Mairead Woodbridge
Aston Clinton,UK
Summary
Results-driven business development professional with expertise in enterprise and SME sales, SaaS selling, and account management. Demonstrates exceptional skills in contract negotiation, cross-selling, up-selling, and client retention strategies to drive revenue growth. Proficient in leveraging tools such as Salesforce, HubSpot, Zoho, and Microsoft Teams to optimise sales processes and foster cross-functional collaboration. Adept at mentoring teams and building strong relationships across public and private sectors through effective communication. Committed to delivering innovative solutions that align with organisational goals while maintaining a focus on long-term client success.
Overview
22
22
years of professional experience
Work History
Client & Partnership Acquisition Lead
Boutros Bear Limited
Cambridge, Cambridgeshire
07.2024 - 12.2024
- Creation and execution of end-to-end sales and marketing strategy for this start-up business to identify and convert new partnership opportunities and develop existing opportunities with current partners
- Product development
- Identify Ideal Customer Profiles for outreach campaigns
- Managing recruitment and training of SDR
- Conversion of first opportunity within 4 weeks
- Sustained productive partnerships with key accounts via routine performance reviews and feedback sessions.
- Communicated with clients to assess needs and suggest proposed strategies.
- Managed all contractual agreements, ensuring compliance and beneficial terms for both parties.
- Coached and mentored teams on best practices to improve customer care.
- Kept track of current and potential clients needs to recommend new applicable products and services.
- Conducted market research to understand customer base and enhance products.
- Fostered positive relationships between internal teams and external partners for seamless collaboration.
- Evaluated campaign performance to optimise return on investment.
- Reviewed client files to identify opportunities for cross selling.
Mid-market and Enterprise Account Executive
WorkBuzz Analytics Ltd
Milton Keynes
05.2023 - 07.2024
- Identified and converted new business opportunities in UK and US (using MEDDPICC sales framework)
- Guided SDRs and Marketing Team on strategic targeting of accounts and industry-specific campaigns
- Selected to attend HR Retail event in Los Angeles to research US market and feedback to ELT
- Built new business pipeline of over £1 million with conversion rate of 31%
- Worked closely with People Science team to generate additional revenue streams
- Enhanced customer experience with proactive communication and problem-solving approach.
- Handled objections successfully during negotiation phases, fostering better agreements.
- Pursued new business opportunities by forging strong networks and contacting potential buyers.
- Collaborated cross-functionally within organisation, fostering cohesive work environment.
- Developed sales strategies to drive brand growth.
Merchants & Partners Development Manager
Sodexo Engage
Milton Keynes
11.2022 - 05.2023
- Responsible for onboarding new brands and partners onto Sodexo employee benefits platform, prepaid cashback card and wider cashback programs
- Personally onboarded over 60 new retailers and strategic partners.
- Identified industry events to maximise networking opportunities
- Managed affiliate marketing platforms such as AWIN, Partnerize, IMPACT and Webgains to increase profitability of affiliate offers and explore additional opportunities
- Sought new business connections to broaden research opportunities.
- Worked closely with executive leadership, providing insightful inputs on strategy formulation.
- Drew on understanding of key markets to push development of business strategies.
- Oversaw record-keeping for company's long-term planning, ensuring accuracy, accessibility and security.
Mid-Market and Enterprise Account Executive
Sodexo Engage
UK
06.2018 - 11.2022
- Responsible for understanding and matching mid market and enterprise companies and matching their metrics with Sodexo products and solutions
- Managed full sales cycle from targeting activity to contracting.
- Top performer within large sales team; selling employee benefits, recognition, prepaid cards, and retail gift cards
- Self-generated 60% of all personal opportunities
- Sold new Voucher Select Platform via CCS Framework including onboarding and growth of one Local Authority generating 1.4 million in sales within 6 months
- Prepared and presented Major Bid Reviews
- Created seasonal sales plans with varying stock and promotional strategies.
- Delivered compelling sales pitches, securing major contracts for company.
- Pursued new business opportunities by forging strong networks and contacting potential buyers.
- Created comprehensive reports based on data analysis, aiding in decision making processes.
- Compared supplier risks to make balanced, strategic purchasing choices.
Sales Development Representative (Achievers)
Blackhawk Network (acquired Grass Roots Group)
01.2017 - 01.2018
- Generated over 100 sales appointments with Enterprise-level HR professionals; resulting in 80% having high value employee recognition opportunities attached to them
- Attended industry events to target key prospects
- Proactively contacted prospective customers to increase sales.
- Adapted sales pitches and presentations to ensure relevant to prospects. Ensuring relevant customers stories were presented to increase the opportunity of booking a meeting.
- Effectively utilised social media platforms, increasing brand visibility amongst prospective clients.
- Conducted market research to identify emerging trends and business opportunities.
- Delivered outstanding after-sales care through regular communication with customers and collegues.
Sales Development Representative
Grass Roots Group
01.2013 - 01.2017
- Integral member of sales team with £3.5m per annum Gross Profit target; selling gift cards, incentives, recognition, and consumer promotions
- Exceeded targets for new business meetings with budget holders and senior stakeholders
- Sourced and nurtured leads to improve awareness of Grass Root’s capabilities
- Created tactical marketing campaigns based on industry and seasonal trends
- Championed implementation of new group Zoho CRM system
- Used LinkedIn and other social networks to source and engage with prospects
- Conducted sales meetings and presentations, driving sales and solidifying high-value contracts.
- Provided constructive feedback on products based on customer responses, aiding product development teams.
- Increased new business through strategic networking and cold calling.
Business Development Manager
Pivotal Performance
Kettering, Northamptonshire
01.2003 - 01.2014
- Exceeded sales targets on annual basis by 25-30% resulting in TP of £220-250k per annum
- Drafted fully-fledged proposals to recommend senior management on different courses of action.
- Represented organisation to public at trade exhibitions and conventions, driving awareness of Health Safety and Behavioural Leadership Training
- Business development through telesales, field sales and networking
- Built solid relationships with customers resulting in repeat business from over 92% of client base
- Cross-sold portfolio of services to expand account spend
- Regular face-to-face meetings with new and existing clients
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
Education
GCSE X 6 Including Maths And English
Stantonbury Campus
Milton Keynes06.1989
Skills
- Experience with full sales cycle from prospecting new opportunities and logo's to contract negotiation and completion
- Experienced in managing complex accounts, identifying new opportunities, upselling and contracts renewals
- Ability to sell SaaS to SME, Mid Market and Enterprise companies
- Experienced SalesForce, HubSpot, Zoho, Consensus, Microsoft Teams, Zoom, Monday, Slack & Microsoft Office Suite
- Proven experience with internal and external cross team collaboration to ensure business needs are met
sections.external_links.name
Custom
- MEDDPICC Sales training
- LDL Major Account Selling
- LDL Professional Selling Skills
- IEMA Foundation Certificate – Affiliate member of IEMA
Timeline
Client & Partnership Acquisition Lead
Boutros Bear Limited
07.2024 - 12.2024
Mid-market and Enterprise Account Executive
WorkBuzz Analytics Ltd
05.2023 - 07.2024
Merchants & Partners Development Manager
Sodexo Engage
11.2022 - 05.2023
Mid-Market and Enterprise Account Executive
Sodexo Engage
06.2018 - 11.2022
Sales Development Representative (Achievers)
Blackhawk Network (acquired Grass Roots Group)
01.2017 - 01.2018
Sales Development Representative
Grass Roots Group
01.2013 - 01.2017
Business Development Manager
Pivotal Performance
01.2003 - 01.2014
GCSE X 6 Including Maths And English
Stantonbury Campus
Similar Profiles
Maria GalindoMaria Galindo
Medical Receptionist at Jason Boutros Md IncMedical Receptionist at Jason Boutros Md Inc
Raeley AdamsRaeley Adams
Case Manager at Stephen Boutros, LTDCase Manager at Stephen Boutros, LTD
Phu TranPhu Tran
Volunteer at Dr. Adel A. Boutros, MD ClinicVolunteer at Dr. Adel A. Boutros, MD Clinic
Jennifer BarnettJennifer Barnett
Headteacher at St Mary & ALL Saints CE Primary SchoolHeadteacher at St Mary & ALL Saints CE Primary School
Hollie HarrisHollie Harris
Customer Service Advisor at Metrisk & Scan2RecycleCustomer Service Advisor at Metrisk & Scan2Recycle