Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Luke Messer

Abbey Wood London

Summary

Dynamic and results-focused Systems Operations Manager with a strong background in hospitality, leading the successful rollout of bespoke digital platforms and CRM systems across multiple venues. Skilled in transforming on-site guest operations through automation, streamlined processes, and intuitive self-service tools. Proven track record of delivering complex project launches while ensuring frontline teams are trained, confident, and fully supported. Passionate about enhancing the guest journey and operational efficiency through innovative, data-informed solutions. Recognized for a hands-on, collaborative approach and a deep understanding of venue-level challenges and opportunities.

Overview

13
13
years of professional experience

Work history

Systems Operations Task Force Manager

Swingers
London
01.2025 - Current

Key Responsibilities:

  • Led the end-to-end rollout of new CRM systems and bespoke digital tools across an international portfolio of hospitality venues, enhancing guest engagement and operational coordination.
  • Acted as the primary liaison between venue operations and product teams, ensuring frontline feedback directly informed system enhancements.
  • Delivered on-site and remote training programs to venue managers and our Venue teams, driving high adoption rates and operational confidence.
  • Currently overseeing the digitization of venue workflows, and building the training and project plans. Upcoming projects including self-check-in processes and food & beverage voucher automation.
  • Monitored performance metrics post-rollout, leveraging data insights to refine implementation and maximize ROI.
  • Collaborated cross-functionally with sales, product, corporate, and operations teams to align technology initiatives with overarching business objectives.

Key Achievements:

  • Successfully deployed multiple digital systems and process improvements across our portfolio, achieving a 75% reduction in paper usage across all our venues and contributing to a 10% year-on-year decrease in global operating costs.
  • Spearheaded the launch of 5+ major system rollouts within a 6-month period, maintaining a 100% on-time delivery rate and achieving 90%+ user adoption and satisfaction rate within the first 30 days.
  • Recognized for simplifying complex workflows through automation, resulting in a 30% reduction in manual administrative tasks and a 15% improvement in guest satisfaction scores at pilot locations.

Assistant Experience Manager

Swingers Crazy Golf Club
London
09.2022 - Current
  • As the assistant experience manager (AEM) In one of the top 35 Hospitality venues in London
  • I was in Charge of the day to day running of shifts and leading a team ranging from 20 to 50 staff members and being one of the points of contact for all non salaried staff.
  • Reporting directly to the General Manager I was expected to be able to jump in and cover our Course, floor, and Reception managers departments seamlessly for holidays
  • helped to develop strong teams by skillfully recruiting, orienting and training loyal, hard-working employees.
  • Managed staffing schedules for high numbers of employees, delivering operational efficiency whilst remaining under budget.
  • In charge of the venues stock and collateral reordering for all non food and beverage items
  • Currently working on a unique project to beta test a brand new Bespoke System for The company using my knowledge and expertise of ops management to help deliver a system to our venues that will completely overhaul our current working systems

Reception Supervisor

Swingers Crazy Golf City Venue
London
04.2022 - 09.2022
  • As the Reception supervisor My team is the first and last point of contact customers have in the venue.
  • I must ensure the highest of standards are achieved and exceeded to make sure the Guest Experience is not only meeting our high standards but being elevated above that.
  • I must make sure that me and my team are pinpoint. Accurate in our administrative duties, We are the focal department of the venue that everyone must liaise with. Any mistakes in this will have serious repercussions on the business, and its ability to deliver the best guest experience to clients and customers.
  • Monitored company inbox, resolving 30+ email enquiries per day to maintain customer satisfaction.
  • Managed external queries, engaging with clients face-to-face, by phone and through email.
  • Supervised 12 reception staff, providing support and management.

Ranger/Receptionist

N1 Golf
Greenwich
07.2019 - 01.2022
  • Working as a Ranger and Receptionist on the busiest golf range in Europe
  • I was responsible for the day to day running of the range, keeping all of the equipment maintained, ensuring the health and safety, and overall Wellbeing of the guests, and overseeing large group and corporate bookings.
  • I was put in charge of corporate bookings liasoning with clients about large group bookings from a multitude of prominent international companies and clients.
  • Trained new rangers how to Use our equipment safely and how to properly Maintain it.
  • Put in charge temporarily of all ranger manager duties including rota management while our main manager was away on leave.

Night Shift Worker/Manager

JD Sports
Greenhithe, Bluewater
10.2018 - 07.2019


  • Worked as a member of one of the Top 3 JD stores In London taking in the Delivery of New stock and getting it turned around to be on the Shelves ready for the next day
  • I then went on to Specialize within footwear Which would expect me to singlehandedly put away 150 - 600 pairs of trainers within a night.
  • Went On to get Promoted to The Delivery Manager after 7 months with the company.
  • Trained My team with a new footwear system subsequently improving the efficiency of the team as a whole.


PriceWaterhouseCoopers
07.2012 - 07.2012
  • Work experience in the IT department
  • Working with clients on a 1 to 1 basis to fix IT related issues, making sure clientshad working computers or a replacement
  • In addition to this, I also spent time in the HR department managing spreadsheets and work rotas
  • I managed who wastaking time off when and making sure we had the right staff in on the right dates for the office to run effectively andefficiently.

Education

A-Levels - Business Studies, English Literature & Language and history

Christ the king St Mary's sixth form College
Sidcup, Bexley
2012 - 2014

GCSEs -

St Paul's Academy
Thamesmead, Greenwich
2007 - 2012

Skills

  • Swift problem solver
  • Stock management
  • Exceptional customer service
  • Dedicated work ethic
  • Coaching and mentoring

Languages

English
Native

Timeline

Systems Operations Task Force Manager

Swingers
01.2025 - Current

Assistant Experience Manager

Swingers Crazy Golf Club
09.2022 - Current

Reception Supervisor

Swingers Crazy Golf City Venue
04.2022 - 09.2022

Ranger/Receptionist

N1 Golf
07.2019 - 01.2022

Night Shift Worker/Manager

JD Sports
10.2018 - 07.2019

PriceWaterhouseCoopers
07.2012 - 07.2012

A-Levels - Business Studies, English Literature & Language and history

Christ the king St Mary's sixth form College
2012 - 2014

GCSEs -

St Paul's Academy
2007 - 2012
Luke Messer