Luke Hayward
Stourbridge,West Midlands
Summary
Customer-focused and target-driven professional with over 10 years’ experience in fast-paced retail environments. Proven ability to build strong rapport with customers, identify needs through effective questioning, and deliver tailored solutions that maximise satisfaction and sales performance. Highly experienced in working to KPIs, exceeding revenue targets, handling high-value transactions, and maintaining compliance with company policies. Motivated to build a long-term career in the automotive sales industry, bringing strong communication skills and commercial awareness.
Overview
12
12
years of professional experience
Work history
Assistant Store Manager
Aldi
Erdington, West Midlands
2018.08 - 2026.02
- Delivered consistent sales growth in a high-volume retail environment by understanding customer needs and recommending appropriate products and solutions.
- Regularly exceeded store revenue targets by driving conversion, basket value, and add-on sales through effective customer engagement.
- Led by example on the shop floor, setting high standards for customer experience, first impressions, and professional communication.
- Built strong customer relationships through active listening, product knowledge, and tailored recommendations, encouraging repeat visits and loyalty.
- Managed high-value transactions accurately, ensuring customer confidence throughout the purchasing process.
- Supported team members to improve selling techniques, confidence, and performance against KPIs.
- Maintained strict adherence to company policies, data protection standards, and operational compliance.
Deputy Store Manager
Aldi
New oscott, West midlands
2015.03 - 2018.08
- Actively involved in day-to-day sales activity, engaging customers, identifying needs, and closing sales.
- Supported achievement of sales and profitability targets through effective upselling and add-on recommendations.
- Handled customer enquiries and objections calmly and professionally, turning challenges into positive outcomes.
- Assisted in monitoring individual and team performance against targets and KPIs.
Store assistant
Aldi
Kingstanding, West Midlands
2013.12 - 2015.03
- Delivered high-quality face-to-face customer service in a busy retail environment.
- Engaged customers confidently, answering questions and recommending suitable products.
- Supported sales growth through strong product knowledge and effective communication.
- Processed transactions accurately while maintaining excellent customer satisfaction.
Education
Diploma of Higher Education - IT
Halesowen College
Halesowen, West MidlandsGCSEs -
Perryfields High School
Brandhall, West MidlandsSkills
- Customer Consultation: Quickly establish trust, understand customer needs, and match solutions to lifestyle and budget
- Target & KPI Achievement: Strong track record of meeting and exceeding sales targets in high-pressure retail environments
- Sales Negotiation: Confident in guiding customers through purchasing decisions and securing positive outcomes
- Finance Awareness: Experienced in promoting complementary products and services to maximise transaction value
- Face-to-Face Sales: Skilled in handling walk-in customers, telephone enquiries, and follow-up conversations
- Prospecting & Follow-Up: Proactive approach to customer contact and lead follow-up
- Compliance & Accuracy: Strong attention to detail when handling customer data, transactions, and company procedures
- Communication Skills: Clear, confident verbal and written communicator with a professional, customer-first approach
Affiliations
- Hiking with my dog
- Playing guitar
- Gym
Additional Information
- Full UK Driving Licence
- Comfortable working weekends and extended hours
- Motivated to build a long-term career within automotive sales
References
References available upon request.
Timeline
Assistant Store Manager
Aldi
2018.08 - 2026.02
Deputy Store Manager
Aldi
2015.03 - 2018.08
Store assistant
Aldi
2013.12 - 2015.03
Diploma of Higher Education - IT
Halesowen College
GCSEs -
Perryfields High School