Lydia Bucklin
Abingdon,Oxfordshire
Summary
Dynamic marketing professional with extensive expertise in affiliate technologies such as HasOffers, Everflow and Impact. Proven track record in analytics and CRM tools including Excel, Tableau, and Salesforce to drive strategic insights. Skilled in diverse marketing channels like lead generation, fintech, and content partnerships. Adept at ROI optimisation, funnel building, and international campaign expansion strategies. Strong leadership in cross-functional teams has lead to a 15% uplift in A/B testing conversion rates. Committed to leveraging strategic planning and communication skills for impactful client management and media partnerships.
Overview
8
8
years of professional experience
Work history
Head of Monetization
Suit and Times
Remote
11.2024 - 07.2025
- Developed monetisation strategies across affiliate, newsletter, and sponsorship channels.
- Collaborated with editorial and product teams to launch premium offerings.
- Led A/B testing efforts, driving 15% increase in conversion rates.
- Drove 52% in quarterly affiliate revenue across content and newsletter channels.
- Forecasted revenue and reported KPIs to senior leadership.
- Created media kits and pricing models to attract advertisers.
- Displayed energy and enthusiasm in fast-paced environment.
- Completed duties to deliver on targets with accuracy and efficiency.
- Oversaw daily operations to achieve high productivity levels.
Senior Affiliate Marketing Manager
Vibrant Performance Agency
Remote
09.2022 - 10.2024
- Managed a £2M+ affiliate spend, increasing ROI from 1.8x to 2.5x within 12 months.
- Managed team of three staff, driving performance with motivational strategies to exceed sales targets.
- Built and retained high-value partnerships, driving consistent revenue growth.
- Drove a 30% reduction in CPA and 34% reduction in CPL through strategic funnel optimization, targeted affiliate onboarding, and data-driven testing.
- Led campaign initiatives for a high-net-worth financial planning tool, achieving a 44% lead-to-engaged conversion rate through a mix of influencer partnerships, UGC strategy, tiered payouts, and quiz-led capture.
- Oversaw campaign onboarding from concept to launch, including partner research, creative briefing, and KPI benchmarking.
- Utilized tracking platforms including Everflow, Impact, and HasOffers to analyze performance and optimise partner activity.
- Launched and scaled 5+ full-funnel affiliate programmes with a 92% client retention rate.
- Spearheaded onboarding and launch strategies for new affiliate campaigns, ensuring compliance, brand alignment, and go-live success.
- Collaborated cross-functionally with product, media, and content teams to align campaigns with strategic goals and audience fit.
- Drove engagement-focused affiliate strategies for mobile apps, increasing qualified installs via-preinstall content and messaging.
- Developed tailored content strategies to support partners with high-converting landing pages, email click-through-rates, and native advertorials.
- Mentored junior staff and led internal training on affiliate best practices, platform management, and campaign optimization.
Director of Affiliate Marketing
InnovateMR
01.2022 - 06.2022
- Managed over 100 affiliate partnerships generating £160k+ in quarterly profit.
- Campaigns targeting AMER/EMEA/APAC markets.
- Delivered weekly performance reporting to executive leadership.
- Produced custom affiliate content and led recruitment campaigns.
- Compliance with UK FCA lead gen guidelines.
Affiliate Marketing Manager
EngageIQ
10.2020 - 01.2022
- Recruited and managed affiliates across multiple verticals.
- Led international campaign rollouts and optimised lead gen funnels.
- Negotiated competitive pricing and managed budgets.
- Expanded internal network of affiliates from 50 to 300+ through extensive prospecting, outreach and recruitment efforts.
Digital Media Buyer
Dynata
04.2017 - 10.2020
- Generated £35k+ in new user revenue in Q2 2020.
- Increased traffic by 20% and executed global campaigns.
- Created and presented weekly reports to stakeholders.
- Campaigns targeting AMER/EMEA/LATAM/APAC/MENA/CEE/DACH/ANZ markets.
Education
Bachelor of Arts - Communications
Franklin Pierce University
Rindge, New Hampshire 08/2008 - 05/2012
Skills
- Communication skills
- Team building
- Strategic planning
- Leadership
- Marketing
- Problem-solving
Accomplishments
- Bronze Award - Best Finance Partnership (Lead Gen), US Performance Marketing Awards
- Shortlisted - Best Finance Partnership (Lead Gen), Global Performance Marketing Awards
- £2M+ affiliate spend managed with 38% ROI uplift within 12 months
- 92% client retention rate across 5+ affiliate programme launches
- 52% quarterly affiliate revenue growth at Suit and Times
Timeline
Head of Monetization
Suit and Times
11.2024 - 07.2025
Senior Affiliate Marketing Manager
Vibrant Performance Agency
09.2022 - 10.2024
Director of Affiliate Marketing
InnovateMR
01.2022 - 06.2022
Affiliate Marketing Manager
EngageIQ
10.2020 - 01.2022
Digital Media Buyer
Dynata
04.2017 - 10.2020
Bachelor of Arts - Communications
Franklin Pierce University
08/2008 - 05/2012
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