Maddie Wontner
London
Summary
Advertising and marketing professional knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behaviour to create highly successful campaigns. Experienced across industries and channels.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
Work history
Media Executive
John Ayling & Associates
London
2022.07 - Current
- Trained and supervised two junior members of the team to ensure technical skills were acquired and soft skills developed.
- Prepared and presented campaign proposals to clients; designed to answer briefs & address specific marketing and business objectives
- Increased revenue opportunities through strategic campaign planning and maximised digital ecosystem use:
- Search optimisation on Google Ads
- Customised targeting strategies using CRM data, retargeting & lookalikes on Meta Ads Manger
- Regularly negotiated costs for media space, seeking added value where possible on behalf of clients.
- Collaborated with the JAA data team to create the first client dashboard using PowerBI reporting integrated with Google Analytics & other data platforms.
- Participated in successful pitches, both presenting and contributing to strategic thinking
Media Assistant
John Ayling & Associates
London
2021.07 - 2022.07
- Developed a comprehensive knowledge of how to successfully plan, set up, manage and report on all campaign types including TV & VOD, outdoors, press, programmatic & digital.
- Identified target audiences and analysed characteristics, behaviours and media habits using audience software such as TGI, BARB & YouGov
- Acquired an in-depth knowledge of the fast evolving media landscape including the cookieless future & key digital providers
- Established and maintained good contacts with media owners such magazines, newspapers and digital platforms
Project Coordinator
Transperfect
London
2020.11 - 2021.06
- Delivered high importance translation & subtitling projects on tight turnarounds.
- Responsible for the coordinating the translation of AstraZeneca COVID-19 vaccine instructions, to be distributed to doctors & medical practices around the world, with project completed in 2 days.
- Used interpersonal skills to build trust and dependability among extensive network of translators.
- Negotiated & agreed fair rates with linguists.
- Proofread & quality checked all projects before delivering to the client.
Language Academy Teacher
British Chilean Institute of Culture
Santiago, Chile
2019.08 - 2020.07
- Planned lessons to meet language department curriculum strategies.
- Created positive learning environments through constructive behaviour management.
- Set and marked student work, providing feedback on improvement areas.
- Adapted teaching styles and resources to suit varying ages and abilities.
- Evaluated student progress by providing short quizzes, examinations and standardized tests.
Education
Master of Arts - Translation & Culture
University College London
London 2019.09 - 2020.07
Master of Arts - Modern Languages (French & Spanish)
University of Edinburgh
Edinburgh 2014.09 - 2018.07
Skills
- Digital Marketing (PPC & social medi)
- Strategic marketing
- Partnership marketing
- Budget development and management
- Campaign management
- Audience segmentation
- Competitive and trend analysis
- ROI analysis
- Relationship building
- Creative and innovative
Languages
Spanish
Fluent
Italian
Intermediate
French
Advanced
Timeline
Media Executive
John Ayling & Associates
2022.07 - Current
Media Assistant
John Ayling & Associates
2021.07 - 2022.07
Project Coordinator
Transperfect
2020.11 - 2021.06
Master of Arts - Translation & Culture
University College London
2019.09 - 2020.07
Language Academy Teacher
British Chilean Institute of Culture
2019.08 - 2020.07
Master of Arts - Modern Languages (French & Spanish)
University of Edinburgh
2014.09 - 2018.07