Summary
Overview
Work History
Education
Skills
Certification
Languages
Volunteer Experience
Timeline
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Lynette Goh

Lynette Goh

Manchester, UK

Summary

Dynamic Digital Marketing Executive with proven expertise in SEO and PPC campaigns, boosting organic traffic by up to 150% for Our Digital Team. Excelled in customer service and team leadership at Tortilla, demonstrating exceptional communication and analytical skills. Proficient in Adobe Creative Cloud and Google Analytics, adept at translating data into strategic growth.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

Our Digital Team
Manchester
10.2024 - Current
  • Helped clients achieve measurable business growth through search engine rankings, organic traffic and paid campaigns
  • Managed multiple big client accounts across various industries (such as Tech and Physiotherapy)
  • Monitored digital marketing trends and technologies to stay ahead of the competition and propose innovative solutions.
  • Conducted detailed market research to identify trends and insights for campaign optimization.
  • Executed paid search (PPC) campaigns on platforms such as Google Adwords and Bing Ads.
  • Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
  • Utilized analytics tools to monitor and report on campaign performance, adjusting strategies as needed to achieve objectives.
  • Developed and implemented custom SEO strategies, driving organic traffic growth and visibility of approximately 100-150% for clients
  • Analysed SEO performance through tools such as Google Analytics, Ads, Moz and Ahrefs
  • Researched new technologies that could benefit the organization's digital marketing efforts.
  • Ensured compliance with data protection and privacy laws in all digital marketing activities.
  • Cultivated business partnerships to build lasting relationships with internal and external parties.

Supervisor

Tortilla
Durham
08.2023 - 09.2024
  • Exhibited leadership skills in managing the team to ensure the carrying out of the store's daily operations
  • Interacted with customers regularly, providing an excellent standard of service
  • Gained recognition for great performance, awarded employee of the month
  • Part-time role alongside studying for my degree
  • Monitored food preparation methods, portion sizes, and presentation to ensure quality standards were met.
  • Purchased food and supplies according to department needs.
  • Consistently maintained high levels of cleanliness, organization, storage and sanitation of food and beverage products to ensure quality.
  • Developed and implemented staff schedules to ensure full coverage during peak hours.
  • Completed thorough opening, closing, and shift change functions to maintain operational standards each day.

Part-time Sales Associate

ARKET Covent Garden
London
06.2023 - 08.2023
  • Assisted in sales duties in an efficient manner
  • Interacted with customers on shop floor, providing an excellent standard of service
  • Excelled in the tasks given, as evident from the feedback given by managers of the team
  • Developed trusting relationships with customers by making personal connections.
  • Handled customer complaints in a professional manner.

Legal Intern

Eugene Thuraisingam LLP
Singapore
07.2022 - 08.2022
  • Criminal and civil litigation
  • Analyzed facts and case law to determine possible defenses for clients.
  • Conducted legal research using databases such as LexisNexis and Westlaw to support case preparation.
  • Assisted in analyzing legal issues and proposing potential solutions to attorneys.
  • Filed pleadings and appeals with court clerks to expedite trial proceedings.
  • Met with clients and attorneys to discuss case details and evidence.
  • Researched case law and conducted legal research using various resources.
  • Assisted attorneys in preparing for hearings, trials, mediations, arbitrations.
  • Organized and executed court calendar with daily cases and supervisor meetings.
  • Analyzed legal statutes, codes and previous court decisions to determine optimal course of action.
  • Attended court proceedings to observe attorneys in action.
  • Produced well-researched and articulate legal briefs, pleadings and statements.

Insight Day

Sidley Austin LLP
London
03.2022
  • Commercial law-related
  • Attended an Insight Day event which gave me the opportunity to interact informally with trainees, lawyers and partners of Sidley Austin
  • Gained insight on the work that Sidley does, specifically about its Private Equity work, as well as the culture and people of the firm

Tutor for English Language and Literature

Freelance
Singapore
01.2021 - 09.2021
  • Conducted lessons for students aged 9 to 16
  • Prepared lessons and materials for students for various major educational examinations, such as the GCE O Levels English and Social Studies papers, International Baccalaureate English Paper, and Integrated Programme Language Arts paper
  • Implemented time management and organizational strategies to help students manage their study schedules.
  • Identified gaps in students' knowledge and developed targeted lessons to address these areas.
  • Communicated regularly with parents and guardians regarding student progress.
  • Guided students in the development of critical thinking and problem-solving skills.
  • Students achieved stellar grades - overall Grade 7 (IB Year 9 English), B3 (O Levels English)

Communications Intern

National Parks Board
Singapore
09.2020 - 02.2021
  • Created and managed content for social media sites such as Facebook, Instagram and Telegram
  • Drafted social media posts and created videos with eye for viral content strategies.
  • Established or maintained cooperative relationships with representatives of community, consumer or public interest groups.
  • Developed and deepened relationships with media outlets.
  • Actively used Adobe Creative Cloud Suite and Microsoft Office suite
  • Collaborated with independent film company, Just Keep Thinking Singapore, to create a film script for a YouTube video that garnered 35.1k views
  • Drafted a press release for the opening of a new park in Singapore

Part-time Educator

Lululemon
Singapore
09.2019 - 09.2020
  • Provided world-class customer service by interacting with and educating customers on the sales floor
  • Part of the 'Community' pillar that organises events with more than 50 participants, collaborating with top leading gyms such as F45 to provide complimentary workout sessions for the wider community that align with the company's aims

Part-time Service Team Member

Atlas Coffeehouse
Singapore
04.2018 - 04.2019
  • Applied quick and effective problem-solving skills and worked in a team of up to 12 staffs to deliver good customer service
  • Managed all Front-of-House executions, handling reservations of an average of 110 customers over three hours
  • Worked under pressure to manage crowds and queues

Editorial Intern

Key Editions
Singapore
09.2017 - 01.2018
  • Brainstormed, pitched and wrote over 30 printed and online articles for the number one youth title in Singapore, Teenage Magazine, as well as an interior design magazine, Squarerooms
  • Articles ranged from a mix of lifestyle, beauty, fashion, music and pop culture
  • Held weekly editorial meetings to generate publication ideas and review staff recommendations.
  • Researched industry trends related to editorial topics of interest.
  • Part of the management team for Teenage Dance Challenge 2017, an open event attended by 300 people

Education

LLB - Law Graduate

Durham University
Durham, UK
06.2024

Diploma - Creative Writing for TV and New Media

Singapore Polytechnic
Singapore
03.2021

GCE O Levels -

Private Candidate
Singapore
11.2017

Skills

  • Google Ads and Analytics
  • Adobe Creative Cloud (Photoshop, Illustrator and InDesign)
  • Microsoft 365 Suite (Word, Excel and PowerPoint)
  • Moz, Ahrefs, Screamingfrog

Certification

  • Google Analytics Certification
  • Google Ads Search Certification

Languages

  • English, native
  • Mandarin, fluent

Volunteer Experience

  • I'mpart, Education Volunteer, Singapore (April 2020 - September 2020) Taught underprivileged youths English Language, preparing them for the Workplace Literacy and Numeracy test
  • ACRES, Social Volunteer, Singapore (December 2019) Assisted in the reconstruction of the Animals' Natural Habitat and Animal Welfare Operations
  • Institute of Mental Health, Social Volunteer, Singapore (March 2017 - May 2017) Assisted in the general operations of the hospital

Timeline

Digital Marketing Executive

Our Digital Team
10.2024 - Current

Supervisor

Tortilla
08.2023 - 09.2024

Part-time Sales Associate

ARKET Covent Garden
06.2023 - 08.2023

Legal Intern

Eugene Thuraisingam LLP
07.2022 - 08.2022

Insight Day

Sidley Austin LLP
03.2022

Tutor for English Language and Literature

Freelance
01.2021 - 09.2021

Communications Intern

National Parks Board
09.2020 - 02.2021

Part-time Educator

Lululemon
09.2019 - 09.2020

Part-time Service Team Member

Atlas Coffeehouse
04.2018 - 04.2019

Editorial Intern

Key Editions
09.2017 - 01.2018

LLB - Law Graduate

Durham University

Diploma - Creative Writing for TV and New Media

Singapore Polytechnic

GCE O Levels -

Private Candidate

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