Lydia Evans

• Worked closely with brand, creative and PR teams to ensure campaigns looked and sounded on-brand.
• Planned and delivered UK and EU email campaigns across key seasonal moments, product drops and loyalty pushes.
• Helped shape content briefs, supported with copy, and shared insights on what messaging actually landed with customers.
• Reported on performance and presented to seniors on findings.
• Supported wider marketing moments including boiler rooms, camping launches, store openings and Christmas influencer events.

Created personalised sale email trigger which was +102% vs average sale camping send.

• Managed and delivered email campaigns, keeping messaging fun, on-brand, and engaging.
• Worked closely with creative and marketing team to support seasonal launches, offers and brand moments.
• Built automated journeys to keep customer loyalty from guests.
• Helped shape tone of voice across CRM to match brands relaxed, friendly feel.

Improved open rates by 31% vs LY using creative subject line testing and content.

• Delivered daily email and SMS campaigns across bingo.
• Worked on promotional calendars, customer journeys, and segmentation strategies to boost engagement.
• Collaborate with design and copy teams to create clear, engaging comms aligned with brand tone.
• Using performance data to optimise content, offers and send times.
• Gained experience in high-volume, high pressure marketing environments.

Using interactive content within emails to boost click rates. Click rates +62% vs average campaign email.