Luke Miles

Highly innovative and award-winning executive with comprehensive experience leading high-performance marketing teams and delivering exceptional growth in competitive markets across the UK, Europe, and the Middle East. Expertise in developing and executing strategic marketing plans, driving brand development, and expanding market presence across multiple sectors, including education, leisure, hospitality, and franchising.

Adept at launching and scaling brands, overseeing the successful establishment of 300+ franchise and licensed businesses, and managing the development and launch of leisure and experiential spaces with a build cost of £40M+.

Skilled in delivering multi-channel marketing campaigns, leveraging digital and traditional platforms to maximise reach, engagement, and ROI. Strong expertise in customer acquisition, retention strategies, and creating seamless customer journeys that enhance brand loyalty.

Exceptional communication skills, capable of managing investor relations, internal communications, and brand positioning for maximum business impact.

• International Brilliance Award - Best New Product Launch (2022), RLI International - Leisure Operator of the Year (2021), Franchise Marketing Awards - Best PR Campaign
• PRCA DARE Awards - Integrated Campaign of the Year Award
• Franchise Marketing Awards - Best Franchisee Marketing Support (Finalist: 2015, 2016, 2017) Franchise Marketing Awards - Best Overall Marketing Campaign & Best PR Campaign European Sponsorship Awards - Business Excellence Award
• BFA - Franchise Recruitment Award
• Smith & Henderson - Continuous Improvement Award (2014, 2015, 2016)

Harvey Jenkinson, Founder & CEO, Gravity

In his role as CMO and a key member of our executive team, Luke was instrumental in shaping the marketing strategy and brand evolution of Gravity. He led the rebranding of Gravity Active and played a central role in the development of new brand verticals, including Gravity MAX and Gravity Social. Most notably, Luke spearheaded the launch of Gravity MAX, an ambitious, next-generation leisure concept that redefined our market positioning and set a new standard in immersive experiences. 

Working with a limited budget, Luke crafted a compelling brand narrative that positioned Gravity as a leader in the immersive leisure space. His strategic vision and hands-on leadership guided every stage of the brand journey from concept and positioning to execution and activation. 

Luke built a high-performing marketing team, delivered integrated campaigns that consistently exceeded expectations, and established major partnerships with globally recognised brands. His work had international impact and earned him peer recognition, including the award for Best Marketing Campaign. He also led the transformation of our digital presence, creating scalable systems and strategies that enabled the brand’s expansion both across the UK and into global markets. 

Luke is a rare combination of visionary strategist and action-oriented leader. His impact on Gravity’s brand and growth has been transformative.