Summary
Overview
Work history
Education
Skills
Websites
PARTNERSHIPS
Timeline
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Luke James Furnival

Stafford

Summary

Results-driven professional with expertise in strategic partnership development and relationship management. Proven ability to leverage social media marketing and communications to amplify brand awareness, drive engagement, and foster long-term partnerships. Skilled in budget management and visual merchandising, consistently delivering impactful strategies that align with objectives and drive measurable results.

Overview

10
10
years of professional experience

Work history

Head of Media & Partnerships

House of Cavani
01.2023 - 06.2025
  • Responsible for boosting our monthly output by overseeing all aspects of media engagement, including public relations, content creation and digital present.
  • Cultivate and manage relationships with media outlets, influencers, agencies, and strategic partners to drive multi-channel exposure and revenue-generating collaborations
  • I have boosted social campaigns to generate 5% ROAS.
  • Orchestrated a flagship media campaign with Chris Hughes that reached over 6 million impressions and received industry recognition
  • Produced online content and marketing by leading a team to shape and execute a media strategy.
  • Cultivating and managing partnerships with key stakeholders, including, industry influencer, organisations, and brands, to drive mutually beneficial outcomes.

Content Creator

Personal Instagram
01.2018 - 06.2025
  • Achieved a staggering 70,000 followers across personal accounts on Instagram & X ( Twitter )
  • Created original, high-performing content that consistently achieved strong engagement rates and organic reach.
  • Developed skills in content creation, analytics, community building, and brand storytelling, resulting in collaborations with brands such as Lucozade, Coca Cola, Sensodyne and Gillette.

Social Media Manager

House of Cavani
01.2021 - 01.2023
  • Develop and execute comprehensive social media strategies across platforms including Instagram, TikTok, LinkedIn, X (Twitter), Facebook, and YouTube, driving consistent growth in engagement, reach, and brand awareness
  • Manage day-to-day publishing, community management, and audience interaction to build a strong brand voice and customer loyalty
  • Lead influencer outreach and partnership campaigns, negotiating collaborations that boost visibility and drive traffic and conversions.
  • Produced regular reports on social media performance to inform future strategies.

Senior Sales Advisor

Terraces Menswear
01.2018 - 01.2021
  • Customer facing experience.
  • Using and managing weekly sales reports and analysing data through stock levels to help inform merchandising, shop moves, product placement and offers to get the best results.
  • Improving and focusing on customer journey and time spent in store against money spent.

Product Specialist & Visual Merchandiser

Topman
01.2015 - 01.2018
  • Visual Merchandising - tracking weekly trends.
  • Analysed sales data, leading to informed strategic planning decisions.
  • Managing weekly reporting and analysing data taken from new stock sales, garment breakdowns, price categories and concession brands.
  • Maintained visual merchandising standards to attract potential buyers.
  • Handled customer enquiries with professionalism, fostering positive brand image.

Education

BTEC National Diploma - Fashion, Design & Textiles

Newcastle Under Lyme College
1 2012/2013 - 1 2015/2015

GCSE - undefined

Sir Thomas Boughey High School
01.2007 - 01/2012

Skills

  • Partnership Relationship Management
  • Building Business Partnerships
  • Strategic Partnerships
  • Social Media Advertising
  • Social Media Marketing
  • Brand Awareness
  • Social Media Communications
  • Budget Management
  • Visual Merchandising

PARTNERSHIPS

  • Jockey Club
  • Blackburn Rovers Football Club
  • Stoke City Football Club
  • Birmingham City FC
  • Chris Hughes
  • Frankie Foster
  • Wolves
  • Michael Owen
  • Chris Woakes

Timeline

Head of Media & Partnerships

House of Cavani
01.2023 - 06.2025

Social Media Manager

House of Cavani
01.2021 - 01.2023

Content Creator

Personal Instagram
01.2018 - 06.2025

Senior Sales Advisor

Terraces Menswear
01.2018 - 01.2021

Product Specialist & Visual Merchandiser

Topman
01.2015 - 01.2018

GCSE - undefined

Sir Thomas Boughey High School
01.2007 - 01/2012

BTEC National Diploma - Fashion, Design & Textiles

Newcastle Under Lyme College
1 2012/2013 - 1 2015/2015

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Luke James Furnival