LUKE WELSH
Liverpool,Merseyside
Summary
Assistant Manager with extensive experience in sports operations and facility management, currently enhancing site performance at Goals Soccer Centre. Proven track record in doubling league participation and driving revenue growth through strategic team leadership and recruitment. Skilled in financial administration, event operations, and customer engagement, with a strong background as a Customer Sales Advisor at Sainsbury's. Adept at project support, coordination, and performance tracking, aiming to leverage expertise in operational improvements to achieve organisational targets.
Overview
7
7
years of professional experience
Work History
Assistant Manager
Goals Soccer Centre
09.2024 - Current
- Played a key role in developing the site into one of the company's strongest-performing clubs.
- Doubled league participation numbers, directly increasing site revenue and customer engagement.
- Recruited, trained, and developed a high-performing team, improving service standards and staff retention.
- Supported day-to-day operations including league management, bookings, staffing, and facility standards.
- Took ownership of key financial processes including cash handling, reporting, and performance tracking.
- Ensured compliance with health & safety, safeguarding, and company operational standards.
- Worked closely with senior management to implement operational improvements and consistently achieve targets.
Customer Sales Advisor
Sainsbury's
09.2018 - 12.2023
- Delivered consistently high levels of customer service in a fast-paced retail environment.
- Built strong relationships with customers and colleagues through clear communication and professionalism.
- Supported team training and mentoring, improving staff confidence and operational efficiency.
- Acted as a trusted support to store leadership, taking responsibility for floor supervision when required.
- Contributed to service improvements that enhanced customer experience and overall store performance.
Education
MSc - Sports Business, Management & Policy
Manchester Metropolitan University
01.2023
BA (Hons) - Sports Development & Management
Edge Hill University
01.2021
Skills
- Sports Operations & Facility Management
- Project Support & Coordination
- Revenue Growth & Performance Tracking
- Team Leadership
- Recruitment & Staff Development
- Customer Experience & Stakeholder Engagement
- Event & League Operations
- Financial Administration & Reporting
- Microsoft Office
- Booking / CRM Systems
Additional Information
Strong passion for the sports industry and its impact on community engagement and development., Excellent organisational and time-management skills, with the ability to manage multiple priorities., Reliable, adaptable, and comfortable working in fast-paced, target-driven environments.
Websites, Portfolios and Profiles
www.linkedin.com/in/luke-welsh-b6a04a1ab
Timeline
Assistant Manager
Goals Soccer Centre
09.2024 - Current
Customer Sales Advisor
Sainsbury's
09.2018 - 12.2023
MSc - Sports Business, Management & Policy
Manchester Metropolitan University
BA (Hons) - Sports Development & Management
Edge Hill University