An accomplished professional with expertise in copywriting, content curation and management, and search engine optimisation techniques. Proficient in using content management systems (CMS) to maintain engaging and effective content across website landing pages, and have experience using web analytics tools to interpret customer engagement in order to enhance and refine user experience and reach e-commerce goals. Refined industry research skills and audience awareness, to better tailor the tone of voice to relevant customer segments. Committed to expanding SEO understanding to drive impactful content creation and maximise organic performance.
Wine & Spirits Education Trust - WSET Level 2 Award in Spirits
Wine & Spirits Education Trust - WSET Level 2 Award in Wines