Summary
Overview
Work history
Education
Skills
Timeline
Generic
Lyndsey Niven

Lyndsey Niven

Warton,Lancashire

Summary

Dynamic and commercially astute leader with extensive experience in customer service, business development, and high-value sales within fast-paced, customer-centric environments. Proven ability to drive substantial revenue growth through strategic planning, strong team leadership, and cultivating long-term client relationships.

Skilled in managing complex negotiations, generating qualified leads, and delivering persuasive presentations and proposals that influence key decision-makers and accelerate sales cycles. Proficient in utilising digital marketing and CRM platforms to boost customer engagement, retention, and brand loyalty.

Renowned for a hands-on, coaching-led leadership style, focused on building high-performing teams, streamlining operations, and aligning commercial objectives with exceptional service delivery. Thrives in dynamic settings by balancing strategic vision with operational execution to exceed targets and deliver measurable results.

A confident communicator and analytical problem-solver, passionate about innovation, collaboration, and creating meaningful partnerships that drive sustainable business success.

Key achievements include:

  • Exceeded the 2024 caravan sales budget of £1.7 million, showcasing strong sales acumen and effective lead conversion.
  • Maximised pitch profitability of a 400-unit hire fleet, generating a total billings value of £11 million.
  • Optimised Choose your Holiday Home income by ensuring the right van was placed on the right pitch, exceeding 2024 revenue target by achieving an additional £243k.

Overview

23
23
years of professional experience

Work history

Head of Holiday Home Revenue

Bourne Leisure
Blackpool, Lancashire
07.2015 - Current

Professional Highlights

  • Strong Communicator & Relationship Builder
    Able to work effectively with stakeholders at all levels, fostering trust and collaboration across departments.
    Excellent at building and nurturing client and partner relationships to support long-term business growth.
  • Revenue Growth & Lead Generation
    Proactively identified and developed new leads and business opportunities to maximise revenue potential.
    Participated in weekly revenue meetings, contributing actionable insights to support strategic decision-making.
    Flagged revenue risks and opportunities early to enhance overall business performance and resilience.
  • Commercial & Financial Strategy
    Monitored commercial performance, improving accuracy in revenue forecasting and budget planning.
    Collaborated closely with the finance team on budgeting and forecasting activities, ensuring data-driven planning.
    Created detailed financial and performance reports to support executive-level decisions.
  • Sales & Marketing Enablement
    Educated cross-functional teams on best practices in sales and marketing to drive profitability and brand value.
    Worked with the sales team to develop targeted promotions and value-added packages tailored to market demands.
    Conducted regular competitor and market analysis to refine positioning and stay ahead of trends.
  • Revenue Management & Strategy
    Developed and implemented pricing strategies that optimised profit margins and responded to real-time market conditions.
    Managed daily pick-up analysis and adjusted strategies accordingly to improve sales efficiency.
    Continuously analysed performance metrics to uncover and act on new revenue opportunities.
  • Results-Oriented & Deadline-Driven
    Successfully delivered high-priority projects and reporting tasks under tight deadlines without compromising quality.
    Known for a hands-on, solutions-focused approach in dynamic, results-driven environments.

Sales Administrator

Clyde Property
Ayr, Ayrshire
10.2006 - 04.2011
  • Responded promptly and professionally to inbound customer enquiries via email, telephone, and social media, ensuring excellent service and swift resolution.
  • Provided comprehensive support to the sales team and Director throughout all stages of the sales process, enhancing operational efficiency.
  • Acted as a key liaison between vendors and purchasers, facilitating clear and effective communication to support successful transactions.
  • Resolved customer queries by leveraging in-depth product and service knowledge, maintaining high satisfaction levels.
  • Maintained accurate and up-to-date sales records to ensure reliable reporting and data integrity.
  • Organized and filed agreement documents meticulously, supporting effective record keeping and compliance.

Senior Sales Executive

Next
Ayr, Ayrshire
01.2002 - 10.2006
  • Supported store management across all product areas, ensuring smooth operations and alignment with business goals.
  • Led and motivated teams to consistently deliver exceptional customer service and maintain accurate stock management processes.
  • Fostered a positive and productive team environment, encouraging staff to perform at their highest potential.
  • Maintained clear, timely, and accurate communication within the team to meet evolving business needs and operational targets.

Education

Scottish Qualifications Certificate - English, Spansh and French

Queen Margaret Academy
Ayr
06.1999

Skills


  • Customer Service & Relationship Management: Proven ability to build rapport, retain clients, and deliver high-quality service in fast-paced environments
  • Business Development & Lead Generation: Skilled in identifying growth opportunities, developing pipelines, and converting leads into long-term revenue
  • Complex Negotiations & Sales Presentations: Experienced in high-stakes negotiations and delivering persuasive proposals tailored to diverse stakeholders
  • Strategic Planning & Leadership: Strong leadership with a focus on team development, goal setting, and aligning operations with broader business objectives
  • Marketing & Digital Engagement: Proficient in internet and email marketing to enhance customer reach, engagement, and brand loyalty
  • Communication & Public Speaking: Effective communicator with strengths in public speaking, presenting, and leading group discussions
  • Problem Solving & Calm Under Pressure: Analytical thinker with the ability to stay composed, evaluate challenges, and deliver creative, practical solutions
  • Team Building & Collaboration: Adept at fostering positive team dynamics, mentoring talent, and driving collaboration across departments

Timeline

Head of Holiday Home Revenue

Bourne Leisure
07.2015 - Current

Sales Administrator

Clyde Property
10.2006 - 04.2011

Senior Sales Executive

Next
01.2002 - 10.2006

Scottish Qualifications Certificate - English, Spansh and French

Queen Margaret Academy
Lyndsey Niven