Lynsey Heggan

• Managing Social Media Channels of 5 Venues (Sweet Afton, Rita's, Perch, Franklins and Flaxx)
• Creating weekly Social Plan to promote Brand, Events and Promotions, resulting in increased Venue revenues.
• Collaborating with Designers on artwork and in-house Marketing material, ensuring alignment with brand identity and adhering to budget constraints.
• Working closely with Venue Managers to coordinate Promotions, Theme Nights and Events.
• Produced engaging content for in-house Offers, Products, Menu items and Events to reinforce brand identity.
• Recruited and Supervised PR Staff for Online and on Street Shifts, ensuring availability of appropriate Marketing Materials.
• Directing Photography and Videography sessions along with editing for new Menu launches, Promotions and Events at each Venue. Using Lightroom, Photoshop and CapCut to achieve high quality content.
• Maintaining up-to-date websites and managing Google accounts, responding to reviews and promptly resolving issues.
• Collaboration with external companies for effective AD Campaigns, maximising Promotional reach.
• Partnership with Visit Belfast to promote Venue Events and Promotions, driving revenue growth.
• Analysed customer data and campaign performance to drive improvements.
• Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
• Coordinate with Drink Reps to introduce diverse Drink Promotions, enhancing customer retention.
• Advised on marketing strategy with strong industry knowledge.
• Supervised all marketing and planning activities to achieve company goals.
• Working with Brand Reps for product launches, overseeing Guest Lists, Social Content, POS material and Event execution.
• Liaise with DJs / Singers to ensure appropriate entertainment for each venue.
• Managing Online Bookings through Social Media, ResDiary, DoJo and Glistrr.
• Ensure deadlines are met for weekly Events, Menus, Reports and Promotions.
• Operate within budget constraints, making strategic and cost-effective decisions to optimise yearly budget distribution.
• Data collection to build mailing list to offer customers promotions, kept up to date with upcoming events to enhance ticket sales.

My daily duties and responsibilities include

• Implement Digital Plans across all venues Social Media platforms, providing strong audience focus, driving revenue and supporting effective external communication.
• Plan, shoot and edit Photography and Videography.
• Regular performance reporting using Google Analytics and Meta Ads Manager.
• Work closely with Venue Management to increase revenue by Promotions.
• Managing Social Media Channels, including content creation, proof reading, scheduling, promotion management and reporting.
• Review and update website content including Offers, Menus, Entertainment, upcoming Events.
• Monitor and optimise performance of all Digital activity.
• Data collection to maximise repeat customers via Email Marketing, complying with GDPR Laws.
• Ensuring all venues are kept up to date with POS Material by working closely with Suppliers to achieve this.
• Grow website traffic and enable Digital growth.
• Manage online Bookings and ensure all team members are up to date with correct information.
• Attend weekly Meetings with Directors, Senior Management and Venue Management.

• Welcomed and assisted Clients by providing exceptional Customer Service.
• Managed appointments, both over phone and in person, ensuring smooth scheduling process
• Conducted thorough consultations with Clients to understand their haircut, Colour, Upstyle or Service Preferences.
• Tailored Services to meet and Customers expectations, showcasing strong communication skills.
• Upselling products, electrical equipment to generate revenue to Salon.
• Money handling with Cash, over phone payment and Card payment.
• Set up workstations and treatment rooms with necessary products, equipment and supplies.

• Managed Social Media channels such as Facebook, Instagram, Tik Tok.
• Developing weekly Social Plan to promote Events, Drink Promotions, Entertainment and Table Bookings.
• Coordinated online and phone bookings, handling deposits and ensuring seamless reservation process.
• Supervised PR Staff for both online and on-street shifts, ensuring appropriate materials for shifts were available.
• Orchestrated table plans, greeted and guided customers to their table, ensured Host's delivered excellent customer service while maintaining clean areas.
• Filmed and curated content during Events, capturing highlights of table service, DJs, lively Dancefloor and outdoor Live Music to boost customer engagement.
• Conducted weekly meetings with Directors to review previous week and update them on upcoming Theme nights, Weekly Events and Members' parties.
• Created Guest Lists for Events, managed Host's, Decor and customer interactions to enhance overall customer satisfaction.
• Addressed and resolved problems as arose, demonstrating effective troubleshooting skills.

• Welcomed customers and guided customers to their designated tables.
• Proficiently handled taking orders, as well as processing card and cash payments.
• Provided Bottle Table Service within x2 VIP area's and Club floor tables.
• Supervised and coordinated other Hosts, ensuring each customer received outstanding customer service.
• Maintained clean and organised environment in assigned areas throughout venue.
• Efficiently addressed and resolved any issues or problems that arose during operations.