Summary
Overview
Work history
Education
Timeline
Generic

Luke Kavanagh

London

Summary

With a proven track record of delivering measurable growth through account-based marketing, I bring both strategic insight and hands-on execution to every campaign.
I have successfully collaborated with sales, editorial and customer success teams to turn data into action, crafting targeted campaigns that resonate with decision-makers and drive results with a clear eye on ROI.
With end-to-end marketing experience across events, subscriptions and product marketing, I understand how to align customer needs with business goals and how to deliver value at every touchpoint.

Overview

5
5
years of professional experience
3
3
years of post-secondary education

Work history

Product Marketing Manager

Insurance Insider
11.2022 - 02.2024
  • Promotion with responsibilities extended to: consolidate and track all marketing budgets, develop a holistic view on the effectiveness of marketing programs and report back to the business.
  • Key achievement: generated ~6,000 MQLs in FY23 (October 2022 - September 2023), 11% of which progressed to SQLs, leading to ~£2.5m worth of new business revenue.

Senior Product Marketing Executive

Insurance Insider
07.2022 - 10.2022
  • Develop a thorough understanding of the customers, market and competition
  • Create customer personas for each product and deploy to the marketing and sales teams.
  • Develop a thorough understanding of the business priorities and translate this into the end-to-end orchestration of annual and quarterly marketing plans.
  • Develop an audience development strategy, leveraging all platforms and touchpoints.
  • Equip sales teams with the right message, audience insight and product development information.

Senior Subscriptions Marketing Executive

Insurance Insider
04.2022 - 06.2022
  • Promotion earned by demonstrating an ability to identify opportunities and excellent stakeholder management skills through effective communication and collaboration, leading to revenue growth from the full range of account sizes.

Subscriptions Marketing Executive

Insurance Insider
10.2022 - 03.2022
  • Day to day running of client retention activity once a subscription has been taken, including onboarding, product adoption, re-engagement, cross-selling, upselling, lapsed win-back, brand loyalty, working with customer success.

Events Marketing Executive

Insurance Insider
10.2019 - 09.2020
  • Promotion earned by exceeding expectations, specifically revenue targets.
  • Responsibilities extended to: manage marketing activity for award ceremonies in addition to conferences.
  • Key achievement: 21% increase in revenue against the previous year for the flagship conference in New York City.

Events Marketing Assistant

Insurance Insider
09.2018 - 09.2019
  • Day to day running of events marketing activity for conferences, including timeline and content planning, data segmentation and identifying sponsorship opportunities with the marketing services team.
  • Key achievement: 236% increase in revenue against the previous year for the flagship conference in London.

Education

Bachelor of Arts - Business Management (2.1)

Newcastle University
Newcastle upon Tyne
09.2014 - 06.2017

Timeline

Product Marketing Manager

Insurance Insider
11.2022 - 02.2024

Subscriptions Marketing Executive

Insurance Insider
10.2022 - 03.2022

Senior Product Marketing Executive

Insurance Insider
07.2022 - 10.2022

Senior Subscriptions Marketing Executive

Insurance Insider
04.2022 - 06.2022

Events Marketing Executive

Insurance Insider
10.2019 - 09.2020

Events Marketing Assistant

Insurance Insider
09.2018 - 09.2019

Bachelor of Arts - Business Management (2.1)

Newcastle University
09.2014 - 06.2017
Luke Kavanagh