LUKE COLLINS

• Operating as fractional Digital Lead for diverse brands with high growth ambitions, including California lifestyle, French lingerie, and electronic car charging in Sweden.
• Led strategic planning initiatives to align organisational goals with market trends.
• Facilitated cross-functional collaboration to drive project success and innovation.
• Managed resources effectively to optimise team performance and project outcomes.
• 4x revenue increase for lingerie brand

• Company Overview: Db (dbjourney.com) has recently been invested in by LVMH.
• Revenue growth in home and international markets 2020-2024 of +330%
• Developed & drove the ecom P&L into the highest EBITDA sales channel at Db, while delivering top line growth
• Launched Db Black (loyalty program) and grew from 18,000 members to 400,000 members, representing 55% of digital revenue
• Member of successful C-level pitch team to LVMH
• Leadership of the digital team with lowest staff company wide churn rate
• Replatform from Centra to Shopify Plus, doubling conversion rate in home market
• Scaled paid media at a 5x ROAS
• Delivered a 22% like for like AOV increase through cross & up sell

• Developed and implemented comprehensive digital marketing strategies to enhance brand visibility, engagement and performance.
• Led cross-functional teams to optimise multi-channel marketing campaigns across social media, email, affiliates and search platforms.
• Conducted market research and analysis to identify emerging trends and inform strategic decision-making processes.
• Mentored junior marketing staff by providing guidance on best practices and fostering professional development opportunities.
• Managed a £5M paid media budget
• Achieved net revenue growth from £20M to £55M

Developed global strategies for local market implementation within the Digital Brand Commerce department.

Integrated digital trade initiatives with brand positioning across various sectors.

Focused team efforts on Football, Running, and Originals business units.

Executed campaigns through on-site platforms and CRM systems.