- DJ and music producer
- Event Founder/organiser
- Artist/painter
Macey Newberry
Islington,london
Summary
Content creator and social media manager bringing hands-on video production, on-camera presenting and campaign coordination across multiple platforms. Combining scripting, filming, editing and performance analysis with audience-led storytelling to grow communities, manage creator partnerships and deliver content that supports brand goals.
Overview
7
7
years of professional experience
Work History
In-Front of Camera Content Creator
Social Sharks
08.2026 - Current
- Conceptualise, script, film, edit and present high-impact, social-first video content for SharkNinja’s portfolio of consumer brands, including Ninja, Shark and Shark Beauty.
- Lead end-to-end content production, from initial ideation and scripting through to filming, presenting, editing and final delivery.
- Develop original creative concepts, compelling hooks and platform-native storytelling that translate product features into entertaining, relatable content.
- Produced viral-performing content across company social channels, creating engaging, trend-led videos that captured audience attention and amplified brand visibility.
- Collaborate with creative, social and marketing teams to deliver content aligned with campaign objectives, brand positioning and evolving social media trends.
- Adopted an audience-first creative approach to product demonstrations, food content, lifestyle videos and consumer-led storytelling, balancing entertainment with clear brand messaging.
Freelance Food & Lifestyle Content Creator
Self-employed
01.2020 - Current
- Delivered branded content and influencer campaigns for Coca-Cola, Sprite, KFC, Sainsbury's, HelloFresh, itsu, Asahi and Amazon Prime.
- Built a TikTok community of 55,000+ followers, generating over 50 million video views through original food reviews, lifestyle content and trend-led storytelling.
- Managed full content lifecycle, overseeing creative ideation, scripting, filming, editing, presenting, client communication and performance analysis to ensure high-quality deliverables.
- Developed platform-native concepts and strong opening hooks, crafting relatable storytelling that enhanced engagement, reach and brand awareness.
- Managed campaign briefs, deliverables, deadlines, usage rights and client feedback, ensuring smooth execution across multiple partnerships.
Lead Influencer & Social Media Manager
Wellnergy Festival
01.2026 - 07.2026
- Led creator communications and campaign logistics, enhancing content planning to drive event awareness and audience engagement.
- Coordinated deliverables and executed campaigns across multiple creators and stakeholders, ensuring alignment with event goals.
- Managed influencer and social media activity for major wellness festival, coordinating 47 creators to maximise event visibility.
Freelance Social Media Manager
Kayak Records
12.2024 - 07.2025
- Contributed to reported growth of 35% in Instagram followers, 40% in reach and 25% in engagement over six months.
- Created campaign assets and adapted content to enhance audience engagement and increase visibility for events.
- Developed and delivered social media content and promotional strategies that engaged audiences for music and events.
Presenter & Content Creator
Hoot Leeds
01.2022 - 01.2024
- Featured in sponsored content, including Uber Eats series, integrating on-camera presenting with branded storytelling for enhanced viewer engagement.
- Developed engaging scripts and concepts for entertainment and social-first video content, driving audience interaction and retention.
- Presented and produced digital content for media platform, engaging audience of over 220,000.
Education
NVQ Level 3 - graphic design
leeds arts college
leeds01-2020
BA (Hons) - Contemporary Art & Illustration
University of Huddersfield
01-2024
Skills
- Content: Short-form video, content strategy, creative ideation, scripting, filming, editing, on-camera presenting, storytelling, Product demos
- Marketing: Social media management, influencer marketing, brand partnerships, campaign coordination, Audience growth
- Content marketing
- Social media strategy
- Audience growth
- Audience engagement
- Tools: CapCut, Adobe Premiere Pro, Photoshop, Canva, DaVinci Resolve, Meta Business Suite, TikTok Analytics and Google Analytics
Interests
Websites, Portfolios, Profiles
TikTok: @bigmacnew
Instagram: @maceynewberry
Websites, Portfolios and Profiles
- Instagram: @maceynewberry
- Portfolio: https://macey-newberry-artist.my.canva.site/macey-newberry2026
Timeline
In-Front of Camera Content Creator
Social Sharks
08.2026 - Current
Lead Influencer & Social Media Manager
Wellnergy Festival
01.2026 - 07.2026
Freelance Social Media Manager
Kayak Records
12.2024 - 07.2025
Presenter & Content Creator
Hoot Leeds
01.2022 - 01.2024
Freelance Food & Lifestyle Content Creator
Self-employed
01.2020 - Current
NVQ Level 3 - graphic design
leeds arts college
BA (Hons) - Contemporary Art & Illustration
University of Huddersfield