Madison Douglass
Reading,Berkshire
Summary
Highly driven commercial and operational leader with a proven track record of growing revenue, leading teams, and turning around critical situations. Experience spans sales leadership, key and global account management, production and process engineering, ERP/process automation, and crisis management. Known for exceptional work ethic, analytical decision-making, and the ability to deliver results in high-pressure environments.
Overview
6
6
years of professional experience
Skills
- Commercial growth & business development
- Turnaround & change management
- Leadership & team management
- Strategic decision-making
- Sales, negotiation & key accounts
- Operations & continuous improvement
Work history
Head of Sales / Co-GM
Welsh Hills Bakery Ltd
2025.11 - 2026.01
- Returned to the business during a period of extreme operational disruption following the departure of the entire office team.
- Rebuilt end-to-end business processes, introducing automation and AI-supported software to enable remote order processing, invoicing, and customer communications.
- Addressed a backlog of over one month in invoicing and negotiated receipt of £140k from a major customer despite unresolved reconciliation issues.
- Transferred ~£150k of annual sales from another business through product amendments and agreed ~15% price increases.
- Delivered three consecutive highly profitable months, reversing a previously declining trend.
- Designed and implemented a new annual sales strategy and developed a bespoke ERP system projected to return the business to consistent profitability.
General Manager
Maxwell & Franks
2025.04 - 2025.10
- Entered a deeply loss-making food manufacturing business with minimal working capital.
- Secured £1.8m in sales in just over two months.
- Oversaw product development and creation of marketing materials to support sales wins.
- Managed all aspects of the business – production planning, resource management, product development, margin improvement, sales, marketing, finance etc.
- Managed team of up to 23 staff.
- Led the business through severe financial distress, including £1.2m negative equity.
- Executed an asset sale strategy, identifying five potential buyers within four weeks and negotiating competing offers.
- Led a small team through negotiations to deliver the asset sale of the business, securing double asset value sale price despite negative equity, ongoing losses, and no cash, with completion in 2 weeks.
- Negotiated with creditors, achieving reductions of almost 50%.
- Retained staff long enough to TUPE employees and avoid crippling redundancies and ensure future employment for staff.
General Manager
Easy Bean Ltd
2024.08 - 2025.05
- Returned a loss-making food manufacturing business to break-even within three months.
- Managed a team of seven and led recovery strategy.
- Managed all aspects of the business – production planning, resource management, product development, margin improvement, sales, marketing, finance etc.
- Secured prospect to double revenue without increasing overheads.
Head of Sales
Welsh Hills Bakery Ltd
2024.01 - 2024.08
- Led all sales activity for the company’s own-brand products across the UK and Europe.
- Owned all customer relationships and new business development.
- Delivered a 300% increase in revenue within the own-brand segment.
Key Account Manager
Swiftpak Ltd
2023.05 - 2023.12
- Managed a portfolio of key accounts while focusing heavily on new business development.
- Consistently exceeded sales value targets.
- Outperformed peers in outbound sales activity, securing several significant new opportunities.
Global Account Manager
Orthene Chemicals Ltd
2022.11 - 2023.05
- Managed global customer accounts representing ~15% of company revenue (~£5m).
- Delivered £1m-£1.2m in annualised sales growth from inbound opportunities.
Production Team Leader
Orthene Chemicals Ltd
2022.10
- Led production across two lines representing ~30% of company revenue (£12m).
- Managed 2 teams of 5+ and coordinated closely with planning, maintenance, and commercial functions.
- Tripled capacity through process improvement on one production line from product value of ~£3m to ~£10m
Maintenance & Process Engineer
Orthene Chemicals Ltd
2021.09 - 2022.09
- Delivered preventative and emergency maintenance across four production lines using CMMS.
- Improved one line’s OEE from ~45% to 72%.
Production Operative
Orthene Chemicals Ltd
2020.12 - 2021.08
- Operated production machinery and supported efficiency improvements.
Salesperson
Traxx Tyres Ltd
2020.04 - 2020.11
- Grew local territory revenue by 78% and GP% by 9%.
Operations, Sales & Marketing Assistant
Traxx Tyres Ltd
2019.10 - 2020.03
- Supported ERP, CRM, and marketing initiatives.
References
References available upon request.
Timeline
Head of Sales / Co-GM
Welsh Hills Bakery Ltd
2025.11 - 2026.01
General Manager
Maxwell & Franks
2025.04 - 2025.10
General Manager
Easy Bean Ltd
2024.08 - 2025.05
Head of Sales
Welsh Hills Bakery Ltd
2024.01 - 2024.08
Key Account Manager
Swiftpak Ltd
2023.05 - 2023.12
Global Account Manager
Orthene Chemicals Ltd
2022.11 - 2023.05
Production Team Leader
Orthene Chemicals Ltd
2022.10
Maintenance & Process Engineer
Orthene Chemicals Ltd
2021.09 - 2022.09
Production Operative
Orthene Chemicals Ltd
2020.12 - 2021.08
Salesperson
Traxx Tyres Ltd
2020.04 - 2020.11
Operations, Sales & Marketing Assistant
Traxx Tyres Ltd
2019.10 - 2020.03