Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Lynn Ritzau

London

Summary

Visionary and results-driven Senior Field & Education Manager with over 20 years of experience in beauty retail industry , specialising in sales training, leadership development, and operational excellence . Adept at driving national sales strategies , developing high-performing teams , and designing impactful training programs to foster talent and elevate brand presence. Proven track record in market expansion , sales growth , and optimising customer experience . Passionate about empowering

Overview

26
26
years of professional experience

Work history

Store Manager, Covent Garden

Horace
London
2025.12 - 2026.03
  • Supported store performance by meeting sales and KPI targets.
  • Assisted in building high-performing team through coaching and training.
  • Facilitated exceptional customer experiences to enhance client loyalty.
  • Oversaw store operations to maintain efficiency and compliance.
  • Contributed to recruiting and developing talent to boost team capability.

Key Achievement

  • Surpassed sales targets and KPIs, delivering strong commercial results within short timeframe
  • Recruited and developed high-potential team, laying foundation for sustained store success
  • Enhanced customer experience, increasing loyalty and repeat visits through tailored service
  • Ensured operational excellence across all aspects of store management
  • Left store in strong position, with capable team and improved performance trajectory

Country Sales & Empowerment Manager

Limelife by Alcone, L'Occitane Group
UK, Ireland & France
2022.05 - 2025.09
  • Supported national field team in achieving sales objectives and enhancing brand knowledge strategies.
  • Facilitated development and execution of sales training initiatives aligned with business aims and market developments.
  • Created and delivered engaging learning experiences through both digital and in-person coaching sessions.
  • Assisted in launching brand initiatives, promotional campaigns, and retail training events.
  • Implemented sales strategies based on data analysis to improve retail performance and boost customer interactions.
  • Fostered culture of high performance through regular coaching, feedback, and skill-building activities.

Key Achievements

• Increased national sales by 12% , exceeding set performance KPIs.

• Developed best-in-class retail training programme , leading to improved team engagement and retention.

• Strengthened L'Occitane's brand presence by orchestrating large-scale training and recruitment events .

Training & Customer Service Manager

DUOLAB, L'Occitane Group -
UK, Ireland, Switzerland, France
2021.05 - 2024.05
  • Facilitated design, development, and delivery of tailored training programmes across various regions.
  • Supported customer experience strategies to ensure effective service and satisfaction.
  • Assisted in aligning sales training initiatives with changing market requirements to boost frontline performance.
  • Acted as liaison between retail teams, marketing, and digital operations.
  • Contributed to devising strategies for enhancing customer engagement.
  • Handled complaints efficiently to build customer loyalty.

Key Achievements

• Achieved and maintained 5-star customer service rating

• Surpassed all training and retail KPIs, enhancing overall sales conversion.

• Strengthened interdepartmental collaboration to streamline retail operations

Training & Store Activities Officer

L'Occitanc en Provence , L'Occitane Group
UK & Ireland
2015.05 - 2021.05
  • Developed and implemented effective training programmes for retail teams at national and international levels.
  • Assisted in creating onboarding materials and provided performance coaching for new hires.
  • Coordinated L'Occitane's participation at key retail conferences to establish strategic partnerships.

Key Achievements

• Achieved #1 selling beauty brand status in M&S.

• Led top-performing department generating £3M+ annual sales.

• Delivered award-winning presentations at industry-leading events .

• Worked diligently under pressure whilst preserving high-quality output.

Store Manager, Training & Customer Service Manager

Various companies
UK
2000.01 - 2015.04
  • Customer Service Manager | B&M, London ( 2015) - Managed 19-member cashier team , optimising payment processes and customer experience.
  • Store Manager | RITUALS, London (Feb – Oct 2014)

Led retail operations and staff training, improving store efficiency & sales.

  • Store Manager | ORGANIC PHARMACY, London (2013-14) Headed multidisciplinary team, integrating sales, customer service
  • Sales Manager | Caudalie. Developed robust client relationships for improved business growth. Analysed sales reports to identify trends and update strategies.
  • Wholesale Manager | Elemental Herbology. (2009-10) Managed and developed key wholesale accounts, driving revenue growth and strengthening long-term business partnerships. Led sales strategy and performance across wholesale channels, analysing results and implementing actions to maximise profitability.
  • Area sales Manager | Miller Harris Perfume (2007-08) Drove sales performance across multiple locations by setting clear targets, coaching teams, and implementing strategic action plans. Managed and developed store teams within region, improving engagement, productivity, and overall commercial results.
  • Counter Manager- Regional sales manager | Creed Perfume ( 1998-2007 ). Motivated team through providing hands-on practical support to all members of staff on duty. Maintained high levels of customer retention by resolving complex customer complaints

Key Achievements

• Reduced staff turnover and increased average transaction value by 37%

• Designed and led sales workshops that improved team performance and KPIs.

• Oversaw daily operations to achieve high productivity levels.

• Carried out day-to-day duties accurately and efficiently.

Education

Certificate of Higher Education - Counselling

Birkbeck, University of London
London
2026.01 -

Skills

  • Field training and education strategy
  • National sales leadership
  • Multi-channel retail training
  • Team development and coaching
  • Performance and KPI management
  • Customer engagement and retention
  • Strategic business growth
  • Event planning and brand representation
  • Change management
  • Digital and in-person learning solutions
  • Motivational leadership
  • Diplomatic communication

Languages

French
Native

Timeline

Certificate of Higher Education - Counselling

Birkbeck, University of London
2026.01 -

Store Manager, Covent Garden

Horace
2025.12 - 2026.03

Country Sales & Empowerment Manager

Limelife by Alcone, L'Occitane Group
2022.05 - 2025.09

Training & Customer Service Manager

DUOLAB, L'Occitane Group -
2021.05 - 2024.05

Training & Store Activities Officer

L'Occitanc en Provence , L'Occitane Group
2015.05 - 2021.05

Store Manager, Training & Customer Service Manager

Various companies
2000.01 - 2015.04
Lynn Ritzau