Maike Meyer
London
Summary
Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in campaign management and audience engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
3
3
Languages
Work History
Senior Digital Marketing Executive
Boons Media
07.2023 - Current
- Planned and executed AB tests on campaigns in pursuit of maximising conversions instead of CPC based bidding.
- Launched campaigns with focus on CTR in order to strengthen conversion rates and transfer scaling campaigns into different audience formats.
- Analyzed and reported on KPIs to validate market performance and adapt to market trends.
- Used market trends in order to introduce and grow CH market within Taboola and CH targeted campaigns.
- Led team of marketing professionals, offering mentoring, on-boarding and market affinity based skills.
- Managed and mentored 2 new junior executives, in aid of scaling DACH and Nordic region.
- Adapted and revised marketing strategies and campaign goals based upon suffering economic market trends.
- Identifying issues within faulty pixel driven conversions and liaising with IT team over solutions.
Junior Digital Marketing Executive
Boons Media
08.2021 - 06.2022
- Launching and optimising campaigns with ads and content dedicated to target audience.
- Building DACH market knowledge within A/B tests using different ad types.
- Co-working on projects in pursuit of testing ad-serving products and evaluating their efficiency based on CTR and conversions.
- Proactively developed and scaled Nordic markets resulting in significant change in profit maximisation amongst the business.
- Analysed and reported on KPIs to line Manager to validate and demonstrate success of campaigns.
- Conducted market research to identify market trends and evaluate best possible ways of implementation into DACH content strategies.
Content Marketing Intern
Flight-delayed.co.uk
09.2019 - 05.2020
- Researched relevant topics in pursuit of improving website traffic.
- Applied research in creation blog posts and news articles, based on trending keywords and market trends.
- Boosted website traffic by optimizing blog posts with focus on relevant keywords and SEO strategies.
- Used Google Analytics for KPI monitoring and analysis
- Executed social media growth projects via Facebook.
- Measured and reported results of marketing initiatives.
- Researched competitor trends and interpreted findings, reporting conclusions to Head of Marketing and team.
Key Account Manager Intern
Lufthansa Group
07.2015 - 07.2015
- Met existing customers to showcase new services and expand sales opportunities.
- Shadowed client account reviews to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Partook and helped organisation with events designed to showcase new products to clients.
- Greeting clients at events and offered assistance and information on new products.
- Shadowed contract renewals with existing clients.
Education
Bachelor of Arts - Communications And Media
Bournemouth University
Bournemouth 04.2001 -
Skills
Market Trends Analysis
Data Analysis
Microsoft Office
Digital Marketing
Marketing campaign development
Google Analytics
Data-driven decision-making
Conversion Rate Optimization
Problem-Solving
Adaptability
Teamwork and Collaboration
Timeline
Senior Digital Marketing Executive
Boons Media
07.2023 - Current
Junior Digital Marketing Executive
Boons Media
08.2021 - 06.2022
Content Marketing Intern
Flight-delayed.co.uk
09.2019 - 05.2020
Key Account Manager Intern
Lufthansa Group
07.2015 - 07.2015
Bachelor of Arts - Communications And Media
Bournemouth University
04.2001 -