Madeline Heywood
Guildford,Surrey
Summary
An accomplished professional with expertise in copywriting, content curation and management, and search engine optimisation techniques. Proficient in using content management systems (CMS) to maintain engaging and effective content across website landing pages, and have experience using web analytics tools to interpret customer engagement in order to enhance and refine user experience and reach e-commerce goals. Refined industry research skills and audience awareness, to better tailor the tone of voice to relevant customer segments. Committed to expanding SEO understanding to drive impactful content creation and maximise organic performance.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
E-commerce Content Manager
The Whisky Exchange
London
07.2023 - Current
- Oversaw creation of engaging product descriptions to maximise conversion.
- Managed and assigned team workload to ensure all projects were completed on time.
- Maintained and updated content throughout website landing pages to enhance user experience and engagement.
- Collaborated with brand investment (BI) team to ensure all relevant information, assets and products for BI content were available for the content and creative teams.
- Collaborated with BI team to create terms & conditions for all BI competitions and prize draws.
- Collaborated with marketing teams to ensure cohesive branding across digital platforms.
- Optimised website content for search engines to improve visibility and traffic.
- Enhanced brand visibility by creating engaging and SEO-optimised content.
- Maintained consistent brand voice across all channels, enhancing overall brand recognition.
- Instituted a streamlined workflow process, improving team productivity.
- Managed multiple projects simultaneously, meeting all deadlines efficiently.
- Adapted quickly to changes in project requirements, maintaining quality output amidst tight deadlines.
- Utilised analytics tools to monitor performance of content on various platforms.
- Championed creative use of resources and collaboration.
Copywriter
The Whisky Exchange
London
02.2022 - 07.2023
- Developed engaging copy for digital platforms, enhancing brand presence and audience connection.
- Collaborated with cross-functional teams to create cohesive marketing campaigns that resonated with target demographics.
- Conducted thorough research to inform content creation, ensuring accuracy and relevance in messaging.
- Edited and proofread copy to maintain high standards of quality and clarity across all communications.
- Utilised SEO best practices to optimise content for search engines, increasing visibility and driving traffic.
- Managed multiple projects simultaneously, meeting deadlines whilst maintaining attention to detail and creative integrity.
- Produced high-quality product descriptions to increase online sales.
- Managed content update requests, ensuring accuracy and timeliness.
- Maintained company style guide across all written communications ensuring a consistent voice.
- Updated website content regularly, keeping it fresh and relevant.
- Adapted writing style to various brands, meeting diverse audience needs.
Junior copywriter
The Whisky Exchange
London
01.2019 - 02.2022
- Collaborated with design team to ensure cohesive messaging across campaigns.
- Conducted thorough research to inform content creation and maintain brand voice.
- Developed compelling product descriptions for improved consumer engagement.
- Participated in brainstorming sessions to generate innovative ideas for promotional campaigns and initiatives.
- Maintained up-to-date knowledge of whisky industry and product details to produce informative content.
- Updated website copy regularly, ensuring relevance of information presented to visitors.
Sales assistant
Demijohn
York
10.2016 - 01.2019
- Assisted customers in identifying products that met their needs and preferences.
- Coordinated merchandise displays to ensure an appealing shopping environment for customers.
- Trained and mentored new sales assistants on customer service protocols and product knowledge.
- Resolved customer complaints and issues promptly to maintain a positive shopping experience.
- Built strong relationships with regular customers for repeat business.
- Developed and maintained strong relationships with customers to enhance loyalty and satisfaction.
- Handled high-pressure situations calmly, keeping store operation seamless during peak hours.
- Managed till operations smoothly, reducing waiting time for customers.
- Ensured stock replenishment in a timely manner to maintain product availability.
- Learnt about new products quickly, providing comprehensive guidance to customers.
- Offered personalised shopping advice to enhance customer experiences.
Education
Bachelor of Arts - Politics and International Relations
University of York
York 09.2015 - 07.2018
Skills
- Copywriting mastery
- Content curation proficiency
- Search engine optimisation techniques
- CMS expertise
- Research competency
- Audience awareness
- Multitasking capability
- Web analytics interpretation
- Digital marketing techniques
- SEO understanding
Certification
Wine & Spirits Education Trust - WSET Level 2 Award in Spirits
Wine & Spirits Education Trust - WSET Level 2 Award in Wines
Affiliations
- Painting
- Motorcycles
- Formula 1
References
References available upon request.
Timeline
E-commerce Content Manager
The Whisky Exchange
07.2023 - Current
Copywriter
The Whisky Exchange
02.2022 - 07.2023
Junior copywriter
The Whisky Exchange
01.2019 - 02.2022
Sales assistant
Demijohn
10.2016 - 01.2019
Bachelor of Arts - Politics and International Relations
University of York
09.2015 - 07.2018