Skilled in implementing Conversion Rate Optimization (CRO) strategies, designing visually appealing landing pages, and executing effective SEO techniques to drive organic traffic. Collaborative and adept at working with web developers to create high-performing websites that deliver seamless user experiences. Analytical and data-driven, providing actionable insights through comprehensive reports on key performance indicators (KPIs) for continuous improvement. Committed to contributing to a greener world while optimizing marketing efforts.
Hi, I’m
Mahesh Gadge
Cambridge,United Kingdom
Summary
Overview
4
years of professional experience
7
Certification
Work History
NovazureLondon, England
Marketing Analyst
06.2023 - Current
Job overview
- Driving Conversion Rate Optimization (CRO) efforts to improve campaign success and contribute to net-zero goals.
- Designing and optimizing visually appealing landing pages aligned with sustainability-focused marketing strategies.
- Conducted SEO optimization using Google Analytics, SEMrush, and Google Search Console.
- Implemented effective SEO techniques to enhance organic traffic and visibility for sustainability-related content.
- Analyzed data with SQL and Python, generating reports on KPIs and conversion outcomes.
- Collaborated with web developers for high-performing website building and redesigning.
- Utilized Tableau for data visualization and insights.
- Developed strategic marketing plans for product growth.
- Managed website optimization for improved user experience and organic traffic.
- Worked with Google Analytics GA4 for advanced data analysis.
SpudMeLondon, England
Product Marketing Intern
10.2022 - Current
Job overview
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Work closely with global and regional marketing and strategy teams to develop messaging appropriate for the UK market, ensuring it aligns with overall product positioning and value proposition.
- Create UK-specific content (e.g., product videos, website copy, blog posts, infographics) tailored to specific buyer audiences to articulate the product’s benefits and differentiation from competitors.
- Collaborate on go-to-market programs, working with UK field marketing, market strategy, and subject matter experts to develop and execute integrated campaigns that drive demand and generate leads.
- Collaborate with the paid media analyst to monitor and analyze campaign performance, report on key metrics, and provide recommendations for optimization and improvement.
AccentureMumbai
Associate
10.2021 - 08.2022
Job overview
- Providing email, chat & phone-based technical support to the world’s biggest online advertising agencies & advertisers.
- To work with clients using Google Marketing Platform products such as Display and Video 360, Campaign Manager
to execute, manage and optimize the display and video ad campaigns. - Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
- Prepare reports to clients highlighting various factors affecting the performance of the campaigns (Audience performance report, Basic reports, floodlight impressions report, etc).
- Perform troubleshooting of creatives trafficking in DV360 and CM.
Assess inventory availability for campaigns based on the client’s requirements. - Analyze reports and trends, to suggest optimal solutions (bid, Budget, pacing, and targeting) to ensure smooth delivery of the campaigns.
- Troubleshooting tag implementation issues on live web pages (eg: JavaScript, Iframe, Image).
- Manage and communicate on Insertion order processes through campaign management tools such as Salesforce and Doubleclick Sales Manager.
Esourcing - UneefyMumbai
Marketing Executive
01.2021 - 09.2021
Job overview
- Reviewed landing pages to optimize content quality, decreasing bounce rate by 20%.
- Created engaging marketing materials, driving campaigns on Facebook and Google to create brand awareness.
- Managed contractors to complete design and video production projects.
- Utilized Google Analytics and HubSpot to monitor PPC advertising and newsletter campaigns.
- Analyzed website performance and effectively practiced SEO optimization, increasing web traffic by 30%.
- Trained high-performing marketing and sales teams.
- Developed and implemented email, internet advertising, and search engine campaigns, and managed 50 customer calls each day, converting 500 users.
AcreatyMumbai
Marketing and Sales Intern
11.2019 - 12.2019
Job overview
- Conducted effective market research and CRM management to analyze customer data and build accurate profiles and managed over 50 customer calls per day.
- Maximized sales opportunities by effectively communicating product value propositions and selling points.
- Executed organic and paid social media campaigns, generating engagement increases across all platforms.
Education
Anglia Ruskin UniversityCambridge
Master of Science from Marketing
University Overview
University of MumbaiMumbai
Bachelor of Science from Marketing And Business Management
University Overview
Skills
- Teamwork
- Green Marketing
- Slack
- Microsoft PowerPoint
- Microsoft Excel
- Salesforce
- Adobe Photoshop
- Facebook and Google Ads
- Project Management
- Email marketing
- HubSpot
- SEO
- Data Visualization Software: Proficient in Tableau and Looker Studio
- Conversion Optimization (CRO)
- Good Communication
- Product messaging
- Sales
- JIRA
- Microsoft Office proficiency
- Digital marketing
- Product lifecycle management
- Product marketing specialist
- Strategic marketing
- Natural leader
- Social media marketing
- SQL
- DoubleClick Campaign Manager
- Google Workspace
Certification
- Certified Growth Marketer - CXL
- Digital psychology and persuasion - CXL
- Product Development: Design and Build for Success - ARUCPD
- Fundamentals of Digital Marketing - Google
- Integrated Marketing Communications Strategies - Linkedin
- Social Media Marketing: Strategy and Optimization - Linkedin
- Marketing Communications - Linkedin
Volunteering
Volunteering
- I volunteered with the Robin Hood Army in Mumbai, where my primary responsibilities included distributing food and clothing to underprivileged children. Additionally, I actively participated in educational initiatives aimed at providing essential knowledge and skills to empower these children for a brighter future. This experience was incredibly rewarding, allowing me to make a meaningful impact on the lives of those in need while fostering a sense of community and social responsibility.
Quote
Stopping advertising to save money is like stopping your watch to save time.
Timeline
Marketing Analyst
Novazure
06.2023 - Current
Product Marketing Intern
SpudMe
10.2022 - Current
Associate
Accenture
10.2021 - 08.2022
Marketing Executive
Esourcing - Uneefy
01.2021 - 09.2021
Marketing and Sales Intern
Acreaty
11.2019 - 12.2019
Anglia Ruskin University
Master of Science from Marketing
University of Mumbai
Bachelor of Science from Marketing And Business Management
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