Luke Moroney
London
Summary
Commercial professional with 8+ years of experience within multi-national consumer goods companies. Expertise in building strong internal and external relationships to drive mutual success. Proficient in problem-solving, negotiation, and project management, ensuring client satisfaction and achievement of business objectives.
Overview
9
9
years of professional experience
Work History
Senior National Account Manager
Diageo
London
01.2026 - Current
- Full GB P&L ownership of a significant global account, driving across all multiple categories on a consistent basis
- Lead a full commercial reset with customer early in role, to ensure optimal ways of working and sustainable success
- Resolution management through utilising internal network, to drive timely resolutions and customer satisfaction
- Management of one Account Executive, in addition to Training & Development responsibilities for the broader Commercial & Support function
Head of Direct to Consumer
Diageo
London
01.2025 - 12.2025
- Managed a cross-functional team of 15, ensuring clear objectives and deliverables from each team membermember
- Created a developmental environment through encouraging stretch opportunities and creativity within responsibilities. Fostering an a culture of continual learning and adjusting
- Fully responsible for a sizeable DTC business, including 2 e-commerce sites and 3 retail stores with complex logistical structures
- Remit included operational profitability through customer acquisition, retention and logistical optimisation
- Lead a project of opening 2 retail concessions within Selfridges department store from inception through to launch. Coordinating dozens of key support function personnel through a multitude of groundbreaking challenges and timelines
- Identified and executed opportunities to sell through online marketplaces and partnering with gifting businesses to bring unique products to market
Revenue Growth Manager
Diageo
10.2023 - 01.2025
- Worked closely with account management teams and sales directors to ensure sustained commercial success through pack-price architecture, joint business planning and promotional campaign analysis
- Regularly assessed market and retailer conditions to address challenges and action opportunities
- Collaborated with finance teams to develop strong analytical tools, widely distributing insights and ensuring clear visibility of busines performance
Various Commercial Roles
Kraft Heinz
Melbourne, Australia
01.2018 - 09.2023
- Progression from Commercial Graduate Program through to National Business Manager across a number of key customers
- Management of customer relationships, range reviews, financial and volume forecasting, promotional planning
- Development of complex tools distrubuted across the wider business to ensure accurate insights and successful outcomes
- Development of bespoke products for a large National wholesaler, leading projects to bring opportunities to market
- Management of various account executives and graduates, ensuring regular touchpoints and early career development
Education
Bachelor of Business Administration - Business
LaTrobe University
Melbourne, Australia01-2016
Skills
- Customer Relationship Management
- Revenue Optimisation
- Sales Planning and Execution
- P&L Management
- Data Analysis
- Advanced Microsoft Office
- E-Commerce Strategy
- Team Leadership
- Training & Development
- Creative Problem Solving
- Communication
- Relationship Building
Custom
https://www.linkedin.com/in/luke-moroney-b30568121/
Timeline
Senior National Account Manager
Diageo
01.2026 - Current
Head of Direct to Consumer
Diageo
01.2025 - 12.2025
Revenue Growth Manager
Diageo
10.2023 - 01.2025
Various Commercial Roles
Kraft Heinz
01.2018 - 09.2023
Bachelor of Business Administration - Business
LaTrobe University