Mahboob Alam
Delhi
Summary
Results-oriented professional with a unique combination of engineering (B.Tech) and management (MBA) qualifications, capable of utilizing technical knowledge along with effective decision-making. Possesses experience in project coordination, data analysis, and process improvement for improving efficiency and organizational performance. Able to work effectively as part of a team for delivering results through data-driven solutions.
Overview
2
2
years of professional experience
1
1
Certification
Work History
01-1901
01-1901
01-1901
10.2025 - Current
01-1901
SEO Analyst - Digital Marketing
EliteTech
Delhi, India
03.2025 - 09.2025
- Researched competitor websites, identifying opportunities to improve client website performance.
- Researched SEO keywords to develop strategies aligning with client goals.
- Analysed website performance using Google Analytics, making data-driven decisions for optimisation.
- Developed and implemented comprehensive SEO strategies, increasing organic traffic by 45%.
- Developed strategies to improve user engagement and reach on social media platforms.
Research Marketing Intern
MonteCarlo
Punjab, India
02.2024 - 08.2024
- Assisted in developing marketing strategies to increase brand awareness amongst target audience.
- Analysed data from marketing campaigns to identify trends and areas for improvement.
- Enhanced target market reach through tactical social media advertising.
- Established clear objectives for marketing initiatives, guiding implementation, tracking and optimisation efforts.
- Collaborated with team members to design and distribute marketing materials, such as leaflets and newsletters.
- Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, Tiktok and LinkedIn.
Education
Master of Business Administration - Marketing And Business Analytics
I.K. Gujral Punjab Technical University, (Punjab)
Punjab, India01-2025
Bachelor of Technology - Electrical and Electronics Engineering
Rajiv Gandhi Proudyogiki Vishwavidyalaya. (MP)
Bhopal, India01-2023
Intermediate - Intermediate of science
Gulab Memorial College
Bettiah, Bihar01-2018
Skills
- Project management and coordination
- Effective communication
- Technical support and liaison
- Risk assessment and mitigation
- Data analysis and interpretation
- Automation implementation
- SEO strategy development
- Performance optimization
- Market research and analysis
- Social media advertising strategies
- Relationship management
- Interpersonal communication
- Team collaboration
- Leadership and team building
Technical skills proficiency
- AutoCAD expertise
- Microsoft Office Suite proficiency
- Electrical design knowledge
- Automation systems expertise
- MATLAB programming skills
- Python development skills
- C programming skills
- R language proficiency
- SQL database management
- SPSS
- Basic Power BI
PROJECTS
1. IOT-BASED ENERGY METER READING SYSTEM USING BY
BLYNK APPLICATION VIA SMARTPHONE — April 2022. (B.tech)
- A power meter is a device that tracks the residents' monthly electricity usage and Tenaga Nasional Berhad (TNB)
- The meter reader reads the electricity bill manually to each house.
- This is because they are unable to remotely control their energy to get the correct reading of their electricity bill.
2. INTERNSHIP PROJECT:
"ANALYZING CONSUMER PERCEPTION AND BUYING BEHAVIOR TOWARDS VASELINE BODY LOTION: A STRATEGIC PERSPECTIVE" (MBA)
This project undertakes an in-depth investigation into the critical relationship between consumer perception and their subsequent buying behavior. In today's dynamic marketplace, understanding how consumers form perceptions about products, services, and brands is paramount for businesses aiming to develop effective marketing strategies, enhance brand loyalty, and achieve sustainable growth.
3. Summer Training Project:
"TO UNDERSTAND THE BRAND POSITIONING AND DIFFERENTIATION OF MONTECARLO FASHION PVT. LTD." (MBA)
- Analyzed target customer segments, pricing strategy, and product portfolio to understand market alignment.
- Evaluated brand perception using primary and secondary research methods (surveys, reports, market data).
- Identified unique selling propositions (USP) and key differentiators driving brand preference.
- Assessed marketing and promotional strategies contributing to brand visibility and recall.
- Provided strategic recommendations to enhance brand positioning and competitive advantage
- Utilized tools such as survey analysis, Questionaire, SWOT analysis, competitor mapping, and consumer behavior analysis.
Languages
English
Proficient
C2
Hindi
Proficient
C2
Urdu
Proficient
C2
Certification
National Power Training Institute (Shivpuri)
- Advance Excel (Mindluster)
- SQL And Analytics (Mindluster)
- Data Analytics with R (Mindluster)
- Six Sigma (simplilearn)
- Python
Hobbies and interests
- Learning emerging-
technologies - Traveling and exploring
industrial setups - Poetry
Awards
- Best coordinator in
Robomenia. - Best Coordinator in
Hackathon. - 1st Prize in Poetry.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
01-1901
01-1901
10.2025 - Current
SEO Analyst - Digital Marketing
EliteTech
03.2025 - 09.2025
Research Marketing Intern
MonteCarlo
02.2024 - 08.2024
Master of Business Administration - Marketing And Business Analytics
I.K. Gujral Punjab Technical University, (Punjab)
Bachelor of Technology - Electrical and Electronics Engineering
Rajiv Gandhi Proudyogiki Vishwavidyalaya. (MP)
Intermediate - Intermediate of science
Gulab Memorial College