Open To Work
Lydia Bucklin
Neilson Financial Services
Work Preference
Job Search Status:
Open to work
Desired start date:
Immediately
Desired Job Title
Head of MarketingHead of Affiliates (Contract)Head of Monetisation (PART-TIME)Senior Affiliate Marketing ManagerDirector of Affiliate Marketing
1
Certification
9
Years of experience
Commercially driven Head of Affiliates & Performance Marketing specialising in scaling partner-led acquisition across fintech and regulated markets. Proven track record of turning underperforming channels into profitable, high-growth revenue engines with full ownership of CAC, LTV, ROAS/ROI, and trading margin.
Operates across UK, EMEA, APAC, and the Americas, combining deep analytical capability with strong commercial instinct to optimise partner mix, improve efficiency, and unlock incremental revenue at scale.
Selected Commercial Wins
- Scaled partner channel ROI from 1.8x → 2.5x across $2M+ annual spend
- Expanded affiliate network from 50 → 300+ partners across global markets
Work History
Head of Affiliates (Contract)
5 Months- Owned global affiliate and partner-led acquisition strategy across UK, Canada, Australia, and emerging markets
- Held full accountability for CAC, LTV, ROAS, and trading margin across performance channels
- Turned AU market from negative ROI to +31% profitability through pricing, partner optimisation, and traffic mix
- Led international expansion into NZ, achieving 80%+ sales contribution from affiliates at launch
- Managed and developed team of 3 across multiple geographies
- Partnered with compliance, data, product, and media buying teams to scale within regulated environments
- Built partner segmentation frameworks, commission models, and scalable growth structures
- Acted as senior commercial stakeholder across internal leadership and external partners, forecasting performance and reporting outcomes to senior management
Head of Monetisation (PART-TIME)
11 Months- Owned monetisation strategy across affiliate, newsletter, and sponsorship channels
- Delivered 52% revenue growth through yield optimisation and partner strategy
- Led pricing, inventory strategy, and advertiser partnerships
- Introduced structured testing and optimisation frameworks to improve conversion and revenue per user
Senior Affiliate Marketing Manager
2 Years 1 Month- Managed high-value affiliate programmes across fintech and lead generation verticals
- Oversaw $2M+ annual partner spend, driving 38% ROI uplift
- Increased ROI from 1.8x to 2.5x through partner mix optimisation and funnel restructuring
- Reduced CPA by 30% and CPL by 34% while improving downstream conversion
- Led weekly and quarterly performance reviews with partners and internal stakeholders
- Maintained 92% client retention through consistent performance delivery
- Mentored junior team members and acted as senior escalation point
Director of Affiliate Marketing
5 Months- Managed 100+ affiliate partnerships generating £160k+ quarterly profit
- Led partner acquisition, negotiation, and commercial structuring
- Developed scalable affiliate growth frameworks and reporting processes
Affiliate Marketing Manager
1 Year 3 Months- Recruited and scaled affiliate network from 50 to 300+ partners
- Managed international campaigns across multiple verticals
- Owned partner performance optimisation and budget allocation
Digital Media Buyer
3 Years 6 Months- Executed global media buying strategies across AMER, EMEA, and APAC
- Improved conversion rates by 15% through A/B testing and funnel optimisation
- Managed budgets, negotiated vendor pricing, and optimised campaign performance
- Generated £35k+ new user revenue in Q2 2020
Education
BA - Communications
Skills
Affiliate & Partner Marketing (Everflow
Impact
CJ
CAKE
TUNE
LeadByte)
Performance Marketing & Lead Generation (CPL
CPA
CPC
CPM
Hybrid Models)
P&L Ownership
Forecasting & Budget Management
Agency & Vendor Management (Briefing
Performance Oversight
Governance)
ROAS / ROI Optimisation & Cohort Analysis
Funnel Optimisation & Conversion Rate Improvement
ABM & Partner Segmentation Strategy
MarTech & Analytics (Power BI
Excel
Salesforce
HubSpot
Klaviyo
Shopify)
Accomplishments
- US Performance Marketing Awards 2024 – Bronze (Best Finance Partnership – Lead Gen)
Certification
Impact.com Product Certification (Partnership / Affiliate Platform)
Timeline
Head of Affiliates (Contract)
Neilson Financial Services
08.2025 - 01.2026Read More
Head of Monetisation (PART-TIME)
Suit and Times
11.2024 - 10.2025Read More
Senior Affiliate Marketing Manager
Vibrant Performance Marketing Agency
09.2022 - 10.2024Read More
Director of Affiliate Marketing
InnovateMR
01.2022 - 06.2022Read More
Affiliate Marketing Manager
EngageIQ
10.2020 - 01.2022Read More
Digital Media Buyer
Dynata
04.2017 - 10.2020Read More
Franklin Pierce University
BA from Communications
Read More