Lyn Betteridge
Nottingham,UK
Summary
Dynamic professional with extensive industry knowledge and product expertise, driving revenue growth through effective upselling and cross-selling strategies. Committed to ethical selling practices, skilled in negotiation, and fostering strong client relationships. Proficient in CRM and ERP systems, demonstrating a proactive approach to prospecting and a results-oriented mindset. Experienced in pricing, quoting, order processing, contract renewals, and risk management, dedicated to enhancing client satisfaction and retention through effective onboarding and lifecycle management.
Overview
10
10
years of professional experience
Work history
Sales Lead Affiliate - Freelance
Better Software Optimisation
Nottingham, Nottinghamshire
2025.07 - Current
- Assist in identifying and developing new business opportunities for Merlin Business Software (Aptean) and Wida Group through targeted outreach activities such as cold calling and LinkedIn engagement.
- Support the qualification of prospective customers by analysing their business requirements and linking them with suitable software solutions while clearly articulating product features and commercial benefits.
- Facilitate the generation of high-quality sales leads by handing over fully qualified opportunities to account managers to aid in pipeline growth and conversion.
- Assisted clients in making informed purchasing decisions, fostering trust and loyalty.
Internal Sales
Wida Group
Nottingham, Nottinghamshire
2023.08 - 2024.01
- Led customer engagement, serving as the main point of contact for inquiries, product usage, and sales activities.
- Facilitated seamless customer onboarding, ensuring comprehensive understanding of product benefits.
- Managed CRM pipelines, ensuring dynamic records of client interactions and opportunities.
- Identified strategic upsell avenues, driving feature adoption and revenue growth.
- Coordinated with cross-functional teams to ensure smooth post-sale operations and consistent service.
- Implemented new skills rapidly, enhancing productivity and task efficiency.
- Cultivated a respectful and collaborative atmosphere, providing assistance as necessary.
- Accomplished target delivery with precision and efficiency.
Internal Sales
Merlin Business Software / Aptean
Chesterfield, UK
2022.06 - 2023.07
- Addressed customer inquiries regarding pricing and product abilities in a timely manner.
- Ensured CRM records were accurate, tracking customer engagement levels and renewal signals.
- Recognised commercial opportunities and assisted account managers with insights for account growth.
- Executed daily tasks with precision and efficiency.
- Acquired and applied new skills to enhance productivity and efficiency in tasks.
- Supported team by showing respect and readiness to assist.
Internal Sales
NEP Midlands
Nottingham, UK
2021.04 - 2022.05
- Assisted in managing quotes order processing and fulfilment for customer accounts.
- Coordinated with operations and service teams to support timely delivery and adherence to SLAs.
- Acted as a point of contact for delivery issues to ensure resolution and customer satisfaction.
- Facilitated upselling activities based on customer requirements and usage patterns.
- Collaborated with internal teams to enable accurate order handling and customer communication.
Internal Sales & Customer Success
Birchwood Price Tools
Nottingham, UK
2016.04 - 2020.03
- Managed key B2B accounts for Travis Perkins, Wickes, Amazon, and Screwfix.
- Resolved customer escalations promptly, ensuring strong relationships.
- Implemented processes to streamline customer service issue handling.
- Updated customers on new products and promotions.
- Supported external representatives effectively.
Education
NVQ Level 1 - Occupational Studies For the Workplace
Tempus Training
Remote 2026.05 - 2026.05
NVQ Level 1 - Stress Awareness
Tempus Training
Remote 2026.05 - 2026.05
NVQ Level 2 - Principles of Warehousing and Storage
Tempus Training
Remote 2026.05 - 2026.05
NVQ Level 2 - Understanding Climate Change and Environmental Awareness
Tempus Training
Remote 2026.05 - 2026.05
NVQ Level 2 - Equality and Diversity
Tempus Training
Remote 2026.05 - 2026.05
Introduction to Crafting and Upcycling - Creating craft from recycling materials.
DCG
Ilkeston, Derbyshire 2026.03 - 2026.05
Foundation - AWS Certified Cloud Practitioner Course
Reed Courses
Remote 2026.04 - 2026.04
Skills
- Industry knowledge and product expertise
- Revenue growth strategies
- Upselling and cross-selling techniques
- Ethical selling practices
- Negotiation tactics
- Relationship cultivation
- CRM and ERP proficiency
- Proactive prospecting
- Results-oriented approach
- Goal-driven mindset
- Commercial insight for pricing and quoting
- Order processing skills
- Contract renewals and risk management
- Customer onboarding and lifecycle management
Additional Experience
Background in customer service, sales, recruitment, and operational support across the UK and South Africa
Languages
English
Native
Afrikaans
Fluent
Timeline
NVQ Level 1 - Occupational Studies For the Workplace
Tempus Training
2026.05 - 2026.05
NVQ Level 1 - Stress Awareness
Tempus Training
2026.05 - 2026.05
NVQ Level 2 - Principles of Warehousing and Storage
Tempus Training
2026.05 - 2026.05
NVQ Level 2 - Understanding Climate Change and Environmental Awareness
Tempus Training
2026.05 - 2026.05
NVQ Level 2 - Equality and Diversity
Tempus Training
2026.05 - 2026.05
Foundation - AWS Certified Cloud Practitioner Course
Reed Courses
2026.04 - 2026.04
Introduction to Crafting and Upcycling - Creating craft from recycling materials.
DCG
2026.03 - 2026.05
Sales Lead Affiliate - Freelance
Better Software Optimisation
2025.07 - Current
Internal Sales
Wida Group
2023.08 - 2024.01
Internal Sales
Merlin Business Software / Aptean
2022.06 - 2023.07
Internal Sales
NEP Midlands
2021.04 - 2022.05
Internal Sales & Customer Success
Birchwood Price Tools
2016.04 - 2020.03