reach a 4/5-star rating.

• Responsible for the online trading activity of lookfantastic Italy website and managing the execution of the promotional plan.
• Responsible for the P&L Statement making the site profitable on EBITDA level.
• Achieved a growth of +80% Y-o-Y through merchandising over 500 premium health and beauty brands.
• Successfully managing the Affiliate channel making it the fastest growing channel Y-o-Y.
• Influencing strategy and overseeing day-to-day marketing activities for lookfantastic Italy.
• Running marketing campaigns for key commercial dates including Black Friday and Cyber Weekend, Christmas, January and Summer sales.