LUIGI LEONI-PETERS
London, UK,UK
Summary
Creative, curious and driven music industry professional with experience spanning independent label operations, artist management + development, music curation and content creation. Passionate about emerging artists and modern music culture, and keenly interested in supporting artists with innovative campaigns, events, and leftfield growth strategies. Currently seeking to build on my experience by moving further into the creative side of the industry, developing my skills in digital content strategy and marketing, where I can apply my creativity and contribute to championing authentic, culturally relevant artist campaigns.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work history
Label Operations
Memphis Industries
2025.09 - Current
- Prepare and distribute press releases and artist mailers, successfully communicating release narratives to industry contacts and fans.
- Assist with playlist pitching and release admin, gaining practical insights in digital music discovery, editorial playlist strategy and campaign planning.
- Support day-to-day operations at an independent record label and management company, contributing to planning and delivering releases.
- Manage digital distribution across DSPs, ensuring accurate metadata and smooth release delivery processes.
- Neighbouring rights and royalties – experience in works registration, royalty administration and rights management.
- Provide day-to-day support across a variety of artist projects.
Artist Management
Freelance
2024.06 - Current
- Manage an emerging band in the early stages of their career.
- Working closely to help develop their identity and realise creative visions for the band.
- Assist in planning release schedules and promotional campaign, arranging and organising necessary assets.
- Organise recording sessions, rehearsals, photoshoots and live performances.
- Build and maintain relationships with venues, promoters, bookers, producers, photographers and other industry professionals.
- Liase and work with external creative collaborators on band projects.
- Gained insights into the challenges of building an audience and establishing artist identity as an independent emerging artist.
Content Creation + Curation
The Rock Revival + @sashamikael
2021.09 - 2026.07
- Created and curated music-focused content such a gig reviews and live footage.
- Contributed with music recommendations and assisted with playlist curation, demonstrating strong awareness of current emerging artists.
- Assisted with artist interview content, gaining experience in digital storytelling and content production.
Music Journalism
The Bristol Tab + Epigram
2021.09 - 2026.07
- Contributed to music columns and features for student newspapers.
- Authored gig reviews.
- Collaborated with other student journalists and editorial teams to curate content, pitch ideas, and ensure audience engagement.
Education
Bachelor of Science - Economics
University of Bristol
2020.09 - 2023.07
Skills
- Artist development
- Artist relations
- Playlist pitching
- Press releases
- Label operations
- Release coordination
- Digital distribution (DSPs)
- Metadata management
- Rights management
- Neighbouring rights administration
- PRS for music works registration
- Royalty registrations
- Catalogue management
- Inventory management
- Merchandise fulfilment
- Music industry administration
- Music journalism / editorial writing
- Content creation
- Social media content
- Press outreach
- Email marketing / mailers
- Playlist curation
- Artist interviews
- Campaign support
- Cultural and musical awareness
- Event coordination / live event logistics
- Project coordination
- Industry network
- Time management
- Organization
- Streaming analytics
- Relationship building
- Verbal communication
- Teamwork
- Attention to detail
- Initiative and curiosity
- Problem solving
- Adaptability
- Microsoft office
Timeline
Label Operations
Memphis Industries
2025.09 - Current
Artist Management
Freelance
2024.06 - Current
Content Creation + Curation
The Rock Revival + @sashamikael
2021.09 - 2026.07
Music Journalism
The Bristol Tab + Epigram
2021.09 - 2026.07
Bachelor of Science - Economics
University of Bristol
2020.09 - 2023.07