Luke Patterson
Summary
Results-driven B2B sales professional with over a decade of experience in delivering consistent revenue growth and exceeding quotas across competitive markets. Demonstrating a proven track record in securing and closing high-value, complex deals through structured pipeline management and disciplined execution. Expert in managing and expanding strategic accounts, driving revenue growth through upsell, cross-sell, and long-term partnership development. Utilising a consultative sales approach to align solutions with client objectives, enhancing retention, account value, and lifetime revenue. Skilled in navigating multi-stakeholder environments and leading complex negotiations to successful close. Possessing strong commercial acumen with expertise in forecasting, territory planning, and revenue expansion strategies. Thrive in performance-led environments where relationship management, strategic thinking, and consistent delivery drive measurable results.
Overview
11
11
years of professional experience
Work history
Senior Recruitment Consultant
Will's Talent
Brackley, Northamptonshire
2024.11 - 2026.02
- Leveraged professional network to identify hiring opportunities and place talent in client organisations.
- Facilitated negotiations for competitive compensation packages, improving candidate placement outcomes.
- Critically reviewed resumes to ensure selection of only the most suitable applicants for interviews.
- Conducted interviews to evaluate candidate suitability for various roles.
- Consulted with clients to understand their needs and expectations.
Business Development Manager
Market Location
Sutton Coldfield, Birmingham
2024.11 - 2025.06
- Managed a diverse portfolio of client accounts across multiple sectors, maintaining strong relationships while consistently identifying opportunities for growth and expansion.
- Served as primary contact for key stakeholders, delivering high service levels and ensuring client satisfaction.
- Proactively identified cross-sell and upsell opportunities within existing accounts, driving incremental revenue and increasing account value.
- Developed and executed strategic account plans to maximise retention, deepen client partnerships, and secure long-term contracts.
- Delivered tailored, consultative solutions aligned to each client's specific business objectives, resulting in improved retention and repeat business.
- Balanced new business development with account management, generating new revenue while nurturing existing accounts.
- Conducted performance reviews with clients, identifying evolving needs and offering additional services to foster growth.
Business Development Manager
The Access Group
Loughborough, Leicestershire
2022.08 - 2024.05
- Q1: Ramp-up period (no revenue target assigned).
- Q2: Achieved 81% of target (£73k / £90k) while building pipeline and establishing market presence.
- Q3: Delivered 121% of target (£109k / £90k), exceeding quota through strong pipeline conversion.
- Q4: Achieved 103% of target (£93k / £90k), maintaining consistent over-performance.
- Led complex, multi-stakeholder sales cycles, articulating the commercial value and ROI of a SaaS platform to senior decision-makers.
- Self-generated new business opportunities through strategic cold outreach, account mapping, and content-led engagement.
- Partnered with Marketing to develop targeted campaigns, thought-leadership content, and sales collateral to support pipeline growth.
- Implemented a structured sales framework for the product line, improving pipeline visibility, forecasting accuracy, and conversion rates.
- Managed and mentored 2 SDRs , driving outbound activity, improving messaging, and increasing qualified meeting volume.
- Delivered internal sales enablement sessions to enhance product knowledge, objection handling, and commercial positioning across the wider team.
- Represented the brand at trade shows, networking events, and webinars, strengthening market presence and generating inbound opportunities.
Internal Recruiter
Harding's Logistics
Amersham, Buckinghamshire
2019.10 - 2022.08
- Managed the full recruitment lifecycle from initial brief through to offer management and onboarding, ensuring a seamless candidate and client experience.
- Conducted in-depth candidate screening, including competency-based interviews, skills assessments, and cultural fit evaluations.
- Coordinated interview processes, feedback loops, and offer negotiations to ensure timely and successful placements.
- Maintained strong candidate engagement throughout the process, enhancing employer brand and improving acceptance rates.
Business Development Manager
Trustpilot
London
2018.10 - 2019.10
- Q1: Achieved 125% of target (£18,750 / £15,000), exceeding quota during initial quarter.
- Q2: Delivered 117% of target (£63,180 / £54,000) through strong outbound conversion.
- Q3: Achieved 80% of target (£43,200 / £54,000) amid market challenges, maintaining pipeline momentum.
- Q4: Rebounded to 107% of target (£57,780 / £54,000), finishing the year above quota overall.
- Generated new business through high-volume outbound telesales and strategic cold calling.
- Delivered tailored product demonstrations to key decision-makers, effectively communicating platform value and ROI.
Business Development Manager
Data Locator Group
Watford, Hertfordshire
2017.03 - 2018.10
- Awarded Salesperson of the Month on five occasions in recognition of consistent overperformance.
- Converted rented data lists and new leads into revenue through structured outbound prospecting.
- Conducted high-volume outbound telesales and cold-calling, building and progressing sales pipeline.
- Regularly exceeded KPIs and revenue targets, maintaining strong conversion rates across the full sales cycle.
- Collaborated with internal teams to design and execute tailored campaigns aligned with client objectives.
Recruitment consultant
Michael Page
Chiswick, Hounslow
2015.01 - 2016.08
- Led the successful onboarding and account management of major retail clients, including H&M and TK Maxx, delivering high-quality talent solutions at scale.
- Built and maintained strong relationships with key stakeholders, defining and project-managing tailored recruitment strategies aligned to each brand's growth plans.
- Managed the full recruitment lifecycle from candidate sourcing through to offer management and onboarding, ensuring a seamless end-to-end process.
- Consistently exceeded weekly, monthly, and quarterly KPIs and revenue targets through effective pipeline management and stakeholder engagement.
Skills
- B2B Revenue Growth & Quota Exceedance
- High-Value & Complex Deal Closure
- Strategic Account Management & Expansion
- Upselling, Cross-Selling & Account Development
- Consultative Selling & Solution Alignment
- Client Retention & Lifetime Value Growth
- Multi-Stakeholder Engagement & Negotiation
- Pipeline Management & Forecasting
- Territory Planning & Revenue Strategy
- Commercial Acumen & Performance Optimisation
- Relationship Building & Long-Term Partnership Development
Timeline
Senior Recruitment Consultant
Will's Talent
2024.11 - 2026.02
Business Development Manager
Market Location
2024.11 - 2025.06
Business Development Manager
The Access Group
2022.08 - 2024.05
Internal Recruiter
Harding's Logistics
2019.10 - 2022.08
Business Development Manager
Trustpilot
2018.10 - 2019.10
Business Development Manager
Data Locator Group
2017.03 - 2018.10
Recruitment consultant
Michael Page
2015.01 - 2016.08