LUKE JEARUM
Worthing,West Sussex
Summary
Commercially focused sales professional and AI SaaS founder with 15 years' experience in full-cycle B2B sales, account management and customer success across the technology, media and events sectors. Proven track record of exceeding sales targets, growing recurring revenue and building long-term customer relationships through consultative selling. Founded and scaled an AI SaaS platform from concept to £3,500 monthly recurring revenue within seven months, leveraging product leadership and AI-powered automation to drive customer acquisition, adoption and business growth.
Overview
11
11
years of professional experience
Work history
Founder | Customer Account Manager & Product Lead
ReelTourApp
Worthing
2026.01 - 2026.08
- Founded an AI-powered SaaS platform helping UK estate agents create professional property video tours and marketing content in minutes.
- Defined the product vision, roadmap and go-to-market strategy, taking the platform from concept to commercial launch.
- Led end-to-end product development using AI-assisted engineering tools, translating customer requirements into new features while managing external software developers.
- Built a scalable subscription-based SaaS platform integrating OpenAI, ElevenLabs, Runway, Veo, Supabase and Stripe.
- Developed an AI-powered outbound lead generation system using Instantly.ai across 35 sending domains, creating a predictable customer acquisition pipeline through personalised outreach.
- Acquired 36 paying customers, growing Monthly Recurring Revenue from £0 to £3,500 within seven months through consultative selling, product demonstrations, onboarding and account management.
- Prioritised product development using customer feedback and product analytics to improve customer adoption, retention and recurring revenue.
- Applied AI across product development, sales and marketing to automate workflows, improve operational efficiency and accelerate delivery.
Exhibition Sales Manager | Sales Director
Select Global Events Ltd
Brighton
2024.05 - 2025.03
- Managed the full B2B sales cycle, sales pipeline and forecasting for Silicone Expo Europe and Silicone Expo USA, selling exhibition space and sponsorship through consultative selling from prospecting through to negotiation, closing and account management.
- Consistently exceeded sales targets and achieved a 60% on-site exhibitor rebooking rate at Silicone Expo USA (Pittsburgh) by building strong customer relationships and creating commercial urgency.
- Promoted to Sales Director, leading a team of five, managing key accounts and overseeing approximately £1.5 million in annual revenue.
- Developed an AI-powered cold email lead generation system and implemented prospecting tools, including Apollo.io and Ocean.io, to improve pipeline generation and sales efficiency.
- Led sales strategy, business strategy and sales training, driving commercial growth through performance management, sales forecasting and business planning.
Business Manager
PhotOver Ltd
Worthing
2020.07 - 2024.05
- Co-founded a property marketing SaaS business serving estate agents across the UK, growing revenue by 400% in two years through new business development, account growth and customer retention.
- Managed a portfolio of estate agency clients, building long-term relationships to maximise customer retention and recurring revenue.
- Structured and negotiated the acquisition of BlueSkyMyPhoto.com, successfully integrating customers, operations and revenue streams.
- Developed an automated cold email lead generation system to support scalable customer acquisition.
- Negotiated supplier contracts to improve profitability and maximise commercial margins.
- Automated core business operations, improving operational efficiency and the customer experience.
Product Manager
Fermionx Ltd
Worthing
2019.07 - 2020.07
- Managed the Airbox brand, developing distributor relationships, delivering customer demonstrations, preparing quotations and negotiating commercial agreements across the UK and the Netherlands, while managing trade shows, expanding export distribution and producing sales forecasts for senior management.
Senior Sales Executive
William Reed Business Media
Crawley
2018.07 - 2019.07
- Managed the full B2B sales cycle for The Restaurant Show, selling exhibition space and sponsorship from prospecting through to negotiation, closing and account management.
- Consistently exceeded annual revenue targets and sales KPIs, achieving a 55% on-site exhibitor rebooking rate by building strong customer relationships and creating commercial urgency.
- Generated new business by attending competitor trade shows, identifying prospective exhibitors and converting them into customers.
- Managed sales pipeline and forecasting using Salesforce CRM, maintaining accurate reporting throughout the sales cycle.
Sales Consultant
David Lloyd Clubs
Brighton/Worthing
2015.10 - 2017.08
- Consistently exceeded monthly membership sales targets by delivering personalised club tours, understanding customers' fitness goals and recommending the most appropriate membership options.
- Built strong relationships with prospective and existing members, delivering an excellent customer experience while promoting the brand with integrity.
- Completed Challenger Sales training, developing skills in objection handling and creating constructive tension.
Education
BTEC National Diploma - Sport
Worthing Sixth Form College
Worthing10 GCSEs -
Our Lady of Sion School
WorthingSkills
- Business Development
- Customer Account Management
- Salesforce CRM
- SaaS
- Generative AI (ChatGPT, Claude, OpenAI)
- Apolloio, Instantlyai, Oceanio, loveabledev
- Product Demonstrations
- Relationship Management
- Negotiation
- Account Management
- Customer Retention
- Upselling & Cross-selling
- Automated Lead Generation
- Stakeholder Management
- Sales Forecasting
- Sales Strategy
- Leadership
Timeline
Founder | Customer Account Manager & Product Lead
ReelTourApp
2026.01 - 2026.08
Exhibition Sales Manager | Sales Director
Select Global Events Ltd
2024.05 - 2025.03
Business Manager
PhotOver Ltd
2020.07 - 2024.05
Product Manager
Fermionx Ltd
2019.07 - 2020.07
Senior Sales Executive
William Reed Business Media
2018.07 - 2019.07
Sales Consultant
David Lloyd Clubs
2015.10 - 2017.08
BTEC National Diploma - Sport
Worthing Sixth Form College
10 GCSEs -
Our Lady of Sion School