LYU PEIRU

Responsibilities:

1. Spearheaded the development and launch of a video clipping tool, managing the product from ideation to market release.

2. Defined and prioritized product features, working closely with engineering, design, and marketing teams to ensure alignment with market needs and user expectations.

3. Conducted comprehensive market research and competitive analysis to identify opportunities for differentiation and growth.

4. Built and maintained relationships with internal stakeholders and key partners to ensure successful product integration and market positioning.

Achievements:

1. Successfully led the video clipping tool from zero to one, achieving a user adoption rate of 60% within the first quarter post-launch.

2. Increased user retention by 5.7% through continuous feature iterations based on user feedback and data analysis.

3. Enhanced user engagement metrics by 11.6%, leading to improved customer satisfaction and loyalty.

4. Recognized internally as a product innovation leader, fostering a collaborative and high-performance team environment.

Responsibilities:

1. Organized events for 8,000+ homeowners across 6 residential projects, managing 3 key community groups and cultivating opinion leaders.

2. Innovated full-cycle project operations, coordinating with partners and government for scenario and content iterations.

3. Planned annual festival touchpoints, fostering community atmosphere and managing customer relationship budgets efficiently.

Achievements:

1. Led 157 events (online/offline), engaged 70+ homeowner KOLs, and published 20+ articles with 300,000+ clicks. Organized a major event with 800+ attendees and 10,000+ online views.

2. Established a community operation mechanism, creating 3 major community groups (1 self-governed) and enhancing community engagement (e.g., e-magazine, new song releases).

3. Implemented the first i+Wonderful Life System community, pre-positioning operations to support sales and improving product design by 5pp.