Lydia Bocko
Banbury
Summary
Highly experienced Membership professional with over 15 years experience leading and implementing membership engagement strategies, meeting membership growth targets, growing and developing the membership base and leading teams. Currently responsible for the largest region for the Chartered Institute of Building, overseeing over 12000 members.
I am passionate about supporting members through their entire journey with a membership organisation, meeting the changing needs of members, improving the membership experience and strengthening engagement with and between members.
Overview
19
19
years of professional experience
Work history
Regional Membership Manager
The Chartered Insitute of Building
London
02.2017 - Current
- Responsible for management of London and Southern membership, made up of over 8000 members, individual and corporate
- Develop and deliver annual membership acquisition and engagement strategies
- Meet annual membership targets for each area of the region
- Work closely with all other departments to support member engagement and raise the profile of the Institute
- Manage a number of committees made up of members and fellows to deliver a programme of activity for the region
- Act as main point of contact for senior individuals and Directors, providing excellent service, support and membership advice throughout the regions
- Provide excellent account management of corporate accounts, engaging regular with Directors and decision makers to maximise value from membership
- Develop and manage annual business plan for the region, creating effective membership acquisition strategies and building relationships with local companies and stakeholders
- Overall responsibility for annual renewal process in the London and Southern region
- Raise the profile of the institute and promote the products and services to employers and individuals. Work with policy team to promote HQ initiatives and increase recognition
- Understand and regularly provide feedback from the local marketplace on industry, economy, competition, opportunities and challenges
- Plan and deliver an effective and engaging programme of events and activities aligned to member needs and successfully deliver membership workshops to prospective members
- Oversee and deliver engaging content for all local member and non-member communication using all channels available, including monthly News newsletters, Events newsletters, social media channels, Contact (CM magazine), Web, email, phone
- Financial management of the region, managing budgets for each region and ensuring budgets are met
- Lead, coach and develop a team of 6 individuals
Development Manager
The Royal College of Psychiatrists
03.2015 - 02.2017
- Responsible for management of London and Southern Division Consultant Psychiatrist membership made up of 3000 members
- Led and managed committees for the entire region providing training opportunities for the development of all levels of psychiatrists
- Created managed and delivered an annual programme of activity and training courses for the London and Southern membership
- Organised two large members ceremonies for over 400 new members and guests, liaising with suppliers, managing all venue arrangements, sourcing speakers, compiling presentations
- Organised meetings and conferences for the London Division membership including preparation of agendas, delegate management, full event logistics, third party supplier liaison, and making all necessary related social arrangements
- Managed and co-ordinated a programme for trainee Consultant Psychiatrists
- Assisted in maintaining the membership database, keeping contact details up to date, adding all event information and registering delegate information and payments.
Business Development Manager
The UK Fashion and Textile Association
London
01.2012 - 01.2015
- Relationship management of portfolio of 300 corporate members, from large retailers including Ted Baker and Barbour to smaller niche designers and SME's
- Responsible for growth of membership and meeting annual targets
- Led bi-annual membership surveys, creating survey and analysing results
- Project management of annual seminar programme of 12 events for CEO's and Director level within the fashion and textile industry
- Development of entire programme of seminars, creating themes and discussion topics sourcing speakers, organising programme, working with chosen venue and all dealing with all operational aspects
- Manage committee group of 10 young fashion designers, organised all meetings, agendas and led on management of all events • Principle point of c
Membership Executive
Management Consultancies Association
London
02.2006 - 11.2011
- Management of portfolio of over 60 corporate accounts for professional services trade association which represents 70% of the UK's consulting industry including Accenture, Deloitte and KPMG
- Created and project managed a highly successful programme of events for a senior level consultant network, sourced high profile speakers and led on developing the format and content of the forums
- Implemented new CRM system across the business and led new user training
- Presented to Heads of Consulting and Marketing regularly about the work of the association
- Devised and implemented member engagement strategy across membership
- 3Project management of an annual programme of events for a network of 1000 young consultants and management of two steering committees
Education
BA (Hons) - French and Hispanic Studies, Economics
Nottingham University
2005
A-Levels - Economics, French, Spanish
Red Maids School
Bristol2001
Skills
- Team leadership
- Member Engagement and retention
- Project management
- Stakeholder relationships
- CRM software usage
Additional Information
- Eligible to work in the UK: Yes
Timeline
Regional Membership Manager
The Chartered Insitute of Building
02.2017 - Current
Development Manager
The Royal College of Psychiatrists
03.2015 - 02.2017
Business Development Manager
The UK Fashion and Textile Association
01.2012 - 01.2015
Membership Executive
Management Consultancies Association
02.2006 - 11.2011
BA (Hons) - French and Hispanic Studies, Economics
Nottingham University
A-Levels - Economics, French, Spanish
Red Maids School
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