MADELAINE BARRELL
London
Summary
Results-driven sales professional with expertise in full-cycle media and SaaS sales. Builds strong client relationships and enhances CRM activities to drive revenue growth. Utilises customer insights to create targeted messaging and effective reactivation campaigns. Collaborates with Product, Marketing, and Engineering teams to optimise buyer personas and enhance commercial performance.
Overview
5
5
years of professional experience
Work History
Account Executive
Connectd
London
2026.06 - Current
- Drove sales for a SaaS platform by pitching high-value memberships, including CPD training, mentorship, and venture access from discovery to close.
- Collaborated cross-functionally with teams to build high-converting sales enablement assets, optimise buyer personas, and execute targeted reactivation campaigns across dormant pipelines.
- My primary focus is being the Voice of the Customer, synthesising prospect feedback, buyer friction, and competitive insights to help Product, Marketing, and Engineering teams refine positioning, roadmap priorities, and messaging.
Media Sales Executive
APL Media
London
2025.03 - Current
- Drove revenue by selling multi-channel advertising and branded content solutions across print and digital, focusing on cross-selling and effective account management.
- Managed full sales cycle from lead generation to closing deals, ensuring seamless transitions between prospecting, pitching, and negotiation.
- Presented campaign proposals and media solutions using national publications and platforms.
- Maintained accurate CRM records and managed pipeline activity to enhance forecasting and reporting accuracy.
Stewardess
ELENI Superyacht
2024.02 - 2024.12
- Delivered premium client service to high-net-worth individuals, enhancing client satisfaction in a high-pressure environment.
- Communicated effectively with cross-functional teams to align on client expectations and operational goals.
- Exhibited adaptability, discretion, and problem-solving skills in a dynamic, client-facing role, ensuring client needs were met.
Training Coordinator
KIA UK
Surrey
2023.06 - 2023.12
- Conducted outbound calls to engage prospective clients and secure bookings, supporting revenue-generating activity.
- Managed administrative processes including scheduling, reporting and client communications with high attention to detail.
Au Pair
Family Action
Reunion Island
2022.03 - 2023.01
- Cared for children by managing feeding, after-school activities, and teaching English, fostering their language development and cultural awareness.
Education
Certificate of Higher Education - Certificate in Insurance
Chartered Insurance Institution
Surrey2018-01
Diploma - Film-Making
METFILM SCHOOL
LONDON2021-01
A Level - Law C, Business C, Economics D
WOKING COLLEGE
2017-01
Skills
- Lead generation
- Full-cycle sales management
- Strategic selling
- Account management
- Revenue growth
- CRM administration
- Pipeline reporting
- Multi-channel outreach
- Voice of customer
- Cross functional collaboration
- Qualify opportunities
- Consultative communication
- Relationship Management
- Commercial awareness
- Time management
- Resilient
- Reliable
- Creativity
- Complaints Handling
- First Aid certified
- Cert CII (Insurance)
- French (conversational)
http://linkedin.com/in/madelaine-b-252865228
Timeline
Account Executive
Connectd
2026.06 - Current
Media Sales Executive
APL Media
2025.03 - Current
Stewardess
ELENI Superyacht
2024.02 - 2024.12
Training Coordinator
KIA UK
2023.06 - 2023.12
Au Pair
Family Action
2022.03 - 2023.01
Certificate of Higher Education - Certificate in Insurance
Chartered Insurance Institution
Diploma - Film-Making
METFILM SCHOOL
A Level - Law C, Business C, Economics D
WOKING COLLEGE