Luke McFarlane
Corsham,Wiltshire
Summary
Results-oriented Salesman focused on high conversion. The 'buzz' of a sale hasn't faded even after 15+ years of experience, and enjoy the chase of a target. I have the drive and work ethic of an 'old-style' Salesman, but am able to do it with compassion and adaptability. Looking forward to a new challenge where I can utilise my skills.
Overview
18
18
years of professional experience
Work History
Senior Sales Executive and Manager
Groupia Ltd
Bath, Somerset
11.2011 - 06.2026
My role was to convert leads in the form of clients looking to organise their Stag and Hen parties, Golf Trips and Corporate events. This would be a combination of over the phone, email and also use of live chat. Business development and procurement was also very important.
I was the top performing salesman at the company for 13 straight years, breaking records and setting new ones consistently. I was also in charge of a small sales team.
Advertising Sales Executive
Bath Spa Media
Bath, Somerset
05.2008 - 10.2011
I was the only sales executive at a small publishing company, primarily selling advertising space in a book, and also online. This was mainly through cold-calling businesses, so was important to develop and maintain a good rapport. Would say this was an incredibly tough market (publishing at the time was on its way out) but really helped shape my sales skills especially as the company relied on me being the only salesman.
Education
The Corsham School
CorshamSkills
- Business development
- Market development
- Sales presentation
- Sales Conversion
- Client relationship management
- Customer retention
- Cold calling
- Negotiation skills
- Market analysis
- Strategic planning
- Team leadership
- Product knowledge
Hobbies and interests
- Former Semi Pro footballer
- Keen Golfer
- Tennis and Padel
- and being a Dad to a 1 year old
Accomplishments
- Breaking and setting new sales records - including most sales in a day, week and month - combined with best conversion rate and highest margin
- being the only salesman to achieve £4million in profit for the company (over a 10 year span)
- coming up with a new idea which earned us nationwide coverage and resulted in hundreds of new sales
- managing to save the company £50k during COVID through negotiation and new ways to make revenue (at a time when it was really needed)
Timeline
Senior Sales Executive and Manager
Groupia Ltd
11.2011 - 06.2026
Advertising Sales Executive
Bath Spa Media
05.2008 - 10.2011
The Corsham School